Q1: In what ways does your media product use,

develop or challenge forms and conventions of real media products?

Level 3: Give least at 2 ways you USED conventions?Level 4: How did you DEVELOP conventions?

Critical Evaluation (20 Marks)Objectives:

To understand how to address this question to achieve a LEVEL 3 and LEVEL 4 mark

Make progress by planning your response and peer assessing

To consider past examples and consider ways new technologies can be used to present this question to moderators.

• The four questions that must be addressed in the evaluation are:

• In what ways does your media product use, develop or challenge forms and conventions of real

media products? • How effective is the combination of your main product

and ancillary texts? • What have you learned from your audience feedback? • How did you use media technologies in the construction

and research, planning and evaluation stages?

Watch/Read the example you have been given

• 1) What LEVEL would you give this?• 2) Do you think they have used technology

effectively?• 3)Which is the strongest and why?

Examples

http://sgpollock.blogspot.co.uk/

http://blogs.grammar.sch.gg/gabriellesmith/

http://queenie9.wix.com/zaynahdeecassi#!__question-1

http://amberevaluationquestions.blogspot.co.uk/

Level 3Level 4There is proficient/excellent skill in the use of digital

technology or ICT in the evaluation. There is proficient/excellent understanding of the forms and conventions used in the productions. There is proficient/excellent understanding of the role and use of new media in various stages of the production. There is proficient/excellent understanding of the combination of main product and ancillary texts. There is proficient/excellent understanding of the significance of audience feedback. There is proficient/excellent of form in which to present the evaluation. There is proficient ability to communicate.

Planning your response:

Following either the level 3 or 4 criteria PLAN your answer for Q1 in your books.

Explain below HOW you will present your work to the moderator?

PEER ASSESS: If you want your work DRAFT marked it needs to be handed in by FRIDAY

Question 2:

How effective is the combination of your main product and ancillary texts?

What have you learnt from your audience feedback?

How did you use new media technologies in the construction and research, planning and evaluation stages?

AUDIENCE/PEER FEEDBACK

Do we care?Are we too nice?How do we record and reflect on it?

HOW do we use it? What have you learnt from your audience feedback?

GIVING LEVEL 4 FEEDBACK‘Being a Critical Friend’

Lesson Aims:

To understand the importance of audience feedback during production and the IMPACT of this on your work.

Level 3: Give specific and detailed feedback from a MODERATORS perspective

Give feedback from an AUDIENCE perspective

Level 4:

Offer suggestions for improvements-solutions to problems from a TEACHER/MENTOR perspective

* Conrad will give us feedback from an INDUSTRY/CILENT perspective.

The Moderator Perspective

Level 4 Criteria Met? Comments LevelExcellent creative use of camera shots, angles, movement and framing/ Close attention to framing and a wide variety of shot types.

Excellent and creative use of editing so that meaning is clear. and use of post production techniques. Excellent use of transitions and titles.

Close attention to mise en scene. Excellent creative use of locations, props, costume and use of lighting.

Editing that is relevant to the genre and cuts to the beat, tempo of the song. Perfect lip-syncing

Level 2- BasicLevel 3- GoodLevel 4- Excellent and Creative

The AUDIENCE PerspectiveComments

What genre is this video and what conventions have they used?

How does this compare to other REAL videos in the genre?

Did it hold your attention for the whole song? If not why.

What is it about? What happens in the video?

In 5 words describe the star persona of this band/artist?

What is most memorable part of the video?

The MENTOR Perspective

Comments

How does this compare to the ideas they outlined in their pitch?

Which conventions of the genre do they use effectively?

What are the weakest parts of the work? How could these be improved?

What Minor suggestion do you have for improving this work?

Using your ‘Perspective’ use the coloured post its to give feedback on the digipaks and posters on the board

In Groups

HOW WILL YOU USE the feedback form theaudience?

At what points did you get audience feedback

How will you present this feedback?