Question 4 + 5Who would be the audience for our media product?How did we attract and address our audience?

After planning and conducting our target audience survey, we targeted our film at young adults and older teenagers, and gave our film a certificate rating of 15+. As our film doesn’t have a strong content there is no violence or footage that may be shocking therefore we aimed the film at a target audience of 15+ opposed to 18+. Taking into consideration that both genders and mixed races will be viewing the product we have created our film so that it appeals to all.

Although our film can be viewed by both genders, as both the main and leading character is female the film may be more appealing to a female audience. However we haven’t specified that it only for females, and we have included a male character leaving the film to be watched by both genders.

After looking at other similar media products that are based around the same genre as our film, we were able to gage how they appeal to the target audience they are aimed at. After looking at the Blair Witch Project which is aimed at the same target audience as our product and has the same certificate rating, we had a better understanding of what to produce. In the Blair Witch Project they had included both male and female characters therefore they would appeal to both genders like our film.

When filming the staffroom scene and the couple arguing we used a shot reverse shot incorporating the 180 degree rule. Using this shot allowed the audience feel and think what the character was, as the audience was put in their position. This attracts the audience as it makes them feel included in the action and the plot of the storyline.

Although there is a large amount of secrecy included in the opening scenes the audience is able to witness what the unknown ‘killer’ antagonist is thinking and what she can see. This creates tension between the audience and the film as the audience have a clear idea of what may happen but the victim doesn’t.