BY T O BY O RC H A R D

HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY

TEXT?

HERE IS THE ADVERT AND DIGIPAK

ADVERT EFFECTIVENESSWe wanted to make sure that in the Advert there was something in it that the audience could relate to the Music Video. This was the use of the artist leaning next to the Red Telephone that can be see in the Music Video. We also wanted to make sure that this advert would make the album sell that is why we included the artist as people are more likely to buy the album if they know who the artist is. To make sure that are advert attract the attention of our audience we made sure that we included ratings of the album on the advert such as “Powerful” and Inspirational” by including these trigger word it make the audience more likely to buy the album. We also added the 5 gold star rating to show that the album is award winning with is back up with The Brits critics choice award winner 2016 this make the album look reputable with the help of the gold title. We wanted to make sure that the artist also get exposer from this album by including their Twitter and Instergram names so that people can look Tom up and follow him. The last point is we wanted to include the release date so that that our target audience know what day to rush down to the shop or online and go and buy the album.

DIGIPAK EFFECTIVENESS• For this part of the ancillary text

we wanted to make our digipak stand out from the crowd and by indie to match the genre of the album. We followed the Televised bard theory by Sven Carlsson to a tee by include shots from the Music Video into are Digipak for example the graffiti that is on the inside front cover and the cd circle are piece that can be seen in the video. We did this so that the audience could make a link between the video and the Digipak. Lastly we also wanted to help out Sportable as they help a great deal whilst in the filming process. So we felt we owed the one so that is why we have included a whole section about Sportable in the inside front cover on how to donate and a little story about the company.

LINK BETWEEN THE ADVERT AND DIGIPAK

• The main links between the advert and the didipak is the way we have used the sides of the advert and the digipak to make it look like the title of the advert is run of the end of the page and join back underneath. This is seen on the front cover of the digipak and also on the advert. Another link is the artist we wanted to make the audience feel like they had a connection with the artist. The artist is the wearing the same clothes and holding the basketball in the advert and the digipak. We also used the same filiters, a dark one, to emphasise the depressive nature of the story.

LINK BETWEEN ADVERT AND MUSIC VIDEO

• There is two main links between the advert and the music video are;

• Again we wanted to make sure that the audience could find a link between these two thing. This is show though the picture of the artist next to the phone boxes as seen in the advert the. These phone boxes are also see in the music video as you can see in the screenshot to the right. The last main link is in the advert you see the artist holding the basketball we have done this to symbolise the unity between disable and able people through sport. This link is establish because in the you see the wheelchair basketball player holding a basketball the same as on the Advert.