evaluation question 4
TRANSCRIPT
How did you use media technologies in the construction
and research, planning and evaluation stages?
In this presentation I will be discussing what media technology we used in each of the stages of our productions; research and planning,
construction and the evaluation.
I will discuss;
How did we use them?
What for?
And how successful?
Research Planning
Blogger
YouTube
Prezi/ppt
UK tribes/Bauer media
BBC Class Test
Camera-TA interviews
Blogger
We used blogger as our primary place to display our research and
planning. Blogger allows us to upload pictures, and the embedding
of different types of multimedia sources. Blogger is a good tool for
allowing us to edit posts, so its easy to change and add to any existing posts without having to take it down and re-upload it with a
different date and variables like this being different, but is capable
of changing this information manually.
YouTube
YouTube was an important device to use in research and planning
as it’s the most popular platform for videos on the internet, allowing
anyone to upload and view videos for free as well as leave feedback in the comment section and like/dislike the video.
Camera – Target Audience
Interviews
The use of cameras in the research and planning stages of our project
wouldn’t make you think of using a camera, but we interviewed a
select few in our target demographic and filmed their responses to our
questions. This was then later used in several of our research updates
and was a very useful tool for visualising the people and their responses.
Prezi/PowerPoint (Slideshare)
Slideshare and other presentation platforms are good for making
big pieces of work with lots of text and pictures more digestible and
easier to read, by spreading them out in shorter sections with slides instead of pages.
Google/Google is the most popular internet search engine, and in most cases is the
platform of the majority of searches on the internet. In our research and planning
we used google almost entirely for finding websites and sourcing information.
Although the site alone has very little impact on our information chosen, it made
the process of finding it much faster and easier.
BBC Class Test
The BBC Class Test is a social class test made by the BBC, it has a short
questionnaire that asks about information such as household income and
hobbies, and tells you which social group you fit into, and what
percentage of people are also in these groups also with info such as the
average age of people in these groups. The test was helpful in our
research and planning as it helped us determine our target demographic
and as a result find the people we wanted to aim the video towards.
UK Tribes/Bauer Media
Similarly UK Tribes is another research website but this one being
different as it only includes youths in the UK, so is a good tool for if
your aiming any media towards teens. Bauer media is the same idea again as UK Tribes, but exclusively for adults. So the
combination of these two websites allows you to reach both
audiences and contrast the differences between them, resulting in
useful and interesting information.
Construction
The construction for the three products; the digipak, magazine
advert, the music video.
Snipping tool/screen shot/Adobe Photoshop-tools, effects, etc.
Camera
Sony movie studio
Phone for logistics
Stage lighting
Stage lighting
Stage lighting was setup and considered before filming in every
location, the use of lighting is different for each location and the effect your trying to capture with it, in some cases very little lighting
is used due to regular lights being sufficient and in other cases
several lights are set up to reach the desired effect, but kept note of
lighting used for future continuity (if filming there again for example).
Phones - Logistics
The use of phones as tools for logistic reasons
shouldn’t be overlooked, phones themselves played little roles in the construction of our
project, as all photos used were taken with
professional cameras. But the use of phones
for logistics, (e.g. contacting everyone in the group and people involved like actors and
location managers.) was a key factor in
filming, and performing group work off the
school location and was critical for keeping
track of who had what, such as cameras,
lights, tripods etc.
Panasonic HC-X920 Camcorder
The use of the video camera was one of the most obvious and
critical technologies used in our 3 media texts as, the entirety of the
music video was filmed using it, as well as the still pictures we used in the digipak and the magazine ad. It allowed us to film our footage
in high definition and easily save it onto our computers to edit and
work on all the media texts.
Sony Movie Studio
Sony Movie Studio was the editing software we used to make the
music video, which was the biggest of the 3 media texts. The
software was used to edit the footage and the audio for our video,
it’s a good software to use as it allows lots of different special effects
and editing techniques to be used in our video, making it easy to
edit and create our music video.
Snipping Tool & Print Screen
Snipping Tool and Print Screen were the two key applications we
used to take still images of previous work to add into our
evaluations. This was used heavily in our evaluations to back-up our points we made, and showing examples of our work in other posts.
Conclusion
In conclusion, all of these technologies helped us in the research
and planning, the making the 3 media products, and the evaluation
of these media texts immensely. Without these technologies, our media projects would look very different to as they do now. I think
that the most important technology we used overall is blogger as it’s
the back bone of all the work we’ve produced, keeping all the work
together in the same format and place, easily accessible and to
share.