HOW EFFECTIVE IS THE COMBINATION

OF YOUR MAIN PRODUCT AND

ANCILLARY TEXTS?

CODE + CONVENTIONS For the website and poster for the film

Black Swan there is clear synergy between the two texts.

They have used the same fonts, design and colour scheme. They’ve used mainly light colour that contrast with the small darker sections.

FONTS I have combined my main product and ancillary texts by having a

similar design and layout. I used the same fonts for my poster and website to create a

steady flow. The font that I used for the credits on my website is the same font

used for the credits on my poster. I’ve used the same colour scheme of black and white for all the

text on both the website and poster.No one in our group used the same font in our posters an website,

therefore we couldn’t find a font for the trailer title shot that matched all of 3 of our designs, so we chose one that looked very similar to all 3. Even though fonts I used are completely different there is a clear link between the two, they both share the same disjointedness / fracture within the letters. Even though I used a different font to the trailer for my poster and website, I feel like there is still a clear link between the 3as the font is still quite similar.

COLOUR SCHEME I’ve also used a similar colour scheme across all of my ancillary

texts and main media product. I used lost of dull, cool, faded tones which add s a chill to the

atmosphere. Having a similar colour scheme makes it easier for the audience

to create the link between all 3 products. However, the trailer does have a few bright colours in some of the

scenes, if we had more time I would have adjusted the colour scheme so it would be more similar to my ancillary texts to create clearer synergy between the texts.

IMAGES I have used the same still images from the trailer in my website

on the ‘Gallery’ Page. For the background of my website I used a small clip of footage

that was cut out of the trailer, however there is a very similar shot in the trailer which was shot at a different angle. This shows a clear connection between my website and the trailer.

LINKS You can view the trailer on my website as well as clicking the link

to go to the YouTube page, I have uploaded this to the ‘Trailer’ page on my website.

You can also go on the social media pages I created, and put links to in the top right corner of my website, to go and share your thoughts with other viewers.

We created a YouTube, Twitter and Tumblrpage for our trailer. The colour scheme and font for the social media pages have been keptthe same to make sure that the match the trailer.

It is very important when promoting somethingthat there is a connection with social mediaas most of the population is on the internet insomeway.

Tumblr

Twitter

YouTube

REPRESENTATION I have tried to use lots of broken shadows in all 3 texts to show

Blair’s fractured personality, the shadows clearly show a hidden darker side to our main character. I used different versions of shadowed clips for my website on the ‘Home’ and ‘Gallery’ Pages, as well as for my poster. This highlights the link between all 3 texts, it also shows the link to the narrative of the trailer.