1. In what ways does your media product use, develop or challenge

forms and conventions

A. The overall topic of our documentary is about the evolution of technology and how technology has evolved over the years.

B. The three episodes would be about: 1. The evolution of computers- How computers have become smaller and the increase of

more portable forms/mobile forms of computing. Also how computers have now become a part of technology (positively and negatively.

2. The Evolution of video games- How video games have become more interactive, violent, improvement of images and the change in representation of gender.

3. The evolution of Mobile phones- How mobile phones have become smaller, they are no longer used to just make phone calls, they can do a number of functions that a

computer can do.

Newspaper adverts – Real products

Double page spread – Real product

How/why they use/develop/challenge forms

Forms Use

typography (font style size & organisation) One or three coloursDifferent size font to show priority

How/why they use/develop/challenge forms

Forms Use

visual design/layout (composition)

Simple layout to make it easy to read

photography Minimal colour to draw reader in

How/why they use/develop/challenge conventions

Conventions Use

catchy title “Breaking into Tesco” and “Awards 2010” – understand the theme of the topic

placement and style of text (titles/subtitles/paragraphs)

At the bottom or side to look at the images first

How/why they use/develop/challenge conventions

Convention Use Develop

catchy/unique photography and concepts

Picture is placed at an angle to draw the readers to the text

The background contrasting with the images of the cameras bringing the reader to the text

How/why YOU use/develop/challenge forms

• a. COMPARE SIMILARITIES & DIFFERENCES (of forms) TO REAL DOUBLE PAGE SPREADS/ADVERTS

How/why YOU use/develop/challenge formsForms Use

typography (font style size & organisation)

We made our title stand out from the subtitles by the size

Forms Develop

visual design/layout (composition)

Layout of images communicate the theme of evolution

photography Bold colours to draw reader in

How/why YOU use/develop/challenge

conventions

• A. COMPARE SIMILARITIES & DIFFERENCES (of conventions) TO REAL DOUBLE PAGE SPREADS/ADVERTS

How/why YOU use/develop/challenge conventions

Conventions Use Develop

catchy title Used a simple title for the advert that reveals the topic

We developed the titles in the double page spread by creating a word which relates to the subject of technology

How/why YOU use/develop/challenge conventions

Conventions Develop

catchy/unique photography and concepts

• Developed photography by placing the images so that they communicate an evolution of technology

• Developed the advert by having the images coming out from the sides rather than the middle

Conventions Develop

placement and style of text (titles/subtitles/paragraphs)

• We used the channel 5 font in both the advert and double page spread to be consistent

• In both the double page spread and advert we also used red which is the colour of the channel 5 logo

4. How/why YOU use/develop/challenge formsForms Use Challenge Develop

visual design/layout (composition)

Challenged channel 5 adverts by having a caption

photography Used a main image to dominate the page which is typical of channel 5 adverts

typography (font style size & organisation)

The time and information about the documentary is at the bottom of the advert.

a. COMPARE SIMILARITIES & DIFFERENCES (of forms) TO REAL DOUBLE PAGE SPREADS/ADVERTS

5.How/why YOU use/develop/challenge conventionsForms Use Challenge Develop

catchy title We used a rhetorical question rather than simply using a sentence/statement as our title

catchy/unique photography and concepts

The concept of the photographs relate to themes of the documentary which is the old technology versus new technologies.

placement and style of text (titles/subtitles/paragraphs)

A. COMPARE SIMILARITIES & DIFFERENCES (of conventions) TO REAL DOUBLE PAGE SPREADS/ADVERTS

A. How do real media products (real TV documentaries use, develop or challenge forms of real media products?

Form Use/Develop/Challenge

Description & purpose

Example from real TV documentary

1. Sound Non-diegetic and diegetic sound

Sound that is appropriate to a particular scene.

E.G- In Michael Moores sicko

2. Transitions

3. Camera shots/angles

4. Hand-held camera

5. Establishing shots

6. Framing

B. How do real media products (real TV documentaries) use/develop/challenge

conventions of real media products?Conventions Use/develop/

challengeDescription & Purpose

Example from real TV documentaries

1. Montage To show the audience a range of different clips that shows them what will be happening in the documentary.

2. Interviews with experts

3. Archival footage

4. Text/titles

5. Real footage7. Reconstructions

C. How does your TV documentary use/develop/challenge forms

Form Use/develop/challenge

Example from your TV documentary

Sound

Transitions

Camera shots/angles

Framing

D. How does your TV documentary use/develop/challenge conventions

Conventions Use/develop/challenge

Example from your TV documentary

Public interviews

Interview with experts

Text/titles

Cutaways

Background music

Presenter

2.How effective is the combination of your

main product and ancillary texts?

Content and concept of images

• Images used communicate changes in technology - old technology versing new technology which is explored further in the documentary

• Use of binary codes in our double page spread to relate to technology

• Images and clips of different technologies which relates to our series

• Constant reference to technology in both the ancillaries through images, text and titles and the documentary

Style

• Similar titles used in both the advert and double page spread

• Same colour scheme (grey, black and red)• Topic of the subtitles are not included in the

documentary, so this gives our audience more information without being repetitive.

Target AudienceWho they are:• 16-24 year olds• Interested in different types of

technology and documentaries• Interested in popular culture

Documentary:• On at 9pm to fit in with channel 5 schedule• This time is also to fit in with Ofcom

guidelines as certain clips cannot be shown before the watershed. The documentary will contain some clips not suitable for a younger audience such as clips from 18+ games.

Ancillaries:• Advert – will be advertised in the

metro which is a free newspaper available through public transport. This is relevant as 74% of those under 24 in London own an oyster card which allows them to use public transport. (source – tfl.)This makes our audience easily accessible by advertising in the metro.

• The metro also allows us to attract a wider audience as their audience is 18-44 year olds.

Ident

Channel 5 start at the beginning of the documentary to link with the channel 5 logo on the advert

Advertising and Marketing

Branding:Our advert is to be advertised in the metro, which is the first step to attracting our target audience. They would see the advert and gain information about the documentaryAfter the advert gains popularity we will then create and advertise the double page spread to give more information about our documentaryThis will also attract a wider audience who would hopefully be interested in our documentary – the next step is to air the documentary on channel 5.

Budgeting:A double page spread costs £8400 to advertise in Time Out

An advert in the metro would cost £8876 for the size and colour we want if it is just printed in London. However, we want to attract a larger audience so we will advertise nationally which will cost £10 906

Total of advertising costs - £19 306

3. What have you learned from your

audience feedback ?

Draft 1 Audience Feedback• 1. Not clear and effective + sound was bad, not that many examples.• 2. showing a montage of games• 3. Presenter speaks too fast, not interactive, music needed and bad

sound• 4a. The way technology of games has changed.• 4b. Development+effects• 5. Games are attracted to boys• 6. Not colourful clothes, speaks too fast• 7. No music used, sound bad couldn’t hear parts• 8. Good, liked the type writer part.• 9. Titles/credits good – interview – know who they are• 10. interesting information, but it was too quick to understand.

Audience Feedback QuestionsAdvert Draft 2/3/Final Draft

1. What do you think of our advert? Is it clear and affective? How? Why?Draft 2: Video games clear and effective.Draft 3: Yes, it shows the change of technology over timeFinal Draft: The writing stands out more than the pictures

2. Are the images clear?-Overall, from Draft 2/3 and final Draft advert ancillary, our target audiences have agreed

that the images are clear.

3. Is the text clear and easy to read?- Overall, from Draft 2/3 and final Draft advert ancillary our target audiences have agreed that

the texts were easy to read

4. Does the advert relate to the overall topic? What does the image and text communicate to you.

-Some of our target audiences do not agree, that the advert relates to the overall topic, such as in Draft 2. However in Draft 3, our target audiences suggested that it is straight forward, as well as our Final Draft.

5. What could be done to improveDraft 2: All technology versus new.Draft 3: Images of the games on the consoles.Final Draft: The black writing needs to stand out more

Audience Feedback QuestionsDouble Page Spread -Draft 2/3/Final Draft

1. What do you think of our double page spread. How and why is it effective?Draft 2: Not reallyDraft 3: Good range of old and new technology, it is creative and rhetoricalFinal Draft: Effective images, relate to topic, stands out.

2. Is the layout of the images and text clear?Overall, from Draft 2/3 and final Draft double page spread ancillary, our target

audiences have agreed that the images and text were clear.3. Are the sizes of the images and text appropriate.

Our target audiences have agreed that they were appropriate sizes.4. Is the text easy to read?

Our target audiences have agreed that they were easy to read.5. Does the double page spread relate to the overall topic of technology. How?

Our target audiences have agreed that our double page spread relates to our topic, through the use of images, such as the binary codes and the difference types of technology platforms that we have shown as examples.

6. What could be done to improve.Draft 2: Better images to communicate evolutionDraft 3: Font change to communicate technologyFinal Draft: Nothing, it was good.

The purpose of our documentary is to inform people about changing technologies. We are educating our audience on how computers, games and phones now differ from the traditional forms. We will show this by comparing the traditional forms to the newer forms.

C.

Who is your target audience How did you decide on choosing a target audience?

Our target audience is young people aged 16-24 years old. Young people that watch TV and have interest in popular culture in order to understand the references being made in our documentary.

We decided to choose a target audience of this age range because our documentary would be shown at 9pm and some of the material shown in our documentary might not be suitable for an audience under the age of 16.

D.

E.• Our target audience would want to watch our

documentary because its educational and informs them about how certain media products have changed and how it is affecting society.

List of Forms used Why would your target audience be attracted to your documentary through forms?

Shot distances Music Transitions

How we attracted our audience through forms and conventions

List of conventions used Why would your target audience be attracted to your documentary through the conventions?

Presenter Voiceover Cutaways Montage Background music

We chose to use a young presenter wearing young casual clothing. This would attract our audience because the presenter is dressed in a way that isn’t intimidating or off putting.

We used voiceovers in order to illustrate some of the footage shown to show variation in the way the documentary is presented so that our target audience doesn’t get bored.

The montage at the beginning will entice the audience to want to watch the rest of the documentary because it gives them an insight as to what the whole documentary would be about.

The background music will make the documentary more enjoyable especially when there are images with no voiceover from the presenter.

Draft 1 audience feedbackConventions Good use of interviews

Music There should have been music when there was no sound.

Sounds The presenter had a clear voice. At one point the presenters voice overlapped with the expert sociologist, so that needs to be fixed.

Mise-en-scene The presenter had very simple clothes.

WWW EBI

• Incorporating footage of video games.

• All themes of the documentary were picked up.

• Elaborate more on themes.• Fix overlap

Other comments:

Draft 3 audience feedback

Conventions We interviewed an expert sociologist to ask her opinion on the representation of gender in video games.

Music The music was too low.

Sounds It was very hard to here the presenter due to the fact that the background noise was too loud.

Name: Marie-TeresaAge: 18

Other comments:WWW• The different images of video games and

smart phones.• The comparisons between old and new

video games.• The documentary gave an insight in to

what the whole documentary would be about without giving to much away.

Conventions

Music The song choice was appropriate but not sure if it would attract another age group.

Interview styling We asked members of the public questions.

Sounds The presenter couldn’t be heard at the beginning because of the background noise. The voice of the presenter needs to be clearer.

Shots Film making was good but the tilt shot of the school sign wasn’t good because there was a vehicle interruption.

Mise-en-scene The presenters clothes were bland- the colour of the clothes were too dark.

Draft 3 audience feedback

Other comments:WWW:• The topic of women being sexualised in video games was clear• The title coming up on a typewriter was good because it’s old

and the topic is about evolution of technology.

Names: Annie TracyAge: 17

EBI:• The beginning of the documentary was engaging.• The presenter dressed in more colourful clothing.• Ask more members of the public on their

opinions.• The other topics in the documentary weren’t

made clear.

Final draft audience feedbackConventions

Music The music was good

Interview styling

Sounds Music related to the theme of technology

Shots Good shots, eg close up of mobile phones

Mise-en-scene