N F CN F Cat the Intersection of Hip and Disruptive

Event Farm puts

A Presentation By:EventTechBrief.com

Near Field Communication

N. F. C.

NFC allows attendees to

check-in, make purchases,

exchange contact

information, vote, and

perform a variety of other

tasks with the tap of an

NFC-enabled Smartphone

or a badge.

However, event-

technology firm Event

Farm uses NFC as an

experience catalyst. On

one evening in May, it

was the center of

attention...

Selected them from

a list on a

check-in app

Washington, DC’s Carnegie Library2.0: The New Media Party

1

HELLOMY NAME IS

2HELLO

MY NAME IS

3Picked up a blank

credential

And transferred their

personal information

from the tablet to the

credential

When guests arrived, they provided their names to anattendant who...

The process, whichlasted less than aminute, transformedthe credential into akey that unlocked aseries of digitalexperiences offeredthroughout theevening.

BOTS

In one room, a matching set of five

Blabdroids charmed visitors with a series of

questions. Prompted by a hover of the

NFC-activated credential over its head, the

bot asked guests about love, art, death, and

risk, among other topics, while recording

videos of their responses.

SWAGITAL

A digital gift wall—five Android tablets embedded side-by-side in eye-level

portals—invited guests to hover their credentials over the screen to receive a

gift. Each tablet identified the guest and emailed him a message from one of

five sponsors.

SWAGITAL

“Android is used because Google has

built NFC into the platform... We are

trying to make this accessible to

corporate event planners by using

off-the-shelf hardware that is easy for

event planners to operate."

- Ryan Costello, CEO (Event Farm)

TUNES

In the music room complete with a

dance floor and stage, content

globes—semi-round, white spheres

with Android tablets facing out on

one side—hung from a ceiling

truss. Again, guests were asked to

hover their credentials over the

screen to receive MP3 files of

songs played by the band over the

course of the night.

PICSThe step-and-repeat photo session, a

mainstay at many events, also had an NFC

element. After posing in front of a backdrop,

guests had fifteen seconds to hover their

credentials over a reader in order to receive

a copy of the photo via email.

“We wanted to be a little disruptive with

media and new media,” Costello explains.

The concept of a “continuous digital

experience” enabled by NFC technology is

one that Event Farm is keen to experiment

with. “We’re taking a lot of risk here. We’re

doing things that have never been done."

EventTECHBrief

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Event Images Courtesy of Traci Browne