event в закупке. Агентство и Клиент
TRANSCRIPT
EVENT BUYING
EVENT BUYING
1. AGENCY VIEW
2. CLIENT VIEW
3. MY VIEW4. Q&A
WILL GLENDINNING
@GlendinningWill
KEVIN JACKSONGEORGE P JOHNSON
@Kevinlfj
BJÖRN WIGFORSSMICROSOFT
@Bjorn_Wigforss
EVENT PROCUREMENT
ANY OF THESESOUND FAMILIAR?
LONG HOURSHIGH COSTSHIGH RISKBUDGETS OUT OF CONTROLEGOS CAUSING HAVOCCONFUSION & FRUSTRATION
KNOWLEDGE GAP?
1. REQUIREMENTS CHANGE
2. NEVER FULLY IN CONTROL
3. FIXED DEADLINE
4. COMPLETELY EXPOSED
YOU NEED A BALANCE OF
COMPETENCY & PROCESS
TYPICAL EVENT PROCUREMENT . . .
THIS IS OUR REQUIREMENT, PLEASE PROVIDE:
1. A PICTURE / PLAN / IDEA
2. A PRICE
1. REQUIREMENTS CHANGE
2. NEVER FULLY IN CONTROL
3. FIXED DEADLINE
4. COMPLETELY EXPOSED
THE EVENT PROCUREMENT PARADOX . . .
You’re asking for a proposal and cost for something that has not yet been developed or planned. Yet in order to find the people to develop and plan it, you want to know what it will look like and cost from the people that will develop and plan it - before you’ve appointed them to develop and plan it with you!
. . . It’s exhausting!
THE RESULT:
CONFUSION & FRUSTRATIONFOCUS ON CONTRACTS NOT THE
EVENTREVERSE ENGINEERINGINCREASE IN MANAGEMENT TIMEFIREFIGHTINGWASTED TIME
http://www.willglendinning.com/simple-event-procurement-guide/
http://bit.do/procure
I AM NOT A LAWYER
I AM NOT AN ACCOUNTANT
Conferences, Guerilla Marketing. Experiential Marketing, Meetings, Outdoor Events, Public Events, Public Art, Sporting Events, Summits, Expos, Exhibitions, Award Ceremonies, Major Events, Trade Shows, Festivals, Pop Up Events, Brand Experiences, Theatre. Mega Events, Ceremonies . . . etc.
PROVEN FROM:
$5,000 to $72,000,000
GUIDE SUITABLE FOR:
END CLIENTSAGENCIES
COMMITTEESWHOLE SUPPLY CHAIN
THE ONLY 3 (OR 4) THINGS YOU’LL EVER NEED:
1. GOODS2. SERVICES3. TURNKEY
SOLUTION. . . OR A
PROMOTER
1. GOODS WITH SPECIFICATION
2. GOODS WITHOUT SPECIFICATION
3. SERVICES
4. FLEXIBLE TURNKEY SOLUTION
5. FIXED TURNKEY SOLUTION
6. PROMOTER
GET THE RIGHT PEOPLE
IN THE RIGHT PLACE
AT THE RIGHT TIME
PEOPLE (SERVICES) FIRST
STUFF (GOODS) SECOND
KEEP THINGS SIMPLE,
YOU’LL GET MORE SLEEP
