WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT?

TARGET AUDIENCE

The target audience for our film are teenagers, aged 15 years and above. They might be leaving school and wondering what to do next and our film warns them of what could happen if they don’t get any

qualifications and don’t get a job.

It is not gender specific, which is why we used both male and female characters so that both genders could relate to the film in some way.

It would be more suitable if our film was shown more at peak times , weekend or later at night as the target audience might have school or

work during the day which was taken in to account when deciding when to distribute our film.

PRE-PRODUCTION RESEARCH

We researched in to films of a similar genre and found out that films with drugs in usually had age ratings of 15 and above. A 15 rated film is not allowed to promote the use of drugs which is why we decided that

our film should have this rating.

We also decided that our films should be distributed in cinemas and then released on blu-ray and DVD.

HOW DID WE USE IT?

To find out what our target audience wanted we carried out primary research. We did a questionnaire and asked people

around college to give us their feedback. We recorded the results to make sure that they were accurate and so that we could use

the feedback to help us improve our film.