AUDIENCE THEORY

JONE ABOITIZ

USES AND GRATIFICATIONS

ENTERTAINMENTTHE LOW KEY LIGHTING IN THE WOODS SCENE AND THE SCORE USED

IN THE TWO SCENES REPRESENTS THE MYSTERY, SUSPENSE AND TENSION THAT THE AUDIENCE MAY BE FEELING, JUST LIKE THE USE OF

LONG SHOTS AND MEDIUM LONG SHOTS CONNOTING UNFAMILIAR TERRITORY AS THEY ARE DEALING WITH VIOLENT TEENAGE GIRLS AND

IT ALSO LEADS TO THE FEELING OF UNEASINESS AND WONDER, WHICH IS ENTERTAINING TO MANY PEOPLE. NOT ONLY THIS BUT THE FACT THAT THE SAME SCORE WAS USED TOWARDS THE END OF THE ROOM SCENE

CONNOTES THE BIG REVEAL OF WHO THE GIRL IN THE WOODS IS.

INFORMATIONTHE LONG SHOT OF THE COPS IN THE WOODS GIVES THE AUDIENCE INFORMATION AS TO WHY THEY ARE THERE DUE TO THE FACT THAT

COPS ARE NORMALLY ASSOCIATED WITH CRIME WHICH IS WHAT OCCURRED IN THE WOODS. NOT ONLY THIS BUT THE MEDIUM SHOTS

WHERE YOU SEE A GIRL RUNNING IN THE WOODS HOLDING THE SHOES THAT THE COPS FOUND GIVES THE AUDIENCE INFORMATION AS TO WHO THE SHOES ARE LINKED TO. HOWEVER, THE PART THAT

GIVES THE AUDIENCE THE MOST INFORMATION IS THE REVEAL OF ALI SHOWING THE SHOES TO LEXIE DUE TO THE FACT THAT IT INFORMS

THE AUDIENCE THAT ALI WAS THE PERSON RUNNING IN THE WOODS.

PERSONAL IDENTITYALL THE FEMALES IN OUR PRODUCTION ARE A FORM OF PERSONAL IDENTITY. THIS IS BECAUSE TIFF REPRESENTS THE AUDIENCE WHO

ARE YOUNG WORKERS THAT LIKE TO WORK HARD AND ARE EMPOWERED. LEXIE REPRESENTS THE TEENAGERS IN THIS WORLD

WHO ARE CONSTANTLY ON THEIR PHONE BUT WHO IS IN A FRIENDSHIP THAT MAKES THEM UNHAPPY AND JEALOUS. ALI

REPRESENTS THE TEENAGERS WHO CARE ABOUT THEIR IMAGE, ARE CONTROLLING AND PUT THEMSELVES FIRST BEFORE OTHERS.

SOCIAL INTERACTIONOUR PRODUCTION SATISFIES THE AUDIENCES NEED FOR SOCIAL

INTERACTION DUE TO THE FACT THAT THE REVEAL IN THE END WILL GIVE PEOPLE SOMETHING TO TALK ABOUT. THIS IS BECAUSE IT WILL MAKE PEOPLE WANT TO KNOW MORE AND TALK TO OTHER PEOPLE ABOUT WHAT THEY THINK IS GOING TO HAPPEN NEXT. NOT ONLY

THIS BUT THE WOODS SCENES WILL MAKE PEOPLE TALK ABOUT WHY THE POLICE ARE THERE, WHAT THEY THINK HAPPENED AND WHO ALI IS BEING CHASED BY. ALL OF THIS PROVIDES THE AUDIENCE WITH INTELLECTUAL PLEASURE AS IT GIVES THEM AN ENIGMA TO SOLVE.

HIERARCHY OF NEEDS

ESTEEM I BELIEVE THAT OUR AUDIENCE WOULD LOOK TO OUR PRODUCTION TO FULFILL THEIR NEEDS OF CONFIDENCE AND SELF-ESTEEM DUE TO THE

FACT THAT OUR PRODUCTION WILL MAKE OUR FEMALE AUDIENCE FEEL EMPOWERED AND

APPRECIATED. NOT ONLY THIS BUT IT WILL MAKE THEM QUESTION WHAT THEY BASE THEIR SELF ESTEEM ON AS IT MAY MAKE THEM QUESTION

WHETHER OR NOT THEY SHOULD RELY ON THE OPINION OF OTHERS OR THEIR FRIENDS SINCE IT SHOWS THE NEGATIVE EFFECTS OF DOING SO.

SELF-ACTUALIZATIONOUR PRODUCTION COULD ALSO FULFIL THE NEEDS OF OUR AUDIENCE, MOSTLY

SECONDARY, WHO WOULD LOOK TO OUR PRODUCTION FOR PROBLEM SOLVING

AND MORTALITY DUE TO THE FACT THAT OUR WHOLE NARRATIVE REVOLVES

AROUND OUR AUDIENCE SOLVING AN ENIGMA AND DOES INVOLVE DEATH

WHICH IS ASSOCIATED WITH MORTALITY.

DAVID MORLEY/STUART HALL RECEPTION ANALYSIS

WOMEN IN OUR PRODUCTION• DOMINANT/ PREFERRED READING: WOMEN ARE EMPOWERED AND WORK

HARD TO GET WHAT THEY WANT• OPPOSITIONAL READING: WOMEN ARE STILL CONTROLLED BY MEN AND ARE

BOSSED AROUND. THE EMPOWERMENT OF WOMEN CAN BE DANGEROUS AS THEY MAY BE AGGRESSIVE AND VIOLENT• NEGOTIATED READING: WOMEN IN TODAYS WORLD MAY BE EMPOWERED

AND WORK HARD BUT I BELIEVE THAT MEN ARE STILL JUST AS POWERFUL AS WOMEN AND ARE MEANT TO BE THE ONES WORKING HARD TO SUPPORT THEIR FAMILIES AND EMPOWERMENT CAN BE DANGEROUS IF WOMEN EXERCISE THEIR NEEDS VIOLENTLY AND AGGRESSIVELY.

TEENAGERS IN OUR PRODUCTION• DOMINANT/ PREFERRED READING: TEENAGE GIRLS CARE ABOUT THEIR IMAGE AND ARE

SELFISH• OPPOSITIONAL READING: TEENAGE GIRLS ARE NOT AS SELF-CENTERED AND AS SELFISH

AS THEY ARE REPRESENTED• NEGOTIATED READING: SOME TEENAGE GIRLS DO CARE ABOUT THEIR IMAGE BUT THERE

ARE ALSO TEENAGERS WHO ARE NOT AS SELF-CENTERED AND SELFISH AS THEY SEEM• EVEN IF IT IS LIKE THIS, I BELIEVE THAT THE OPPOSITIONAL READING IS MORE ATTRACTIVE

TO OUR AUDIENCE THAN THE DOMINANT READING DUE TO THE FACT THAT THEY ARE YOUNG GIRLS WHO WOULD NOT LIKE BEING CALLED SELFISH OR SELF CENTERED

PASSIVE AUDIENCE THEORY: SENSITISATION

SENSITIZATION IN EIGHTEEN• OUR PRODUCTION SHOWS THE AUDIENCE HOW MEAN TEENAGERS CAN BE TO EACH OTHER DUE

TO THE FACT THAT LEXIE IS CONSTANTLY SEEN SAYING BAD THINGS ABOUT ALI BEHIND HER BACK. THIS WOULD MAKE OUR TEENAGE AUDIENCE REALIZE HOW THIS IS NOT RIGHT AND MAKE THEM NOT WANT TO DO IT TO THEIR FRIENDS. NOT ONLY THIS BUT THE FACT THAT ALI IS SEEN BEING CHASED AND ISOLATED SHOWS THE AUDIENCE THAT SHE IS IN THAT SITUATION BECAUSE OF HOW SHE TREATED HER BEST FRIEND AND FOR ONLY CARING ABOUT HERSELF WHICH ARE BOTH NEGATIVE THINGS THAT PEOPLE SHOULD AVOID DOING. THIS WOULD MAKE OUR AUDIENCE NOT FEEL THE NEED TO DO THIS IN THEIR LIFE BECAUSE THEY WOULDN’T WANT TO BE IN THE SAME SITUATION AS ALI. LASTLY, THE FACT THAT ALI WAS INVOLVED IN A CRIME, WOULD MAKE OUR AUDIENCE NOT WANT TO BE PART OF A CRIME AS IT COULD RUIN THEIR LIFE.