What are the

conventions of an

advertisement?

Before designing my advertisement, I researched the conventions and found out;• That there is a release date • A lot of female artists have an image on

themselves on it instead of the digipak cover

• There are some reviews from magazines• There is information about where it can

be bought/downloaded• There is a website for the artist • The artists name is again, like the digipak

usually bigger than the album name • There is consistent synergy through the

DigiPak and Advertisement• There is sometimes an image of the

DigiPak cover

I researched Rihanna’s Advertisement for her DigiPak

album ‘Loud’. Rihanna followed the conventions of an Advertisement and has

consistent synergy throughout by using the

colour red.

I also researched a previous students Advertisement. The artist ‘Y. Shocker’ for his album ‘Lure of My Memories’.

‘Y. Shocker’ follows the conventions of an Advertisement and also has

consistent synergy throughout his advertisement and digipak by keeping

to the colour scheme of grey.

For my own advertisement, I both followed and challenged the conventions;• ‘Ariella’ is in a bigger font than the album

name• There are magazine reviews• I have listed the places where the

audience can buy/download the album• I have the artists website• I have consistent synergy by putting in an

image of a rose that links in with my digipak

• Unlike most female artists, I didn’t have a picture of Ariella, instead I just used the digipak front cover. I chose to do this as I wanted people to remember what the cover looks like so it would be easily recognized.