Q3. What Have You Learned From Audience Feedback?

Similar Product ResearchI researched other similar soap operas that also were aimed at the

same target audience as what I was going to aim my soap opera at. The storylines I found in these shows gave me the inspiration for my own ideas.

Changes To improve my trailer from the feedback I received from

the class, I would re-edit the sound so that the suspense is built, then as the bombshell drops the tempo of the music increases in-line with the action in the trailer. This would create a dramatic effect and increase the tension within the trailer resulting in the audience wanting to watch the full program.

It was drawn to my attention that the title card at the beginning of the trailer is not the correct colour we were after; this is another part of the trailer that I would change. As we are using the E4 channel logo we need to use the E4 colours, at this moment in time the title card is more of a pink colour when we need to be using the E4 purple.

What was goodI conducted some audience research to get the opinion of the viewers on what they

liked and what they thought needed to be improved on my trailer to make it more appealing and professional. Here are some of the comments I received;

“I like the soundtrack and how the lyrics fit well with the storyline.”

“I like how the fade to black creates drama and tension.”

“The song creates a lot of tension in the trailer, I want to see more!”

“The editing is great, very sharp and matches the music.”

“I feel that some of the storylines portray some of the issues that teenagers face in real life.”

“I like the mystery behind who tampers with the car, its clever how you cut the scene just as the villain is about the show their face!”

“I would watch this program all the time!”