EVENT RECAPM A R I N C O U N T Y , C A L I F O R N I AS E P T E M B E R 2 9 - O C T O B E R 2 2 0 1 4

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This fall, WIRED brought together 250 of the world’s most creative minds for a two-day live magazine retreat celebrating the intersection of culture and design. It was an intimate gathering designed to inspire both speakers and attendees, nestled on the stunning grounds of Skywalker Sound in Marin County.

2 DAYS.250 PEOPLE.

1 AMAZING EXPERIENCE. C O M E S T O L I F E .

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WELCOME COCKTAILRECEPTION IN SAUSALITO

A T T E N D E E T O A S T A T C A S A M A D R O N A ’ S A L E X A N D R I T E S U I T E

W X D R E C A P 7W E L C O M E G R E E T I N G B Y W X D H O S T , R O B C A P P S , D I R E C T O R O F E D I T O R I A L P R O J E C T S , W I R E D

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SPEAKER SPOTLIGHTSDavid Chang, chef and founder, Momofuku; Yves Béhar, CEO and chief designer, fuseproject; Doug Aitken, artist; Louis Rossetto, cofounder, WIRED; Jeff Nichols, writer and director; Ian Bogost, video game designer and author; Christina Tosi, chef and founder, Momofuku Milk Bar; Adam Savage, industrial designer, actor, and educator; Platon, photographer and founder, The People’s Portfolio.

C L I F F K U A N G , W I R E D A R T I C L E S E D I T O R , I N C O N V E R S A T I O N W I T H Y V E S B E H A R , C E O & C H I E F D E S I G N E R , F U S E P R O J E C T

Y A C H T P E R F O R M A N C EN A T A S H A J E N , P A R T N E R P E N T A G R A MP L A T O N , P H O T O G R A P H E R A N D F O U N D E R O F T H E P E O P L E ’ S P O R T F O L I O

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D A V I D C H A N G , C H E F & F O U N D E R , M O M O F U K U

E X E C U T I V E V I C E P R E S I D E N T A T A C E H O T E L , K E L L Y S A W D O N A N D P A M E L A S H A M S H I R I O F C O M M U N E

A D A M S A V A G E , I N D U S T R I A L D E S I G N E R , A C T O R , A N D E D U C A T O R L O U I S R O S S E T T O , C O F O U N D E R O F W I R E D , T C H O

WXD SPEAKER ROSTERBjarke Ingels, Founding Partner, BIG

Doug Aitken, Artist

Dan Neely, CEO, Networked Insights

Michael Hendrix, Partner, Ideo

Ethan Imboden, VP & Head of Venture Design, Frog

Ije Nwokorie, Global CEO, Wolff Olins

Sarah Stein Greenberg, Executive Director, Stanford Design School

Louis Rossetto, Cofounder, WIRED, TCHO Carlton Cuse, Screenwriter & Producer

Alex McDowell, Production Designer & Producer

Jeff Nichols, Writer & Director

Mark Woollen, CEO/Creative Director, Mark Woollen & Associates

David Chang, Chef & Founder, Momofuku

Jennifer Colliau, Founder, Small Hand Foods

Christopher Kostow, Chef, The Restaurant at Meadowood

Adam Rapoport, Editor in Chief, Bon Appétit

Christina Tosi, Chef & Founder, Momofuku Milk Bar

Ian Bogost, Game Designer & Author

Carl DeTorres, Founder, Carl DeTorres Graphic Design & StoryTK

Natasha Jen, Partner, Pentagram

Wyatt Mitchell, Creative Director, The New Yorker Commune Jake Barton, Principal, Local Projects

Adam Savage, Industrial Designer, Actor, & Educator

Dan Deacon, Electronic Artist & Composer

Yacht, Conceptual Pop Group

Platon, Photographer & Founder, The People’s Portfolio

Dan Winters, Photographer

Stephanie Schriock, President, Emily’s List

Yves Béhar, CEO & Chief Designer, fuseproject

Greg Petroff, Chief Experience Officer, GE Software

Gentry Underwood, Head of Design, Dropbox

Dava Newman, MIT Professor of Aerospace Engineering

Gui Trotti, Architect & Industrial Designer

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LUNCH AT SKYWALKER RANCH

D R O N E S F L Y A B O V E S K Y W A L K E R R A N C H

L U N C H B O X F R O M T H E R E S T A U R A N T A T M E A D O W O O D

L U N C H A T S K Y W A L K E R R A N C H

D R O N E S B Y 3 D R O B O T I C S

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D I N N E R C R E A T E D B Y T H E R E S T A U R A N T A T M E A D O W O O D C H E F C H R I S T O P H E R K O S T O W

DINNER AT LAKE EWOK

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David Karp Founder & CEO, Tumblr

DESIGNING THE PERFECT PARTNERSSponsor integration at WIRED by Design was thoughtfully bespoke, including Montblanc’s writing instruments at check-in; GE’s Greg Petroff presentation on design and the Industrial Internet; the KLM Lounge at Skywalker and Casa Madrona; Qualcomm’s LEGO build and 4K showcase; and Oakley’s integrated brand presence at all event locations.

G E ’ S G R E G P E T R O F F G E C O N T E N T I N W I R E D B Y D E S I G N E V E N T A P P

G R E G P E T R O F F O N S T A G EW I R E D B Y D E S I G N A D I N S I D E T H E O C T O B E R I S S U E

GE

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K L M B R A N D E D J U I C E S K L M S W E E P S T A K E S W I N N E R , E R I N C L I F T , V P , G L O B A L M A R K E T I N G , S P O T I F Y

M O N T B L A N C S T A R W A L K E R E X T R E M E S T Y L U S A N D I P A D C A S E

W I R E D B Y D E S I G N N D A S I G N A T U R E W I T H T H E M O N T B L A N C E X T R E M E S T Y L U S W I R E D B Y D E S I G N M O N T B L A N C P O S T C A R D S K L M C O C K T A I L B A R K L M S W E E P S T A K E S

MONTBLANC KLM

R O B C A P P S , W I R E D B Y D E S I G N H O S T & D I R E C T O R O F E D I T O R I A L P R O J E C T S W E A R I N G T H E M O N T B L A N C E X T R E M E C H R O N O G R A P H

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Q U A L C O M M 4 K D I S P L A Y

Q U A L C O M M 4 K P H O T O G R A P H Y L E G O B U I L D C A P T U R E D I N 4 K T I M E - L A P S E

O A K L E Y P R E S E N C E O N S T A G E O A K L E Y C O N T E N T I N W I R E D B Y D E S I G N E V E N T A P P

O A K L E Y P R E S E N C E A T W E L C O M E R E C E P T I O N

QUALCOMM OAKLEY

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TWITTER HIGHLIGHTSStill processing my experience at Skywalker Ranch for the WIRED by Design conference. Profound and unreal... #WxDP H I L I P F I E R L I N G E R @SKYRIZE

Getting ready #WIREDbyDesign for some exciting questions with @cliffkuang resting my mind on the landscape...Y V E S B E H A R @YVESBEHAR

Hi from the insanely beautiful Stag Theater at Skywalker Ranch, where we just gave a talk for @WIRED #WxD.Y A C H T @YACHT

I met so many beautiful people in the last 48 hours at #WIREDbyDesign. Inspired to say the least @MarkWoollen.D A N D E A C O N @EBAYNETFLIX

Good news for technology, women more strongly represented at #WIREDByDesign than any other tech conference I’ve been to.J U L I A N G R E E N @JULIANGREENSF

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