EVALUATIONBY CAROLINE GRIFFIN

In what ways does your media product use, develop or challenge forms and conventions of real media

products?I have chosen to create a music video for Party Rock Anthem by LMFAO, which is within the pop/hip-hop genre.

I have used lots of dance scenes, which is a typical convention of an upbeat pop video.

However, I have also challenged these conventions as pop videos usually include glamorous settings and costumes. I have chosen to challenge this convention as I wanted to create Paul as an ordinary, everyday kind of character – not typical pop star material – as this would appeal to the audience as it would be refreshing and different to watch as everyone is so used to seeing perfectly groomed pop stars in a beautiful setting, and also makes the video seem more down to earth. The setting is so ordinary that it highlights the bizarreness of the situation taking place in the video and makes it seem more strange and comical.

How effective is the combination of your main product and ancillary texts?

I think that my ancillary project suits the pop genre well as I have used lots of bright, vibrant colours and have included photos of my artist as a main part of the text.

What have you learned from your audience feedback?

My audience feedback has been mostly positive – they have been impressed by my work and find the video comical, which was the desired effect.

How did you use media technologies in the construction and research, planning and evaluation

stages?

During the process of making my ancillary project I have used Adobe Photoshop to change the appearance of photos/text to create a professional looking album cover and poster. I have also downloaded fonts from Dafont.com to include varying styles of text on my ancillary project.

While editing my music video I used Adobe Premiere, which I have never used before. I learned how to import video/audio clips, cut the clips, use video transitions, use audio transitions and how to export the finished video.

Whilst creating my video I used an SD card video camera to capture the footage and tripod. I had never used this equipment before so I learnt how to capture footage on this type of camera, set up the tripod and to upload the footage onto a computer.