Question 4WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT?

In order for a magazine to be successful, it must know who it is most likely to appeal to and how to further target that group so that they will buy your product. When researching my target audience I began by checking the general audiences of existing magazines in the same genre, from this I learned that they are usually

teenagers to young adults – the oldest usually being late twenties. Once I had established this audience (13+), I further researched into the stereotypes around this age groups and the things that seem to appeal to the majority of the group. I

have also learned from this that my audience will be mostly female and so my magazine should be targeted more towards the female stereotypes, but still

include the male ones.

Demographics:• 17 years old• Female• 2,700 average yearly income• London, England• College Student Music tastes include:

• Rock• Metal• IndieFavourite Musician:

MetallicaThis person is likely to buy my product as she is a fan of rock music and my magazine is in the punk-rock genre. Another reason is that she is

within my target audience and so my magazine is targeted towards her.

Georgia GlanvilleUnemployed

Megan GrangerPart-Time Sales

AssistantDemographics:• 15 years old• Female• 0 average yearly

income• Sunderland, England• Secondary School

StudentMusic tastes include:• Indie• Pop• Alternative

Favourite Musician:5 Seconds of Summer

This person is likely to buy my product as she is a fan of alternative music, which is a sub-genre of rock and so is similar to my magazines genre.

Although she has no income, due to her age it is still likely that she will be able to buy my product.

Audience Profiles

Emily HunterCompany Manager

Demographics:• 23 years old• Female• 12,000 average yearly

income• Cheshire, England• 3 A-Levels

Music tastes include:• Rock• Punk• Rap

Favourite Musician:Twenty One Pilots

Audience Profiles

Liam AtkinsonUnemployed

Demographics:• 19 years old• Male• 0 average yearly income• Newcastle, England• 3 A-Levels Music tastes include:

• Punk• Alternative• Rap

Favourite Musician:All Time Low

This person is likely to buy my product as she is a fan of both rock and punk music, which are the

two genres that my magazine is based on. Her full time job also makes her a potential buyer of my

magazine.

This person is likely to buy my product as he is a fan of both punk and alternative music and my magazine’s

genre is pop-punk. However, he is unemployed and since he is not in education I believe that it will be less likely of

a parent buying it for him. Due to this, he may be interested in, but unable to buy my magazine.

Target Audience Moodboard

These are the stereotypical

preferences of my potential target audience. This

moodboard helped with the creation of my

magazine as it showed me how to dress my

model and also which bands are some of the most popular in this

genre.

Reader Profile