How effective is the combination of your main product and ancillary texts ?

The brand identity of our product is shown throughout our work with the font ‘chalkduster’, which is used in our advert and digipak and at the beginning of our music video when the text appears showing the bands name. Brand identity is shown with our logo. Our logo contains a broken up keyboard with the words ‘infractus records’ written down two of the broken keys. The term ‘infractus’ means broken is Latin. This logo is shown throughout our work, once again in our digipak, advert and music video. Our band is also a massive part of our brand identity, which also links in with Andrew Goodwin’s theory of “star image”. Star image is where the main artist or band is an iconic audience attraction. We had our band to wear casual clothing which is common for most pop punk bands to wear, such as Fall Out Boy. The clothing worn is quite bright, which can be against the stereotypes of the pop punk genre. However, the bright clothing goes with the memories part of our music video, as these memories are fun memories of the bands photo-shoot. For our digipak we choose to have a picture of the sky with an infinity symbol going across it. The infinity sign is edited to make it look like a cloud. This represents the title of our album, which is ‘infinity on high’. The sky is overcast so it has a light grey colour to it so that it matches the colour theme of our digipak. The cloud is white and stands out against the grey background, which could attract the attention of the audience. On the inside, CD and back panels we have used photos of the band as they are our brand identity and are our main selling point of the album. This once again relates to Andrew Goodwins theory of “star image” and how our band is the main audience attraction. The colour theme of our album is grey and we use this throughout to give the album consistency.

For our advert we once again used a main photo of all 4 members of our band as they are our brand identity. This once again links in with Andrew Goodwin’s theory of “star image” as they are the audiences main attraction and they are our main selling point. The font we use is once again a chalkduster font. By using this we gain consistency throughout all our ancillary products.