What kind of media institution might distribute your product and why?

What Kind of Media Institution Might Distribute Your Product and Why?

What is a Film Distributor and What do They do?Person or companyWork with people who market filmsDistribute filmsSet release datesDecide how a film is made available for viewingHelp us find a USP in our film that we would be able to market.

Examples of DistributorsIndie Channel 4CBSLionsgatePassion RiverStudio CanalSeventh Art Releasing

ConglomerateDisneyFoxUniversalWarner BrosColumbiaSony

Whats the Difference Between Indie and Conglomerate Distributors? Conglomerates: These companies have a lot more money in their budgets. They have multi media platforms onto which they release their media products. Their main aim is to generate high grossing films and gain massive financial profits. By using their other media they are able to swamp the market by multiple places of release.

Indies: These companies have minimal budgets available, they do not have a cross media convergence. Indie distributors wont have enough money in their budget to distribute their film through a saturated release pattern. They would focus on them having to rely on film festivals and DVD or online release.

What Distributor Would you Choose to Distribute Your Product?Studio CanalTheyre a indie producerPast films: Total Recall and Non-StopPlease click on the video below to view our chosen distributor

Why Might They Choose to Distribute Your Film?Theyd be good partners to work with because of their connections, marketing budgets etc. Their previous films have been successful in the thriller film genre.Other thrillers include: Total Recall, Non-stop which are both successful thrillers.

What Sort of Services Would They Offer You?Well expect them to release our thriller at various film festivals like Cannes and New York International Independent Film and Video Festivals. They released Gone in this way which is a similar film to Replicate.They could create a buzz by using their other popular film titles to market ours for example From the makers of Terminator. Using social mediaViral marketingGuerilla marketing

7

Examples of Potential Marketing and Creating a BuzzThey could promote our social media through their media sites. We could have Facebook, Twitter, Instagram and snapchat sites. We could use gureilla marketing to organise a press worthy event such as a flash mob in busy places. This can show off our USP of the Guy Fawkes mask.

Release StrategyFilm FestivalsDvd releaseOnline release (Netflix, Love Film etc.)Art house cinemas This would give us a multi platform release strategyA ideal release date for us would be Wednesday 4th November, a day before Guy Fawkes night. This would fit in with our use of the mask.