Evaluation Task 3What have I learned from my audiences feed

back?

How did I gather my audiences feedback? What methods did I

use ?From looking at the statistics on Youtube, I was able to retrieve some audience feedback. This was interesting as it showed me who and what regions and countries in the world had been viewing the video. As well as which genders had been viewing it more. My group and I also made a questionnaire, which also gave us some good feedback. One thing that I strongly noticed, was that most people miss understood the plot line through out the music video, especially towards the ending. Most people interpreted that who ever lost the card game had to deal with the frozen body. Another common viewing was they thought the person thrown in the car was the other card holder. This was very miss leading to the audiences.

Here is a video of a group of girls discussing what they thought of the media product. Giving my group members and I audience feedback. Discussion of the media product

Audience feedback

How did the demographic or psychographic profile of your audience affect the kinds of readings they produced?

After looking at the statistics, I was very much surprised to see that there were more females viewing the music video than males. This was shocking to me as I was assuming the video was more based and pointing more towards to a male gender audience, of the ages around 30. From a stereotypical view we were correct to think that males would rather like the video more than women, being there an action story line. This was shocking and interesting to see that the target audience was fairly based more towards females.

What were the advantages/disadvantages to using these sources? How reliable did I find the information

and the key points raised.

Using the focus group had helped me gain some advantages by gaining information from people who had seen the video, getting each of their individual feed back. Their feedback was very helpful, and it was interesting to see what they thought of the main performance and narrative in the music video. You can quite easily see that the music video is more narrative than performance, which most of the feedback viewers enjoyed.

What strengths did the feedback indicate to your music video?

I believe the main strengths was the Setting. Especially with the location, because we went to extra work for getting filming permission in the meat butchers in Cranleigh. This was making our pop music video more intriguing to the audience.

What weaknesses did the feedback indicate to

your audience As mentioned before, from most of our feedback that we got back was the ending of the music video with the narrative. Some had no idea what was going on with the plot line, while others had misinterpreted it.

Our fault with this was not making it clear enough that the card came was about who kept the frozen body in

the butchers. This could be changed and helped by making the cuts in the editing sequence very easy to

follow, following an easy story line in a easy linear order.

Another weakness was that we were missing particular instruments in the band performance. For example, we

didn't have any one to play the brass section, this could have included three more people to take part in

the production.

Explain the encoding/decoding model in relation to your music video?

The encoding model was to do with the production side of the music video, and what we wanted to

present to the audiences. The blues style we gave the band was also mixed with the musical style

indie rock. This was done by Mise En Scene values, by using costumes of suits, hats and braces. Making the performers look of an older age.

Decoding is how the audience had interpreted the music video. You can clearly see that the audience

didn't quite understand the narrative, and each persons we asked had a different view of how the

story had ended. Though this was a major problem, the story line they saw wasn't such a bad thing. It still worked nicely, just not what I and my

group wanted it to be seen as.

Applying the gratification theory to my response

The genre of this had a large role of an action take theme, as well as including thriller suspense in the narrative of the music video. From the feed back

that I got back they said the narrative being somewhat violent worked very well. Though the

males were able to identify with the whole aspect a little more than the females.

We found out that the people viewing the music video and didn't understand it, was because this

type of genre wasn't their favourite, as in their type of genre of music is more in the stereotypical pop

culture. Where as the males understood it more, as they're passions are action, thriller types.

What readings were produced by your audience that were preferred, negotiated or oppositional ?

The audience who consumed the music video thought especially that the performance of the music video worked extremely well. The outfits were setting the correct vibe to the song, and the vocalist (Ted) was old enough to sound as if we was singing it himself, not just lip syncing.

The narrative was certainly the aspect that got negotiated. Many found it confusing and difficult to follow. Though this wasn't such a bad scenario, as they just saw the ending in a different way, than my group members and I had done.

What conclusions have you reached? What have you learned? What I have learned from making this music video is that presenting a narrative in a music video if done, has to be visually easy to follow, obviously there is no dialogue, which can make it harder to create a storyline or narrative. This being said, we did manage to accomplish this in certain ways, because the story line was suspenseful, it allowed the audience to be eager to see the ending of the music video. Though for a future conclusion a smaller narrative would have helped accordingly. The style presented a very Bluesy feel, which was excellent, it displayed itself nicely with the set design and especially with the costumes that were chosen.

The Music Video

How You Like Me Now?