event brochure · krishi sangram 2.0, a management fest, gives a wide platform for highlighting and...

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EVENT BROCHURE

28th Feb, 2019

Krishi Sangram 2.0 ...Sow your talent and reap the success

Institute of Management Studies, RGSC, BHU, Barkachha, Mirzapur

http://www.facebook.com/Krishisangram



Krishi Sangram 2.0, a fest to celebrate the spirit of agriculture amalgamated with business

mind. There will be a number of events to test your skills, presence of mind and of course

your innovative outlook. This very fest will put enthusiasm and a different outlook of

Agribusiness among the participants. So, come and be a part of our fest organised by

Agribusiness students and let’s build a stronger relationship amongst us.

Established in 1968, Institute of Management Studies (erstwhile Faculty of Management

Studies) is a part of one of the premier universities in the world – Banaras Hindu University,

Founded by one of the greatest visionaries of all time, Pandit Madan Mohan Malviya, the

institution realizes the increasing need for imparting quality management education and not

just knowledge of business management. Efforts are made to reward initiative, novelty and

creative thinking of young minds.

Since its inception the institution has empowered around 4500 minds with management

education and thus produced bright and dynamic managers and entrepreneurs who are in

prestigious position in various organizations around the world.

The course of M.B.A.(Agribusiness) was started in 2006 in this campus with an aim of

creating agribusiness leaders who can fulfil the growing need of managers in the field of

agribusiness.

The South Campus (Barkachha) acquired by Banaras Hindu University, on lease in

perpetuity from Bharat Mandal Trust in April 1979 with an area of 1104 ha, is situated about 8

km South West of Mirzapur town on Robertsganj high way. Physiographically and

climatically, the farm represents the entire Vindhyan tract, covering parts of UP, MP, Bihar

and Chhatisgarh. The river Majhawati flows on the eastern border of the farm. The purpose

of acquiring this farm basically was to generate and transfer knowledge and technology to

the population of neighbourhood.

Institute of Management Studies

Rajiv Gandhi South Campus,

Mirzapur

Krishi Sangram 2.0

….Sow your talent and reap the success




DIRECTOR’S DESK

Quality, value and distinctions; it is surely a rare combination of

attributes. Yet here at Institute of Management Studies, B.H.U., we

make it all come together and it has been our standard of excellence

for 50 years now. As we chart the future course of action, we draw on

our rich legacy of distinguished scholars, teachers and outstanding

students who form our alumni as well as leaders in business and

society. All play a special role in shaping our values and reputation.

Our students are from diverse background having high aspirations and

achievement motives. The institute provides them with the necessary

infrastructure and facilities which drive them towards the fulfilment of their dreams. We

believe in complete personality development of students through various co-curricular

activities apart from the regular academic curriculum. This is manifested in the minds of our

students who develop superior analytical and decision making skills to apply them in the

corporate world. The ongoing transformation of our global economy will continue to test

business leaders in extraordinary ways and I am confident that Institute will emerge as a

champion in this tough situation.

Krishi Sangram 2.0, a management fest, gives a wide platform for highlighting and

identifying talents of students across India and to showcase their academic and cultural

prowers by participating in various events of competition which are viz. The Business Quiz,

The Case Study, The Debate, The Business Plan, etc.

I wish all the participants including Institute of Management Studies MBA-Agribusiness

students all the very best in the Krishi Sangram 2.0.

I extend hearty welcome to all the participants of the management fest.

Prof. S.K. Dubey

Director


Banaras Hindu University




PROFESSOR IN-CHARGE’S DESK

The South Campus (Barkachha) acquired by Banaras Hindu

University in 1976 with an area of 1104 hectares and is situated

about 8 kms south-west of Mirzapur town of Robertsganj

Highway. Recently the annual cultural fest (DISHA) of RGSC

was organized with world class pomp and show and was a great

success. Following the footprints of DISHA, the Department of

MBA-Agribusiness is going to organize the second edition of

their Annual Management Fest (Krishi Sangram 2.0). This fest

moves ahead with the thought-

“You don’t build a business, you build people and people build business.”

Krishi Sangram is a fest to celebrate agriculture amalgamated with business minds. The very

fest organized by MBA-Agribusiness after the success of last year is back again with fire and

furry.

I hope that the fest will be in line with our mission of making RGSC a self sustained welfare

community for all the students’ future endeavours in all regards. I wish the Department and

the participants very good luck in the proceedings of the fest. I pray that the fest becomes a

grand success. My blessings are always there with the students and all the faculty members.

Prof. Ramadevi Nimmanapalli

Professor In-Charge

Rajiv Gandhi South Campus,





DEAN AND HEAD’S DESK

Agribusiness is an emerging trend globally. This has to do with two

very important developments, first there is an increased need of

exports in agriculture and second people pay more attention to what

they buy and what they eat. Agriculture contributes a major portion

in providing employment to the nation’s population and so it has to

be taken care of in the best possible way to emerge as a strong

agrarian economy. Krishi Sangram 2.0 is a management fest and a

mega event which provides a platform to the students from all the

parts of the country to exhibit their managerial talent by participating

in various state of art competitions crafted to showcase their skills, share their thoughts, take

part in various sort of competitions and enjoy to the fullest and at the same time win a lot of

prizes.

I wish everyone very good luck and pray that the event will be a grand success.

Prof. P.S. Tripathi

Dean and Head






COURSE CO-ORDINATOR’S DESK

Institute of Management Studies is an apex Premier Institute

nurturing management students for 50 years. The institute plays an

important role in training and development of agriculture and growth

in the country’s cooperative sector. Through management

education, research and training, this institute shapes the future of

100s of Agribusiness managers and Agri-preneurs.

KrishiSangram is a management fest which will give wide platform

for highlighting and identifying talent of students across India and to

show their academic and cultural prowess by participating in various events of competition

viz., Business Plan, Business Quiz, Photography events, Case Study, Debate, etc.

The Participants of Krishi Sangram get inspired by the performance of best talent drawn from

higher educational institutes and cherish the innovative and nodal experience through

exchange of ideas in across cultural setup.

I wish all the participants including IMS BHU students all the best in the Krishi Sangram 2.0.

I extend hearty welcome to all participants of this management fest.

Prof. Ashish Bajpai

Course Co-ordinator

MBA (Agribusiness)






ANECDOTE

(Case Study)

EVENTS SLOT 1 SLOT 2

THE MINDLOFT

(Business Quiz)

FREELANCIA

(Business Plan)

CUNNING

LINGUISTICS

(Debate)

PATH NATYA (Nukkad Natak)

AD -MANIAC

(On Spot Advertisement)




General Rules

Participants are requested to do online registration through given registration link by 20 th

Feb, 2019 till 5.00 P.M [On the spot registration is also available for Ad Maniac and Mind

Loft].

Undergraduate or postgraduate students of any college are eligible to participate.

Students can participate in maximum two events of either slot (Slot 1 or Slot 2).

Registration Fees is Rs.100 for one event and Rs. 150 for two events which is non-

refundable.

Only the team leader needs to register through the below link.

Teams will have to strictly adhere to the reporting time for the events (28th Feb, 2019 at

10:00 a.m.).

Every participant must bring his/her college ID card, failure to which may lead to

disqualification of the participant/s from the event.

Participants are not allowed to seek help/ communicate from anyone other than their

own team.

Participants are expected to maintain the decorum in the premises.

In case of any disputes the decision of Team Krishi-Sangram and Judges will be final

and binding.

Memento and merit certificate will be entitled to 1st, 2nd and 3rd rank holders of

each event.

Cash prize is entitled to 1st (Rs. 2000) and 2nd (Rs. 1000) rank holders in each

event.

Apart from this, all the participants will get participation certificate.

Accommodation will be provided to outstation participants on 27th and 28th Feb, 2019.

Transportation facilities will be provided from Varanasi on 28th Feb, 2019. (Bus will leave

from ‘Singh Dwar, BHU’ at 7:30 a.m. and will return from RGSC, BHU to ‘Singh Dwar’ at

5:00 p.m.)

Registration Link: Registration Form for Krishi Sangram 2.0


https://goo.gl/forms/iwrXzENWIY7Y8t1O2



THE MINDLOFT (Business Quiz)

“If you think you know it all, it’s time we play a game.”

So here is a challenge to all the budding Einstein’s to come and test their knowledge of business world.

It is a ragbag of currents affairs, static general knowledge, logo, taglines, advertisements and

audio-visual clips. Come, play and be part of this brain storming business quiz.

Event Rules

Online Round:

There will be an online round on Dare2Compete. Registration link for the same will be open from 10th Feb, 2019 at 10:00 a.m. to 20th Feb, 2019 till 23:59 p.m. This will not be qualifying round.

On Campus Round:

Preliminary Round- Brain Teaser

1. Only team entries are eligible. 2. A team shall consist of two members. 3. The participants shall not be allowed to use mobile or other electronic gadgets. 4. Each team will be given a set of question paper containing 20 multiple choice questions. 5. 2 marks will be awarded for each correct answer and 0.5 marks will be deducted for

each incorrect answer. 6. Time limit- 10 minutes. 7. Only 10 teams will be selected for final round.

Mains:

Final round will comprise of 3 stages, details of which will be conveyed to the qualified team at the time of event.

Contact Person: Sarbani (8777594779)

Shikhar (6307177931)




FREELANCIA (Business Plan)

“An idea that’s bored is worthless until sold.” Event Rules

A team shall consist of two members.

Prelims:

Teams are required to send an abstract of their idea comprising of Name of the Company,

Punch Line, SWOT Analysis, STP Model, Revenue Model and CSR Approaches (in not

more than 750 words) on [email protected] in WORD/PDF format.

Mains:

Teams are required to bring a power-point presentation of around 7 slides excluding the

“Thank you slide”, covering the following details:-

Slide 1- Name of the company, Punch-line, Domain Name (if available), Logo.

Slide 2- The idea and how it is different.

Slide 3-The problem that you are trying to solve.

Slide 4- SWOT Analysis.

Slide 5- Segmentation, Targeting and Positioning Strategies.

Slide 6- Revenue model.

Slide 7- Your CSR approaches.

Contact Person: Jyoti rai (7376359859)

Asmita Singh (7233029668)


mailto:[email protected]



CUNNING LINGUISTICS (Debate)

“Calm, open debate and logical thought drive strength to its maximum

effectiveness.”

Debate the way it has never been done before. Here experts voice their opinion on a topic and then give your own arguments rebuttals. Engage in a mind boggling discussion of

intellectual and eloquent speakers and see if you can emerge as the best among such talent.

Topic: PM’s vision to make India a manufacturing hub: Dream or Practical possibility?

Event Rules

This is an individual event.

Debate will be in English only.

Participants should prepare the abstract on above (not more than 500 words) and are

required to send it till 20th Feb, 2019 latest by 8 p.m. IST on [email protected].

Shortlisted participants will be informed through mail or telephonic call and will be given a

final topic.

Selected participants will have to be present in our campus for the final round.

Contact Person: Richa Rajput (7460922439)

Vanshika Singh (9999738014)


mailto:[email protected]



ANECDOTE (Case Study)

“Enchantment lies in everything, for an observant.”

Being the future industry, leaders and budding marketers we feel its our responsibility to take

things to a new level and be a pioneer in what helps us to understand the customer. MBA-

Agribusiness is now knocking your door with just the right opportunity to put yourself against

the best minds in the country and show off your ingenuity and on the feet thinking.

Event Rules

Team member should be 2 in number from same college.

Slides should not exceed 12 in number.

10 minutes of time slot will be provided to each team.

Multiple teams from same college are allowed to participate.

One person cannot be part of more than one team.

The decision of judges shall be final and binding. No further queries in this regard will

be entertained.

Round 1- Online Round

All the registered teams will receive a google form comprising of the case which has to

be submitted to us within specified time limit.

Round 2 – On Campus Round

Shortlisted teams from round one shall be invited to solve case study live on campus.

Contact Person: Anurag Singh (8707411573)

Prachisha Tripathi (9984249300)




AD- MANIAC (On the Spot Advertisement)

“Madness meets Creativity.”

Ad Maniac show provides you platform to showcase your creativity by designing some good

ads and radio jingles.

Bring out the creativity inside you and make an outstanding advertisement of your own.

Event Rules

1. Decision of Judges will be final.

2. It is a team event, number of participants per team should be 2-5.

3. There will be 2 rounds .

Round 1:

You have to prepare an advertisement beforehand; it can be on any topic/ product.

Time limit for performing the advertisement is 5 minutes.

Round 2:

Topics will be provided on the spot.

7 minutes preparation time will be given to each team.

Time limit of the advertisement is 1-3 minutes.

Participants shall be judged on the basis of content, adherence to the topic, on stage

presentation, coordination, originality, execution of advertisement, taglines and

overall appeal of the advertisement.

Caution should be taken to refrain from displaying obscenity, violence, prejudice,

deformation etc in the advertisement.

Violation of rules may lead to disqualification from the event.

Contact Person: Kajal singh (7018289701)

Tayyaba Javed (7054472051)




PATH-NATYA (Nukkad Natak)

“Theatre is life. The rest is just set dressing.”

Event Rules

Decision of judges will be final.

Play can be either in Hindi or in English.

Time limit is 8-12 minutes. Teams will be disqualified if they exceed the time limit.

Team size should be of 5-10 members.

Usage of abusive language is strictly prohibited and should not hurt the sentiments of any religion, caste or creed which may lead to disqualification.

Use of any sort of hazardous elements/ props is strictly prohibited.

All team members should be certified student from same University/ Institute.

Every team must bring their own props and will be responsible for the same.

No specific topic / theme for the first round.

Teams are required to WhatsApp their videos on or before 18th Feb, 2019 at 9471255652 (Neha Kumari).

Qualified teams will be invited to perform on campus.

Team will be qualified for the next round on the basis of-

1. Video quality

2. Content/ Message

3. Prop usage

4. Dialogue delivery

5. Clarity

Contact Person: Neha Kumari (9471255652)

Charulata Upadhyay (9129509428)




||GLIMPSES OF KRISHI SANGRAM 2K18....||


event brochure · krishi sangram 2.0, a management fest, gives a wide platform for highlighting and...

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