EVALUATION Q2

How does your media product present

particular social groups?

COSTUMEWhen dressing my models I decided to use a more sophisticated approach to an outfit. I knew the exact

appearance I wanted my models to have so it was perfectly set out in my mind. With Sophia I decided

she needed to be wearing something black, preferably a dress, below the knee so she wouldn't’t be

discriminated in any wrong way. Then I added a pair of stiletto heels to add height onto her small frame

and size. I decided to have Sophia in this outfit because her age group and my target audience take quite

a lot of pride in their appearance. I decided to dress my model as fashionable as possible which invites a

wider range of target audience. For Kyle I decided to let him choose his outfit with great trust in him, he

succeeded perfectly. He wore casual jeans, white t shirt and trainers. I believe his outfit will suit my

target audience as my male target audience are all pretty laid back and just like to dress casual.

Nowadays most teenagers read magazines to find out the latest fashion tips, this is why I had to make

sure my magazine models where as best dressed as possible.

MISE EN SCENEThe next thing I had to look at was how to take my images, the shot angles, lighting, color

contrast, facial expression and poses. My model is perfect in front of the camera and she is an

absolute natural, so she basically did her own thing along with my help and also me taking into

account my target audience and social group. I chose an indoor shoot, in my models bedroom it

had quite a bad lighting but my camera had a really good effect which transformed the image. It

was as if it was a professional photo shoot. My social group wanted to see something different

so this is why I decided to make my image a little original rather than the photo shopped air

brushed images the celebrities use. Billboard is an inspiration to me and my target audience but

there is no way my models could match to the celebrities used in billboards magazines. For my

mise en scene I realized that billboard take very much care in this feature of their magazine,

and this is why a lot of detail and time went into my planning and research, but just like

billboard we both like to change and create new conventions or make them our own so this is

exactly what I did.

USE OF LANGUAGE

When the use of language came into my magazine I really had to think about which way my use

of language would not only come across to my primary and secondary target audience but also

to new readers, heir first impressions mean everything to me and my magazine structure and

planning. As their opinion is my initial feedback from the outside (not including my target

audience). When researching billboard I realized the way you present your language is how you

connect and relate to the reader. In some parts of my magazine like my masthead and titles I

used quite laid back informal language, this is the language which invites my target audience,.

Other times I had to make sure my language was as formal as possible or outside readers whom

did not know how my magazine like my main target audience, this would also allow my

magazine to stay as professional as possible. When writing my article for my double page

spread which was taken in an interview and straight onto the page. I tried to make my questions

for the interviewee as formal as possible which would make my magazine stay as professional as

possible. Here are a few shots of some of the language I used for my magazine.

CAMERA ANGLESDuring my photo shoots, I realized there was more than one choice of camera angles

and shots. When researching, billboard tend to use mid shots and close ups. This I

believe is to show their models main features and by using close ups they can air brush

to make their models look as pristine as possible. This makes the image look so much

professional which also gives a professional effect on the whole magazine. I decided to

use a mid shot and a close up, these are the two most known camera angles/camera

shots to my target audience which is the reason I have used these. This also relates to

my social group as this group likes to see more than one angle/camera shot and this is

why I have mixed it up a little though out my photo shoots through out my whole

magazine. This will make my magazine a lot more appealing to other audiences not

just my own. Below are a few angle/camera shots I used for my magazine, as you can

see they vary.

SOCIAL GRADE, AGE AND ETHNICITY

For my magazine I have decided the social grade will

be around a C1, I did not want to judge it to high or

low so I believe a C1 will be perfect. Age range

between 16-24 is ideal for my genre and magazine

style. I believe I can relate to this as of me being 17.

I targeted white british individuals as I think those

are the audience whom will enjoy my magazine the

most. White british people are the only people I used

for my research and surveys.