My media project challenges conventions of real media products in various ways. We have followed many conventions of a typical horror trailer however have also challenged certain aspects. Our group wanted to create a modernised version of a previous horror film.

The narrative of our project is based on a previous horror film, The Possession (2012). This film was a modern take on The Exorcist which was released in the 70’s. For our project we have used conventions from these films for example our main character is a young girl which becomes possessed by a doll she’s bought from an old antique shop, like how the young girl in the possession is possessed from an old box she finds at a garage sale.

We decided not to follow costume conventions as we wanted our project to appear more modern. In The Possession the costumes are similar to The Exorcist, wearing a white nightdress to signify innocence and vulnerability. In our own, we decided not to follow this convention instead dressing the child in pink which highlights the young age of the little girl.

We have followed typical conventions of a horror trailer for the sequence as the build-up of the trailer is slow however toward the end the shots become short and fast paced to build up tension for the target audience (similar to The Possession trailer).

For two scenes during our trailer, we used a torch from an iPhone rather than a light to ensure the audience were able to see the darkness. We used the flickering effect to create a frightening effect. I believe we challenged conventions as I have never seen this done before, this worked effectively in our trailer making the audience fear the child.

Our soundtrack challenges existing media products as I believe it is different to anything I’ve heard within the horror genre. Our soundtrack was taken from the film Planet Of The Apes, which is a science fiction film, challenging existing trailers as it would not have been expected in a horror however is the most significant part of our trailer.

Our shot types were typical of the horror genre as we used various close up shots to show our characters emotional state as well as establishing shots to show the eerie setting.