1. Evaluation, Question 3: What kind of media institution might distribute your media product and why?A distributor is an individual or organization who will represent your film at festivals and markets aroundthe world and who will attempt to sell it to television (including terrestrial, cable and satellite), airlinesand other companies that show short films. They are also responsible for the marketing and circulationof films for home viewing (DVD, Video-On-Demand, Download, Television etc.). Often feature films havedifferent distributors representing them in different territories such as festivals and countries anddifferent distribution for home viewing like DVDsOur opening sequence was produced by 17-18 young adults therefore, it is uncommon of big, andestablished distributor will take on our film and attempt to distribute it. Various media institutions willdistribute our film to start with such as Film 4 and channel 4.http://www.film4.com/film4-productionsThis is how we would get channel 4 film involved and the criteria they are looking for that we feel ouropening sequence fits.http://www.channel4.com/4viewers/faq/name/help-me-with-my-project/id/400288367http://www.film4.com/film4-productions/how-to-submit-a-projectFilm 4 seeks to develop the British film industry with fresh new British talents. (New directors, actorsproducers). Most of the films they distribute are shown on their channels. The film Whats Eating GilbertGrape was first released on film4 and later hit the cinema. This show a film can get recognized and thenbe released in the cinema. I chose this company because it is very popular and cheaper for my audience(the channel is free).My film will definitely be distributed by channel 4 as we have meet their demands,on what they and the public expect from the film. Their demands are that the film should be creative,experimental. We have used montages and close up shot to be creative and the idea of are Protagonistbeing in captivated by the static on the televisionFilm four also work with Plathe who have worked on the film Momento with Summit Entertainment.Summit Entertainment would be a good American distributer.

2. www.pathe.co.uk/www.summit- ent.com/ http://www.youtube.com/watch? v=0vS0E9bBSL0The The reason being is that they haveexperience with distributing similar psychological opening sequence to our They also allow for a bigbudget for marketing and advertisement so can provide the financial report our opening sequencewould need to be disputed in America. For example like Momento where the protagonist has adisadvantage of memory loss in the way that he cannot create new memories which is similar to thememory loss of our protagonist and the last thing they both remember is a violent act they are about tocommit . In our opening sequence the suicide scene 0.02-0.23 and Momento the killing of his wife. 3. 0.42- 0.43.The opening of the opening sequence of Momen to is Black and white similar to ours. They also know how todistribute the film so that they are not giving too much away and leaves the audience wanting more.This is a good technique as in our film one of the key aspects are enigmas such as, what lead to theSuicide? Why is he in the hospital? Why as he discover all the gruesome images on the TV ?,In Momento they use similar enigmas in the Poster. The Idea that there is very little written on the Poster and the film title is the biggest piece of text is what we had in mind for our film poster existence; the Font used also is similar to ours as it as connotation of unsettlement as it not all the same thickness also nervousness. Also the Tag line some memories are best forgotten creates the enigmas we want and also provokes curiosity and suspense which some of the key element of are opening sequence.Momento uses theMacguffen technique,where there is keyrecognizable object thatmotivates the protagonist a conventional Polaroid photo. Here is a website briefly outlining what a Macguffen is and does in films http://community.digitalmediaacademy.org/15593- what-is-a-macguffin 4. Summit has used the Macguffen on Momento Poster Advert. By having Polaroid as the largest objectcenter of the screen and having smaller ones within a photo. This creates a mind puzzlement illusionchrematistics we also feature in are opening sequence whilst having a remember-able association withthe film. When people look at the Polaroid photo, they will think of the Momento the Film. Thereforethis draws are target audience in of people who enjoy Psychological thrillers. We would use in ouropening sequence the TV static in a similar way. Like summit The Macguffen in are film is the TV withstatic, we would hope to use summit knowledge and techniques to use the images as a key associationwith our film as well as the image of the eye to reproduce a poster with the same advertisementstrategy of Momento 5. Also Momento was first played with the Film Festival circuit. This helped it gain vital word and mouthadvertisement. We would also hope to show case at film festival as it is a good way of attracting foreignfilm distributers. As Momento It received a standing ovation when it premiered at the 2000 VeniceInternational Film Festival, afterwards it played at Deauville American Film Festival and the TorontoInternational Film Festival. Foreign Film distributors are often at film festival therefore Momento hadno difficult of being distributed worldwide in 20 countries. The promotion tour ended at Sundance FilmFestival, which is one of the biggest Film festivals in the world.www.sundance.org/festival/ from the success of Momento has at Film Festivals we believe it wouldhelp our Film get more disputation worldwide. As after 11 week Momento was disputed in 500different theaters worldwide.Another good way our film that summit uses to draw attention and make it a success they did this withMomento also using a website that involves the audience in the movie more for Momento theybased it on the Blair witch project website http://www.blairwitch.com/ The website would providefurther clues and hints to the story, while not providing any concrete information. For example we canopen the website with the opening sequence and then have the Macguffen of the TV static and as theTV flickers the audience can click on it and gain exclusive material about are film. There can also be moreclues to what are film is about and the audience would have to use them to unlock as exclusive contentlike a short snippet of the opening of the film. By doing this we encourage the target audience of 15-25year olds to find about the film as it appeals more to themWhen summit releases DVD they produce a number of different copies with exclusive content hiddenfeature and limited editions. They sell the right to each certain type of copy to certain website wherethe audience can only buy the DVD with that content from that certain store of website. For exampleHMV may have the edition of our film with the director commentary and cut scenes. This help get thefilm more sales as the audience will be keen to pay more for exclusive content.Also different countries receive different copies like England for Momento, it contained hiddenfeature to allow the audience to watch the film in a certain order different to the actual film. This couldbe used in our Dvd in a way of getting the target audience who dont like psychological thriller becauseof the mystery and confusing narrative, it would appeal to them as they could be able to watch the filmin chronological order making the story line clears and not through the memories of the suicide etc. thatmake the narrative complex.This is someone unboxing the English version of Momento and the uniquely designed American copy. 6. https://www.youtube.com/watch?v=HYf2XaOvwlQLimited edition of DVDs that are uniquely designs are used for certain types of films. For example theBlu-ray copy of our DVD could be in the shape of an eye to represent one of our Macguffen. LikeMomento where they released a dvd in the shape of the protagonist Notebook in the movie .This wayThe dvd will stand out on the shelf whilst encouraging people to pick it up and buy it also a be aCollectors item.