M E D I A TE C HNO LO G IE S DU R ING THE E VO LU T IO N S TAGEBY S I MO N D E N D E R E

ME DI A T E CH NO LO G IE S I N T H E E VA LU AT IO N STAGE :

• Instant feedback could be received from the use of social networks and video sharing sites. i.e Vimeo and Youtube.

• Youtube a media technology me to upload recorded interviews from my target audience for reference in the future.

• Media Technology, aloud me to collect and represent my data visually on graphs and charts.

1. Youtube and Vimeo are video sharing site is new media technology which we decided to utilise in the evaluation process. Enabling us as individuals to upload the music video on the internet and receive comments for constructive criticism.

Youtube and Vimeo were effective because: • A direct connection between me and my target audience of the age bracket

15-19, aloud me as the creator to see whether I have gratified their needs. If not what could I have improved on overall audience satisfaction.

• The recorded interviews of my target audience and audience members could be uploaded to Youtube for future reference and analysis.

In addition: • The Mac Miller - Diablo A2 Music Video’s URL is sharable link which can be

obtained from Vimeo and Youtube to engage potential audiences on Facebook, Twitter and Instagram. Thus connecting my music video to wider range of individuals who are interested not the hip-hop music genre; further increase my audience feedback.

• The commenting abilities available on the video sharing sites , allow the viewers of my music video to directly give feedback. Instant feedback was vital part for me during the evaluation process.

• Overall the music video received positive feedback as well as points which can be improved if the music video was to be remastered on another occasion.

K E Y NOTE S A ND NU M BE RS : U S ING I - L I FE ON I - M AC A S A M E D IA TE CH NOLOGY

The utilisation of Mac Products in the evaluation stage for the following reasons:1. Audience Feedback from the questionnaires, were collected and

the results were then represented statistically using the programme numbers. The program numbers on the apple mac is use of media technologies, representing the data in pie chart and bar graph format.

2. A visual representation of the quantity data from questions were shown on my blog in user friendly way.

3. The use of Numbers and Keynote examples of media technologies made the analysis and evaluation of my results much easier , enabling comparison between different data collected from the same question or different questions.

4. Integrating this data in to Wordpress, allowed me to link the results from my investigation back to the key media conventions i.e Synthasesia, Star Image and Lip Syncing into my work.