evaluation question 3

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  • 1. By Jack Breary Companies/Institutions that Distribute Magazines

2. IPC Media is the UKs leading consumer magazine and digital publisher Their brands: Look, Chat, Now, Nuts, Womens weekly and NME I do not think that IPC Media should distribute my magazine due to the fact that from my research I realised that the magazines that they distributed are prominently from the lifestyle genre as opposed to music/indie with NME as an exception 3. IPC 4. EMAP Brands: Retail Week, Retail Jeweller I feel that this is not an appropriate distributor for my magazine, as I feel that from my research I learned that they do not distribute any music magazines therefore I feel they will not have sufficient knowledge of the industry to promote a new music magazine Website: http://www.emap.com/ 5. EMAP 6. Brands: Vogue, Glamour, Vanity fair, GQ I like how modern the website is as I feel its targeted for a younger audience like my own however I feel that it is more targeted towards the fashion industry as opposed to music Website: http://www.condenast.co.uk/ 7. Conde Nast 8. Brands: Cosmopolitan, Elle, Company, Real People, Reveal I do not think that Hearst Magazines should distribute my magazine due to the fact that from my research I realised that the magazines that they distribute are from the lifestyle genre e.g. Cosmopolitan and Elle as opposed to msuic/Indie 9. Hearst Magazines 10. Brands: Top of the Pops, Radio Times, BBC Gardeners World As this group works with the BBC there could be no advertisement on different media platforms such as television as the BBC has no advertisements Website: http://www.immediate.co.uk/ 11. Immediate Media 12. Brands: Q Magazine, Kerrang, Mojo, More However as a multimedia company Bauer Media Group could advertise BASS Magazine for free on one of their TV channels that are specifically made for free on one of their TV channels that are specifically made for music such as 4music and Box television. This will help increase awareness of a brand new magazine to an audience that already has an interest in music Bauer can use synergy to promote my magazine across various media platforms hence why I decided to have Bauer Media Group as the distributor for my magazine Website: http://www.bauermedia.co.uk/ 13. Bauer Media 14. Brands: Rolling Stone, Us Weekly, and Mens Journal brands, However when I went online to do the research on Wenner media the website below was found. In a growing market for online magazines I do not feel that this website reflects a modern, new magazine especially for the first result hence why I do not want them to distribute my magazine Website: https://corporate- wennermedia.icims.com/jobs/intro?amp;hashed= 0&mobile=false&width=948&height=500&bga=tru 15. Wenner Media LLC 16. How magazines make there money? ADVERTISING The higher the ad revenue the more money the magazine has made Pricing: To try to increase sales music magazines usually offer a cheaper rate if the reader subscribes to their magazine which consequently makes their magazine more appealing and encourages repeat busines 17. Magazines Cover Price Circulation Q Magazine 3.90 52,781 Kerrang 2.20 35,127 NME 2.40 18,184 Rolling Stone $4.05 1,464,943 18. Rolling Stone, NME and Kerrang The music magazine publishing industry is monopolised. With large companies e.g. Bauer owning the smaller less known companies It is very important for their magazines to us the right distributer for their magazine to maximise their profit for their publicatiom