By William Yeates, Angus Hall and Harry Geisler.

EVALUATION QUESTION 2

We have a consistent theme throughout our piece as our performer, or star image, appears in all three texts. As well as our star image being consistent throughout our piece his “Indie rock” style clothing and themes remain consistent as can be seen by the bandana, checkered shirt and colour scheme.

In our magazine advert we took a still from our actual video, of our artist’s face, and then, adding some filters and effects, put it into and used it as our main image for our magazine advert. By doing this we are keeping a strong link between the texts allowing and audience to easily recognize the artist.

Similar shot of artists face, as in video, allows for continuity and easy recognition of artist.

Many London landmarks in digipack, also appear in Video.

Bright colour scheme matches “indie, folk rocky” genre.

The hot air balloons are also a consistent theme throughout our digipack.

Another consistency we kept was to use the same font across our tasks, our idea behind this was so that the audience could again see the font and instantly relate it to our artist. By keeping consistencies we are in the process of creating our own recognizable brand.

Instead of a regular bar code we used a QR code. This QR code allows our audience to scan it on their phones and it will take them to our instagram page, where they can choose to follow our page and receive regular updates with what we are doing.