2016 | Issue 1 of 2 | checking in | 1

Regina Hotel Association

EVENTof

EVENTSSearching for Regina’s next big event

PLUS! 2016 Community Investments, Introducing the new Residence Inn and more!

The New RoyalConventions Regina reveals a new look

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INN & SUITESINN & SUITESHOMEHOMEREGINA AIRPORTREGINA AIRPORT

Meet Our Team The Regina Hotel Association

Lara GuzikManager, Event

Business Development

Mira TrebilcockAdministrative Assistant

Erin StankewichManager, Community

Investments

Chelsea GallowayManager, Convention

Business Development

2016 | Issue 1 of 2 | checking in | 3

™

We are often asked what does the Regina Hotel Association

do? We invest in community initiatives that will help our

21 hotel members sell over 1 million guest rooms every

year. Having the opportunity to represent and learn from

prestigious brands such as the Hilton, Marriott and Best

Western, the RHA champions creative and result-based

marketing initiatives that will differentiate Regina from other

cities. This will generate ancillary business for our members,

and ultimately have a positive impact on the community we

do business in.

The Conventions Regina team is a prime example of fostering

creativity to deliver thousands of room nights for our hotel

sector. Their fresh promotional campaign will uniquely

differentiate the Queen City from other cities across Canada.

In this issue of Checking In, we are pleased to introduce

their New Royal campaign and the amazing people behind it.

In 2016, we are excited to sponsor over 60 events/

conventions being hosted in Regina including: the World

Broomball Championships, Ukrainian Canadian Congress

and International Square Dancing Jubilee. Most recently,

four local event owners also helped us launch ‘The Event of

Events”, an exciting new competition that will turn a dream

event idea for Regina into a reality.

We hope you like our new look and invite you to Check Out

some of exciting things we are working on this year.

105-1919 Rose St. | Regina, SK | S4P 3P1 | (306) 546-4272 | stayinregina.com | @stayinregina

DOWNTOWN

Tracy FahlmanChief Executive Officer

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The Regina Hotel Association (RHA) is welcoming individuals

or organizations to enter a new competition for a chance to

win $20,000 to help turn their dream event idea into a reality.

The Event of Events Competition opened on January 18, 2016 in search of ideas for the next big event, festival or conference for Regina, Saskatchewan. Anyone with the passion and drive to create a new event, or who wants to transform their existing event into a bigger, annual marquee event in Regina are encouraged to enter.

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We truly believe that Regina’s next big event idea already exists in our community, and we want to help make it happen

“We truly believe that Regina’s next big event idea already exists

in our community, and we want to help make it happen,” said

Ryan Urzada, RHA Board Director and Host of the Competition.

Entries that meet initial criteria will become contestants in the

competition. Set to be a filmed as a series of webisodes, contes-

tants will pitch their event idea to a panel of judges and receive

expert advise from some of our city’s leading event champions.

“For people just getting started, the mentorship, wisdom and

exposure offered in this competition is invaluable,” says Marty

Seymour, CEO of Canadian Western Agribition.

“Pulling off a large event is a substantial undertaking and the

engaging format offered through this contest provides contestants

with the opportunity to connect with like-minded individuals and

receive advice from experts.”

Seymour will be sitting on the panel of judges, who are all local

event champions that will help decide the competition winner.

The panel also includes event founders; Chelsea Petterson,

co-founder of Saskatchewan Fashion Week, Todd Ripplinger,

co-founder of the Regina Subaru AAA Hockey Classic and Awela-

na Akeriwe, founder of Regina AfroFest.

Turning a dream event idea into reality

Visit eventofevents.ca for competition details and guidelines. The entry deadline is February 26, 2016.

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#T heNewRoyal

REGINA (Re-j-I-nah) The Latin word for Queen. A Canadian city

named in honour of Queen Victoria. A community that treats its

visitors like royalty.

In 2007, three local business leaders with a vested interest in

convention business formed a marketing team called Conventions

Regina (CR). They put their plans in place and invited the Regina

Hotel Association (RHA) to become a partner. We accepted.

Today, CR’s 17 members privately fund and dedicate in-kind

resources to champion the Queen City as the best city in Canada to

host national conventions, meetings and tradeshows.

The teams’ diversity, collaboration and passion for our community

is the foundation of its creative and trend-setting marketing

campaigns. So, how did we come up with The New Royal

campaign? “Creating a new promotional campaign from scratch is

difficult and takes years to develop, refine and brand.

We stepped back and took an extensive look at what was already

happening in our community,” states Claire Belanger-Parker,

a founding member of CR and President of CNT Management

Group.

“We found a re-occurring “royal” theme throughout our

community,” said Mark Kowalyk, Managing Partner of ProAV,

“we embraced it and built our campaign from there.”

Organizations that inspired The New Royal included majestic

events such as the University of Regina Alumni CROWNING

Achievement Awards and the QUEEN CITY Marathon; our regal

attractions including The ROYAL Canadian Mounted Police

Heritage Centre, the ROYAL Saskatchewan Museum, Government

House, and the Legislative Building; enchanting pieces from our

local designers including Hillberg & Berk brooch for Her Majesty

Queen Elizabeth II, fascinators by C’est Denine Designs and the

list goes on and on.

Conventions Regina has a fresh new look to promote our city’s royal assets.

Photos: From left to right: Leasa Gibbons, Regina Downtown Business Improvement District; Mounir Bouchaibi, Best Western Seven Oaks; Melynda Loder, The Hotel Saskatchewan; Claire Belanger-Parker, CNT Management Group Inc.; Amanda Johnson, Tourism Regina; Brent Kloeble, Events Edge Entertainment & Speakers Bureau; Kari Dean, Regina Airport Authority; Judith Veresuk, Regina Downtown Business Improvement District; Rick Fraser, DoubleTree by Hilton.

2016 | Issue 1 of 2 | checking in | 7

The inspiration further came from the perception visitors have

of our local residents, “it’s the simplest things like saying hello

or greeting a stranger as you pass on the sidewalk that creates a

personal, welcoming atmosphere for delegates, something you

don’t find in other cities”, explains Chelsea Galloway, Manager

of Convention Business Development for the RHA. “When a

convention is in town, our community comes together to roll out

the red carpet and personally welcome our visitors”.

The New Royal campaign was recently unveiled in Ottawa at

the Canadian Society of Association Executives ‘Tête-á-Tête’

tradeshow and received positive attention from the meeting

industry for its fresh and unique take on destination marketing.

The CR team travels 15 weeks a year to promote Regina to meeting

planners across Canada.

CR assists hundreds of local champions to bring conventions to

the Queen City.

“A complimentary service we provide is assisting local

organizations to bid and acquire national

conventions to Regina,” states Brent Kloeble,

a founding member of CR and President,

Events Edge Entertainment and Speakers

Bureau.

The Regina & District Chamber

of Commerce, BOMA Regina and

the Ukrainian Canadian Congress

Saskatchewan Provincial Council are

three local champions that will roll

out the red carpet for their national

conferences and over 1,000 delegates

this fall.

Follow our team on twitter

@conventionsyqr

Photos: Top row, left to right: Nicole Ward, Ramada Plaza Regina; Bim Pandya, Conexus Arts Centre; Tracy Fahlman, Regina Hotel Association; Jacqui McAfee, Executive Royal Hotel Regina. Bottom row, left to right: Lori Adams, Evraz Place; Brad Zakreski, EcoParty Adventures; Marsha Martin, Martin Charlton Communications; Mark Kowalyk, ProAv. Bottom page: Chelsea Galloway, Regina Hotel Association. Missing: Kirk Morrison, Tourism Regina; Delta Regina Hotel.

Visit conventionsregina.com and let us help you bring a conference to Regina.

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Community InvestmentsThe RHA is pleased to welcome Erin Stankewich, our new Manager of Community Investments.

From investments in local event start-ups such as Winterupption, to sponsoring the continuous growth of our city’s hockey tournaments, the RHA is a proud sponsor of over 60 events in 2016 that support economic growth and enhance experiences within our community.

January 21-23

January 22-24

January 28-31

Jan 31 - Feb 2

February 5-7

February 12-14

February 15-20

February 19-21

February 26-28

February 27-28

March 7-10

March 12

March 19-20

April 2-3

April 2-3

April 2-3

April 4-10

April 14-17

April 21- 22

May 12-14

May 21-22

May 21-23

May 26-29 & June 2-5

May 30 - June 4

June 2-4

June 9-12

June 15-17

Winterruption (Regina Folk Festival)

Atom Tier I - George Watson Hockey Tournament

Regina Pats Pee Wee AA Classic Hockey Tournament

SUMA 111th Annual Convention

Stay In Regina Pee Wee A Hockey Tournament

Days Inn Novice Classic AA Hockey Tournament

National Powerlifting Championships

Midget Tier 2 - Regina Prairie Cup Hockey Tournament

Atom Tier II Hockey Tournament

Subway SASK Cup Women’s Volleyball

SARM Annual Convention

U of R Cheerleading Championships

Subway SASK Cup Women’s Volleyball

Subway SASK Cup Women’s Volleyball

FNUniv Spring Celebration Pow-Wow

Regina Outdoor Sport Show

Canadian Wheelchair Curling Championships

Keystone Cup (Junior B Hockey)

Skills Canada SK Provincial Skills Competition

Saskatchewan Fashion Week

SK Highland Games & Celtic Festival

15U West Volleyball Canada Championships

Regina Subaru Classic (Regina Spring AAA Hockey Classic)

Canadian Open 5-Pin Bowling Championships

SK Association of Architects Conference

Water Polo Canada AGM

Canada’s Farm Progress Show

2016 Events ‘Checking In’ to Regina

Construction of the new

150,000 sq.ft. building

s scheduled to open in is now underway and it is scheduled to open in

November 2017

2016 | Issue 1 of 2 | checking in | 9

+76,000 room nights forour member hotels

For more events and hotel news, visit stayinregina.com

June 20-26

July 8-9

July 10-15

July 14-17

July 23-24

July 28-30

August 18-22

September 10-11

September 17-19

September 20-22

September 24

Sept 30 - Oct 2

Sept 30 - Oct 2

October 6-9

Queen City Pride Festival

Regina Afrofest

Canadian Symposium on Theoretical and Computational Chemistry

Craven Country Jamboree

Canadian Masters Championships (Rowing)

International Square Dance Jubilee

Baseball Canada 21U Men Championships

Queen City Marathon

Canadian Chamber of Commerce AGM and Convention

BOMA Canada’s National Conference & Exhibition (BOMEX)

Mudd, Sweat & Tears (obstacle course event)

SK Sports Hall of Fame 50th Anniversary

Sask Skate / Skate Open Competition

Ukrainian Canadian Congress Triennial Conference

October 13-16

October 26-29

Oct 29 - Nov 1

October 2016

November 1-5

November 3-5

November 5

November 9-13

November 21-26

December 2-4

December 9-11

BreakOut West Conference, Festival & the Western Canadian Music Awards

Communities in Bloom National Parks & Ground Symposium & SPRC

Graham Tuer Bantam AA Hockey Challenge

Canadian Ag - Plastic Conference and Tradeshow

World Broomball ChampionshipsOrganic Connections Conference and Tradeshow

Support Our Troops Gala

National Women’s U18 Hockey ChampionshipsCanadian Western Agribition

Female Hockey Challenge

Bantam A Hockey Tournament

$3 millionRHA Investment

International Trade Centre (ITC)Opening in 2017

Construction of the new

150,000 sq.ft. building

s scheduled to open in is now underway and it is scheduled to open in

November 2017

“Our organization’s mandate is to strengthen Regina

to be the best city in Canada to host national and

international events and conventions.

We believe the ITC will attract new event business to the city, ultimately benefiting

all our business partners”

- Cari Lemieux, Chair of the RHA Board of Directors.

+

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A new hotel can be spotted from Lewvan Drive - the Residence Inn

Marriott. The hotel is the RHA’s newest member, and will soon

offer 147 spacious guest suites, each equipped with a full kitchen

and living area.

The Residence Inn is specifically designed to meet the needs of

long-stay guests and has been designed similar to the layout of a

small residential condo.

The hotel offers many amenities such as complimentary hot

breakfast daily and public outdoor space with barbeque’s and a

fire pit. The hotel also features a swimming pool, waterslide and

hot-tub, as well as, a 24-hour fitness centre.

The Residence Inn Marriott is scheduled to open in March 2016.

Residence InnMarriott

Introducing RHA’s newest member hotel opening March 2016.

2016 | Issue 1 of 2 | checking in | 11

Hotel Chart

Best Western Plus Eastgate Inn & Suites 1-306-352-7587 100 2 W E

DoubleTree by Hilton 1-800-667-8162 235 11 D

Country Inn & Suites by Carlson 1-306-789-9117 76 1 E

Home Inn & Suites - Regina Airport 306-546-4663 98 1 W SA

Best Western Seven Oaks 1-800-667-8063 157 6 N

Executive Royal Hotel Regina 1-800-853-1181 105 5 SA

Days Inn - East 1-306-522-3297 127 W E

HomeSuites by d3h 1-877-522-4434

60 E

Travelodge Hotel & Conference Centre 1-306-586-3443 200 15 W

SA

Chateau Regina Hotel & Suites 1-866-937-1131 150 3 E

Days Inn - Regina Airport West 1-306-584-3297 99 2 W SA

Quality Hotel 1-888-569-1717 126 4 S D

Wingate by Wyndham 1-306-584-7400 118 2 D

Comfort Inn 1-306-789-5522 98 E

Holiday Inn Express Hotel & Suites1-800-667-9922 78 2 D

Sandman Hotel, Suites & Spa1-306-757-244 132 3 W E

Delta Regina Hotel 1-800-209-3555 274 21 W D

The Hotel Saskatchewan1-306-522-7691 224 14 SW D

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D - Downtown | SA - South/Airport | E - East | N - North | W - Whirlpool | S - Sauna

Ramada Plaza Regina1-800-667-6500 222 14 SW D

Super 81-800-800-8000 108 E

W

2

147 2Residence Inn Marriott 1-639-739-3010

SA

W

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Always Accommodating.