Evaluation task 1

In what ways does your media product use, develop or challenge forms and conventions of real media products.

Tycho – ‘See’ and ‘Ascension’ music video. Analysing the electro/ambient genre.

• In both these music videos by Tycho, we can see the obvious forms and conventions displayed in the Ambient/electro genre, the most common goal for a music video in this genre is to be a visual representation of the music with occasional cuts to the artist performing.

• In ‘See’ and ‘Ascension’ Both narratives consist of a character exploring a beautiful natural environment. Some defining shot types of the genre are long shots to capture the natural environment, tracking and POV shots too make you feel like you are with the character exploring the natural world. Because Ambient songs very rarely contain lyrics, thought beats are used throughout to sync changes, drumbeats to the cuts of the video.

• Thought beats are also used to represent tone colour, where the visuals on screen will change depending on the mood of each part of the song. The editing seen within these two videos are heaving uses of tinting, to help further represent the emotions and tone colour of the music, slow motion to emphasise certain shots and phases in the music and purposely making shots out of focus showing confusion and disarray to then resolve it with a cenic shot

Andre LP – Into blue comparison. • Andre LP’s music is heavily inspired by Tycho and the ambient genre. So it

was important that I could stick to the forms and conventions as closely as I could. Like Tycho, my video’s narrative consists of a single character exploring a scenic natural environment, with images representing the ambient sounds in the song.

• I incorporated a lot of the shot types seen in Tycho’s videos, such as long shots to capture the environment, Tracking shots to follow the character and pov shots to make it seem like you are with him. Since this was an Ambeint song, it did not contain any lyrics, so the use of thought beats was essential, syncing each cut to the snare drum and syncing the the DJ pressing buttons on the synth pad to sounds of the music.

• Another similarity is the use of tinting, I used a blue tint throughout to represent the mellow colour tone that the music gives off, I also used slow motion and shots that slowly fade into focus during quiet periods. Similar to Tycho I also increased the pacing of the narrative in relation to the pacing of the music.