EVALUATION QUESTION 5

How did you attract/address your audience?

One of the ways I wanted to address my target audience was through the use of direct address. I thought that it was important to make the magazine personal to my target audience, and I thought it was also important to attract my target audience to Hybrid, so I thought eye contact was a very key concept to the front cover of my magazine. I felt that it would engage the reader more, and it is also a concept used to guide the reader to the magazine as a way to persuade my audience to purchase it.

I also had to think about the house-style of my magazine as the colour scheme is essential to the creation of my magazine. So I chose Red, Black, Grey and White as they are typical codes and conventions of Rock music magazines, but the red stands out to the target audience as its a vibrant colour against the black, white and grey. I also used Yellow as the border of my pug in order to make the pug stand out even more as it is a competition, and it could also be a device used to attract/address my target audience.

Another way I attracted/addressed my target audience was through the cover lines featured on my cover. It is important that I used up to date information, and popular artists in order to attract the audiences attention. So when constructing some of my cover lines, I researched stories/news for certain artists in order to construct an interesting file/contents page of stories that were relevant to the Rock genre and other genres featured in my magazine. I sometimes used quotes from the articles or asked a question in order to intrigue the target audience.I also placed the articles in the left third as I knew that the audience would see it first before the rest of the magazine.

For my magazine, I created a logo in my masthead to make it recognisable to any target audience as well as my own. I used what is known as “The Anarchy Fist” in my mast head to replace a fist that didn’t look that good which already featured in the font. I thought the anarchy fist would attract the attention of my target audience as A) its in the left third, and B) Anarchy is associated with punk rock, and any member of the punk rock audience is part of my audience as they are still associated with rock, and rock is associated with rebellion as well.