What Kind of Media Institution Might Distribute Your Media Product and Why?

Jaymelouise Hudspith

Publishing Companies - Bauer

Bauer is one of the UK’s biggest publishing companies as it is run by four different generations. Due to this they work to create over 300 magazines in over 15 countries, including publishing on TV and radio.

Bauer is a multi-platform media group based solely in the UK that work by focusing on two main divisions: Magazine and radio.

Publishing Companies – IPC Media

IPC Media is a multi-platform media company that is known for over 60 iconic brands worldwide.

IPC Media is one of the UK’s leading consumer magazine publishing companies.

Their main target audience is to focus hugely on a large quantity of adults.

Publishing Companies - BBC

The BBC is known for being a publishing company both online and TV work. It is a company that specialises on national broadcasting across the UK and is one of the most popular.

The company produces media through many different forms, such as: Magazine, TV, and radio but BBC is most known for their media work through TV.

IPC NME was published by IPC Media, I used NME magazine as one of the samples in order to help me create my own front cover as it is a similar genre and target audience to my own. I think if I published my magazine with IPC Media it would be quite successful due to the magazines such as this. However, my magazine would still challenge as it is not the exact same as the rest of the magazines IPC Media publicises. For example NME is designed for men aged 17-25 who are interested in Rock music. Whereas my magazine is designed for predominately women, aged 16-25 who are interested in alternative-rock.

BauerKerrang! Magazine is one of the many published by Bauer. I used Kerrang! magazine a lot when it came to gathering ideas on how to design and create my own magazine cover but also when it came to tackling my target audience. Kerrang! Has a target audience of predominantly men, (45.3% women and 54.7% men), aged 15-24 who are interested in the Rock genre. This is the closest statistics to my own magazine out of any other magazine. Therefore I think my magazine will do very well if published by Bauer publishing as they have with very similar magazines, however they aren’t exactly the same and therefore will widen their market.

My Chosen Publishing Company

I have chosen company that I feel as though my magazine would succeed with, while also widening the market would be Bauer publishing.

I think that my magazine would be an asset to the publisher as it would expand into new territory, attracting or at the very least expanding the audience.

My magazine has a different layout and style to the magazines similar in audience and genre. I chose this company over IPC Media as they have more magazines similar to mine and therefore have more success with these genres and audience.

Competition?My magazine will compete with other rock and alternative magazines currently

popular on the market such as ‘Q’, ‘NME’ and ‘Rocksound’. These magazines have the same or similar genres to my own, that way my magazine has fair competition.

I will compete by having lower prices that these magazines who are typically priced at £3+, where as mine is £2.60. Although this is not much cheaper it will still effect a readers decision.

My magazine is a fortnightly edition where as many of these magazines are either weekly or monthly and therefore are too rare or too expensive to pay weekly. I create a balance between the two.

I will also plan to make my magazine available online, this way I can create a link between the magazine and social networking sites, online adverts, linking websites, etcetera.

I also think that placing adverts within my magazine will be a good way to generate publicity and ensure my target audience hear about my magazine. I also include give aways, competitions and ways for the reader to get in touch in order to ensure that the audience is satified.