Clothing from these shops

however also recognising that

this audience shop for more than

clothes, as they are keen gadget users and many are even

keener photographers,

reflecting that in opportunities from the magazine for

prosumers.

Talk about instruments in

interview

Considered the price in comparison to it’s distribution

and the rough amount of

disposable income.

Percentage of audience is male

The recognition that Social

Networking is a major part of promotion of

products.

Recgonition of the types of bands I

should be including in my magazine

and what genre to be referencing.

The Masthead changed from the original as the audience feedback came in. I showed it to a few people To try and gage what they though of initial planning showing initial layouts and the above masthead. The main feedback was that they liked the layout with the “THE” on top of the “ZONE” but they felt the colour didn’t represent the genre, or was particularly attractive/effective. I then went back to the drawing board to recreate with a new colour scheme and font style to work best with the colour scheme.

I wanted to incorporate a real colloquial feel as when, during audience feedback, I asked why people brought a magazine, they said to relax. It was also crucial to feature a lot of interviews as this was something people wanted, discovered in my audience research.

0%

10%

20%

30%

40%

50%

60%

70%

80%

Male Female

The Stereotypical Male

Persona

GENDER NEUTRALITY

Picture not to provocative

but still slightly suggestive

Red creates some sexual connotations

Quite a masculine

font but still not gender

specific

Black and white creates colour gender

neutrality

Three singled out articles are

on female artists

More military feel may

appeal to a more

masculine audience

Word Hot is a stereotypically female word

Use of term Front Woman suggests her

power

The positioning of the masthead in the top right corner is a convention of music magazines as It doesn’t detract from the main artist which can be a selling point, but is the first thing you look at due to it’s positioning and the brand name can also be a major selling point.

This front cover was a major influence on the choice of photo as the image will appeal to men as it oozes sex appeal yet at the same time doesn’t deter females as the image doesn’t show the artist purely as a sex object by showing masses of skin, I tried to emulate this affect with my own front cover.

The common position of the

masthead adheres to

brand loyalty as it is

automatically recognisable.

The red acts as a bold standout

compared to the more

monotone, colour scheme that relies on two main colours.

Miss May was chosen to

represent the emo kids. Her

choice of position and image

was imitating one of the key

target audiences. Her images

weren’t too provocative but

still played on the slightly

suggestive that is a

convention of the “sexed up”

magazine images of todays

society.

alice’s wonderland was a more

provocative choice however we

made sure their positions and

clothes weren’t in any way

demeaning. We still recognised

the need for the focus on the

music so chose to shoot in a

location that made the whole

look more casual, a house.

People noted that they liked

exclusives and the whole article

had an “exclusive” feel to it.

A double page spread is a big selling point for a magazine and having a front page for the double page spread acts as a sort of introduction for the article that sets the tone, and reassures the audience that this band is going to be a major part of this issue.

A new trend is seeing magazines offer more for your money and spreading an interview across a number of pages especially if it is the major article in the magazine. My decision to do this was inspired by the Glasvegas DPS I analysed in research.

The stereotypical layout offers people the opportunity to use the image page as a poster. Especially in the case of the girls I tried to choose the more provocative picture for the “poster” page as I felt it would appeal to the male audience.

The contents is quirky whilst the layout is simplistic but affective. The colour choice was to focus on their sexuality and personalities. Bold pinks to represent the stereotypical female sex. And the blue refers to the male dream of the perfect ‘girl next door’.

Some of the artists featured are the ones pointed out as being popular in my audience research e.g. Panic at the Disco and The Foo Fighters.

I tried to maintain some form of similar style e.g. the strict black and white and font styles, therefore people responded to the common theme that made the magazine instantly recognisable.

Referencing the audience feedback a major aspect people wanted was live music, therefore on the contents page I pinpointed and highlighted (with images) an exclusive backstage insight.

People also stated that they wanted the UK Top 40. Due to our fortnightly release that wouldn't be appropriate so I responded with a top download chart –converging the print with the digital.

The use of pull quotes and call outs of the articles inside the magazine automatically informs new reaserd of the tone and can give instant insights into what to expect, therefore people know where to go and what they want to read.