Event GuideMarch 12-15, 2018Walt Disney World Swan & Dolphin ResortOrlando, Florida

CONFERENCE 2018

SIMPLIFY • COLL ABOR ATE • INNOVATE

PartnerNetwork Conference welcomes you to Florida! This event offers you the opportunity to engage with more than 800 industry peers, thought leaders and Rockwell Automation executives. Make sure to take the opportunity to strengthen relationships, focus on collaboration and drive competitive differentiation through our partnerships!

On-Site Information

Agenda

Conference Area Map

Breakout Session Schedule and Descriptions

Code of Conduct

PARTNERNETWORK EXECUTIVE COMMITTEE

John McDermott Senior Vice President, Global Sales and Marketing

Tom O’Reilly Vice President, Global Business Development

Ninveh Neuman Vice President, Global Commercial Marketing

Rod Michael Director, Global Market Access

John Lewis Director, Business Partnering

Brandon Day Director, North America Marketing

ROCKWELL AUTOMATION EXECUTIVES

Blake Moret Chairman and Chief Executive Officer

Frank Kulaszewicz Senior Vice President, Architecture & Software

Ted Crandall Senior Vice President, Control Products & Solutions

Tessa Myers Vice President, North American Sales, Services & Solutions

Alejandro Capparelli President, Latin America Region

TABLE OF CONTENTS

CONFERENCE 2018

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10-13

14-15

WELCOME

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GUEST SPEAKERS

CHRIS LAYDEN VICE PRESIDENT, MANPOWERGROUP

Conference Wrap-up:Wednesday, March 14, 2018 | 2:45 - 3:45 p.m.

Chris Layden is Vice President of ManpowerGroup (NYSE:MAN), the leading global workforce solutions company. He is often featured in local and national publications providing commentary on the employment trends and talent shortages that impact hiring.

Layden joined ManpowerGroup in 2004 and previously worked in various operations, sales and market leadership roles within Experis, a $3 billion division of ManpowerGroup and the global leader in professional resourcing and project based solutions specializing in IT, Finance & Engineering. In his time with Experis, Layden served as Managing Director of Experis’ IT and Engineering businesses in North America.

Layden was the former Vice Chairman of the Southeastern Wisconsin Regional Transit Authority and continues to serve on various civic and not-for-profit boards including the Milwaukee Public Library, Milwaukee Symphony Orchestra, and the Milwaukee Academy of Science. In addition, Layden serves on the Workforce Advisory Council for the Digital Manufacturing & Design Innovation Institute based in Chicago, Illinois.

Layden is a graduate of Boston College and the University of Oxford, where he graduated magna cum laude with an Honors degree in Perspectives and Philosophy. Layden is also an Eagle Scout and serves as a Trustee and National delegate for the Three Harbors Council Boy Scouts of America.

MARK BLYTH POLITICAL ECONOMIST & AUTHOR; PROFESSOR, BROWN UNIVERSITY

Global Economic OutlookTuesday, March 13, 2018 | 1:00 – 1:45 p.m.

Acclaimed for his stunning early predictions of Donald Trump’s victory and Brexit and for identifying the phenomenon that he named “Global Trumpism,” Brown University professor Mark Blyth energizes audiences with his sharp Scottish candor and no-nonsense insights into the interconnected impacts of global politics, economics and markets. Blending essential knowledge with invaluable insights, Mark Blyth challenges conventional thinking and deeply informs economic, political, and technological forecasts. All with a thinking-person’s wit and insightful humor that make incredibly complex and difficult topics accessible, understandable, and refreshingly entertaining.

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HOURS

ON-SITE INFORMATION

For more information about PartnerNetwork, visit

rockwellautomation.com/partners

REGISTRATIONThe PartnerNetwork Conference registration desk is located in the Northern Foyer on the 5th floor of the Walt Disney World Swan & Dolphin Resort in the conference space.

Sunday, March 11: 3:00 - 6:00 p.m.

Monday, March 12: 7:00 a.m. – 8:30 p.m.

Tuesday, March 13: 7:00 a.m. – 6:00 p.m.

Wednesday, March 14: 7:00 a.m. – 3:00 p.m.

EVENTMonday, March 12: 12:00 – 10:00 p.m.

Tuesday, March 13: 7:00 a.m. – 10:00 p.m.

Wednesday, March 14: 7:00 a.m. – 4:00 p.m.

Thursday, March 15: 6:45 a.m. – 2:45 p.m. Golf (optional)

DRESS CODEConference attire is business casual. Evening events are business or resort casual attire. We will use outdoor venue space when possible, including sandy areas; so, please bring layers and appropriate footwear to ensure your comfort during the conference.

EMERGENCY/MEDICAL/SECURITYIn case of an emergency situation while at Walt Disney World Swan & Dolphin Resort, dial “22” from any house phone located throughout the public spaces to get connected to the emergency line, which is operated 24/7.

If the emergency calls for medical assistance, a CPR/AED/First Aid trained member of the Security Services team will be alerted and respond with a medical bag to assist.

GOLFThe PartnerNetwork™ Conference golf event is on Thursday, March 15 at Disney’s Magnolia Golf Course with breakfast beginning at 7:00 a.m. and a shotgun start at approximately 8:00 a.m. Transportation to and from Walt Disney World Swan & Dolphin Resort will be provided for all golfers. Shuttles will depart from the convention center front drive (just right of the main drive) of Walt Disney World Swan & Dolphin Resort beginning at 6:45 a.m. Lunch will be provided to all golfers.

For more course information, please use the following link: golfwdw.com/courses/disneys-magnolia-golf-course

To make changes to your golf registration while on-site, please visit the PartnerNetwork Conference registration desk.

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INFORMATION BOOTH/ MOBILE APP HELP DESKIf you have questions during the event or need assistance with the event mobile app, please go to the Registration/Information Desk located in the Northern Foyer on the 5th floor of the conference space.

INTERNET ACCESSComplimentary wireless internet is available throughout the conference space and common areas for the event. Conference space network information is:

• Network SSID: PNC2018

• Password: Rockwell

Please refer to guest room login instructions for network access as this will vary from the conference space. Guest room internet is also no charge for PartnerNetwork Conference attendees.

NETWORKINGEnjoy light appetizers and drinks at these two networking opportunities, taking place in the Southern Hemisphere Ballroom.

Distributor Partners: Monday, March 12; 5:45 - 7:30 p.m.

Solution Partners: Tuesday, March 13; 5:30 - 7:00 p.m.

POST-EVENT MATERIALSYou can download available presentations from the PartnerNetwork Conference following the event on the mobile app or by using the desktop portal, available at: rockwell.certain.com/mobile/6860

SESSION AND EVENT SURVEYSYour feedback is welcome and encouraged! Please take the time to evaluate the event and the individual sessions you attend by completing the surveys in the event’s mobile app – simply download the Rockwell Automation Events App from your app store.

DOWNLOAD the new Rockwell Automation Events App to get the most out of the PartnerNetwork Conference!

• Add sessions to yourpersonal agenda

• Search the session scheduleby day, time or track

• Network with other attendees

• Share your experience onthe Live Networking Feedand in surveys

• View the event map and easilynavigate to your session rooms

• Stay up-to-date on event news

Download the new mobile app

EVENTS

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Time Agenda Item Location7:00 - 7:50 a.m. Breakfast Southern Hemisphere Ballroom

8:00 - 8:55 a.m.

Executive General Session:“Go-to-Market Update”• John McDermott, Senior Vice President, Global Sales & Marketing• Tessa Myers, Vice President, North America Sales, Services & Solutions• Ninveh Neuman, Vice President, Global Commercial Marketing

Northern Hemisphere Ballroom

9:05 - 9:50 a.m. Breakout Session #1 Various breakout rooms

10:00 - 10:45 a.m. Breakout Session #2 Various breakout rooms

11:00 - 11:45 a.m. Breakout Session #3 Various breakout rooms

12:00 - 1:00 p.m. Lunch Southern Hemisphere Ballroom

1:00 - 1:45 p.m.

Executive General Session:“Global Economic Outlook”• Tom O’Reilly, Vice President, Global Business Development• Guest Speaker: Mark Blyth, Political Economist & Author; Professor, Brown University

Northern Hemisphere Ballroom

2:00 - 2:45 p.m. Breakout Session #4 Various breakout rooms

3:00 - 3:45 p.m. Breakout Session #5 Various breakout rooms

4:00 - 5:15 p.m. Industry Breakout Session #1 Various breakout rooms

4:00 - 5:15 p.m. North America Distributor Session: Modern Marketing Best Practices Panel Americas Seminar Room

5:30 - 7:00 p.m. Networking Session: Rockwell Automation Solution Partners Southern Hemisphere Ballroom

7:00 - 10:00 p.m. Social Reception and Dinner Pool Deck

MONDAY, MARCH 12

TUESDAY, MARCH 13

Time Agenda Item Location12:00 – 1:00 p.m. Welcome Lunch Southern Hemisphere Ballroom

1:00 – 4:00 p.m.

Partner Program Sessions:• Encompass and Strategic Alliance Partner Program• Solution Partner Program(Please note, there will not be a Distributor Program session)

Southern Hemisphere IV-VNorthern Hemisphere A4

4:00 – 5:30 p.m.

Welcome/Event Kick-off and Executive General Session:“Rockwell Automation Business Growth and The Connected Enterprise”• Blake Moret, Chairman and Chief Executive Officer• Frank Kulaszewicz, Senior Vice President, Architecture & Software• Ted Crandall, Senior Vice President, Control Products & Solutions• Tom O’Reilly, Vice President, Global Business Development

Northern Hemisphere Ballroom

5:45 – 7:30 p.m. Networking Session: Rockwell Automation Distributor Partners Southern Hemisphere Ballroom

7:30 – 10:00 p.m. Social Reception and Dinner Pool Deck

AGENDA

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Time Agenda Item Location

6:45 - 7:30 a.m. Transportation to Disney's Magnolia Golf CourseHotel Convention Center Entrance to Disney's Magnolia Golf Course

6:45 - 7:45 a.m. Breakfast (Golfers Only) Disney's Magnolia Golf Course

8:00 a.m. - 1:30 p.m. Golf Event (Scramble) Disney's Magnolia Golf Course

1:30 - 2:30 p.m. Lunch (Golfers Only) Disney's Magnolia Golf Course

1:45 - 2:45 p.m. Transportation to Walt Disney World Swan and Dolphin Resort Disney's Magnolia Golf Course to Event Hotel

WEDNESDAY, MARCH 14

THURSDAY, MARCH 15

Time Agenda Item Location6:45 - 8:45 a.m. Get Connected Women’s Empowerment Breakfast Northern Hemisphere E3-4

7:00 - 8:45 a.m. Breakfast Southern Hemisphere Ballroom

9:00 - 10:15 a.m. Industry Breakout Session #2 Various breakout rooms

10:30 - 11:45 a.m. Industry Breakout Session #3 Various breakout rooms

12:00 - 1:00 p.m. Lunch Southern Hemisphere Ballroom

1:00 - 2:30 p.m.

Partner Program Session Wrap-up:• Distributor Parners• Encompass and Strategic Alliance Partners• Solution Partners

Northern Hemisphere E3-4Southern Hemisphere IV-VNorthern Hemisphere A4

2:45 - 3:45 p.m.Conference Wrap-up:Guest Speaker: Chris Layden, Vice President, ManpowerGroup

Northern Hemisphere Ballroom

3:45 - 4:00 p.m.Call to Action• Tessa Myers, Vice President, North American Sales, Services & Solutions • Alejandro Capparelli, President, Latin America Region

Northern Hemisphere Ballroom

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CONFERENCE AREA MAPWALT DISNEY WORLD DOLPHIN BALLROOM FIFTH LEVEL

Breakout, Industry and Partner Program Sessions Americas Seminar Room Australia 3 Northern Hemisphere A1 Northern Hemisphere A2 Northern Hemisphere A3 Northern Hemisphere A4 Northern Hemisphere E1 Northern Hemisphere E2 Northern Hemisphere E3 Northern Hemisphere E4 Oceanic 1 Oceanic 3 Oceanic 5 Oceanic 7 Southern Hemisphere IV Southern Hemisphere V

Elevators

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Registration Breakouts General Sessions Meals

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Americas Seminar

Room

BALLROOM LEVEL

Executive General Sessions Northern Hemisphere Ballroom

Meals and Networking Sessions Southern Hemisphere Ballroom

Registration and Information Desk

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Northern Hemisphere

Americas

Seminar Room

Southern Foyer

Northern FoyerA-4

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BallroomsFifth Level

Meeting RoomsLobby/Third Level

Walt Disney World Dolphin Resort

Main Entrance

WALT DISNEY WORLD DOLPHIN LOBBY THIRD LEVELLOBBY LEVEL

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1268 4 357

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68 4 357

LOBBY

CONVENTIONFOYER

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Breakouts

Upper Level ofConvention Halls

Oceanic

Europe

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BREAKOUT SESSION SCHEDULETUESDAY, MARCH 13 Breakout 1

9:00 a.m.Breakout 2 10:00 a.m.

Breakout 3 11:00 a.m.

Breakout 4 2:00 p.m.

Breakout 5 3:00 p.m.

BUSINESS DEVELOPMENT

BD01 What’s New and Emerging in Industrial Connectivity?

X XThis session will promote a dialog on what Rockwell Automation has on our radar for new and emerging technologies and applications for connectivity. Topics such as Industries 4.0, OPC, TSN and others will be discussed. Come prepared to share your perspective and how we can work together to accelerate the technologies and applications into the market. Room: Northern Hemisphere E3

BD02 The Modernization Continuum: Packaged Migrations to Modernization Service Agreements

X XDiscover how the modernization continuum enables The Connected Enterprise. From packaged migrations to modernization service agreements, the modernization continuum allows Rockwell Automation and our partners to help customers realize their desired business outcomes and the benefits of Smart Manufacturing. Room: Northern Hemisphere A2

BD03 Insight into the Market’s Demand for Manufacturing Safety Automation

X XThe most productive manufacturers are also the safest, but represent only about 10% of industry. Market drivers are putting pressure on the other 90% to attain this same performance, and you can help them. Learn to use this insight to loosen the status quo and start the sales cycle for safer, compliant and more productive manufacturing. Learn to segment both the user and OEM markets for effective sales approaches that can create new safety customers. Room: Northern Hemisphere A1

BD04 Securing The Connected Enterprise Partner Panel Discussion

X XThe PartnerNetwork™ program can do a lot to help end users secure their Connected Enterprise. Have you considered how the value of our collective innovation and collaboration differentiates the PartnerNetwork™ program as best-in-class security suppliers? During this panel discussion we will cover industrial security trends and a holistic security perspective on products and technologies from Rockwell Automation, Cisco, Panduit, Microsoft and AT&T. Room: Americas Seminar Room

BD05 What’s New and What’s Next with Rockwell Automation Process Business?

X XDid you know that the process control market presents one of the greatest growth opportunity for you (our partners) and Rockwell Automation? Learn about our strategy to serve the process market including our PlantPAx® DCS System Release 4.5, DCS Modernization, sales tools, market development opportunities and resources that will help you grow rapidly in this important market space. Room: Southern Hemisphere IV

BD06 Customers are Looking to Realize True Business Value from The Connected Enterprise in Their Industries

X XLearn how you can create differentiation by partnering with Rockwell Automation® Solutions Business. Leverage extensive domain knowledge and industry experience for complex sales. This includes packaged solution offerings such as OptiLift™, OptiSIS®, Well Manager, RPC, RAPID Line Integration™ and FactoryTalk® Craft Brew Solution. These solutions enable fast deployment, time to value and reliable and repeatable results. Room: Southern Hemisphere V

BD07 Partnering with Solution Providers in Latin AmericaX XA review of the new Latin American Systems Integrator program for Latin America. Including the benefits for Solution Provider

partners. Room: Americas Seminar Room

BD08 How to Develop a Safety Enabled Sales Organization

X XThe most successful distributors and Rockwell Automation sales regions have these five elements: 1. A credible holistic safety domain expert and commercial leader, 2. Executive customer engagements by sales leadership, 3. Partnerships fostered in the market, 4. Recognized as the safety resource in the market, 5. Inventory management around holistic safety solutions. Learn how Rockwell Automation will support the development each of these attributes allowing you to own this strategic aspect of the automation market. Room: Northern Hemisphere A4

BD09 Creating Value Through Smart Sensing and Smart Safety

X X

Smart sensing and smart safety devices play a critical role in creating smart assets to enable The Connected Enterprise. They provide insight to what is going on in and around the actual asset. A truly smart asset isn’t achievable without this information. In addition, using smart devices results in improved overall equipment effectiveness (OEE), reduced mean time to repair (MTTR) and increased mean time between failures (MTBF). Come to this session to learn how customers can maximize the intelligence of their industrial machines and equipment by using smart devices. Room: Americas Seminar Room

BD10 Modern Techniques for Panel Design Optimization

X XElectrical control panels have historically been costly to design and produce. Modern technologies and tools now provide significant opportunities to reduce assembly labor and design time and make it easy to meet appropriate certifications. Come to hear how Rockwell Automation is supporting these techniques through the use of electronic tools to manage large product data sets in ways that optimize and automate panel layouts and wiring. Room: Northern Hemisphere E4

Breakout sessions are 45 minutes in length10

TUESDAY, MARCH 13 Breakout 1 9:00 a.m.

Breakout 2 10:00 a.m.

Breakout 3 11:00 a.m.

Breakout 4 2:00 p.m.

Breakout 5 3:00 p.m.

BUSINESS DEVELOPMENT

BD11 Working with Operations: Scalable Digital Operations Solutions for The Connected Enterprise

X X

Manufacturing Execution Systems and analytics are the conductor of any Industrial Internet of Things, smart manufacturing strategy. These systems help to maximize the value and quality of production operations. New scalable offerings provide help for our customers to connect people, processes and technology in ways never before possible. Traditional operations management is often an all-in, enterprise-wide solution. Working with your smart manufacturers, learn how our partners fit into Rockwell Automation Information Solutions. By addressing specific manufacturing challenges like health and diagnostics, quality, machine performance or track/trace and genealogy, these modern operations teams are implementing scalable, fit-for-purpose applications, then scaling to full solutions as they realize return on investment (ROI). Room: Northern Hemisphere A2

BD12 Scalable Advanced Analytics for The Industrial Internet of Things

X XIn today’s Industrial Internet of Things (IIoT), your customers need to gain insight quickly from a vast amount of different data sources. Learn how FactoryTalk® Analytics tools speed time to insight by connecting to and modeling processes, then validating, calculating and presenting actionable insights to key stakeholders at all levels of an organization and operation. Explore how contemporary cloud and edge analytics help previously uninformed audiences make sense of The Connected Enterprise, allowing innovative approaches to productivity and new markets. Room: Northern Hemisphere E4

BD13 Stop Providing Free Support: Training Drives Distributor & Customer Outcomes

X XMore than ever, customer success is critically important, and you’re accountable for your role in that success. The training strategy from Rockwell Automation ensures training is available to our customers to help them achieve it. Our efforts to improve Open Enrollment through Distributor Choice, provide new E-Learning releases and the Certificate Pathway, and our commitment to the veterans’ up skilling initiative, the Academy of Advanced Manufacturing, help you support your customers, while protecting your margins and sales. Room: Northern Hemisphere E1

BD14 Services for The Connected Enterprise: Rethink Services to Increase Customer Intimacy, Drive Revenue, and Grow Profits

X XThis session examines current trends facing the industry and how Rockwell Automation is addressing customers’ evolving needs through our five service capabilities. These encompass workforce support & training, people & asset safety, asset & plant optimization and information infrastructure & security, all built on a solid foundation of product & application lifecycle support. We’ll also highlight our three-tiered service model and go-to-market strategy. Room: Australia 3

BD15 Digitization of the Customer Experience

X X

We support our customers’ journey toward a Connected Enterprise by enhancing their digital experience and enabling them to easily access up-to-date information about their products, services and web applications. Come learn about the MyRockwellAutomation platform, Rockwell Automation’s digital business transformation, including product search and e-commerce capabilities and the vision for the platform. We’ll share our timeline for enhanced data-driven services that provide insights that enable value-based reporting, improved KPIs, cost-avoidance, and improved overall asset management. Room: Northern Hemisphere E1

BD16 Connected Services: Smart Machines Enable New Services Revenue Streams

X XLearn how offerings like remote monitoring, custom cloud services, predictive maintenance, and asset management allow you to leverage data to better understand your customers’ asset utilization and performance, optimize their designs, and create new features. See how these offerings can open up new “as-a-service” revenue streams, and drive differentiation through an increased ability to guarantee performance and uptime. We’ll include customer successes to demonstrate how others have successfully leveraged these capabilities. Room: Southern Hemisphere V

BD17 Extending The Connected Enterprise Through Intelligence in Packaged Power

X X

We have simplified our customers’ access to our LV and MV motor control portfolio allowing them to integrate their electrical control into their process control system. One integrated control system gives visibility to operating conditions that historically have not been accessed or accessed via additional networks and/or control systems. Our proposition for a unified system delivers immediate customer value by eliminating the infrastructure required for an independent Electrical SCADA system. The unification of visualization, historical archiving and reporting reduces investment in IT hardware and software licenses. In addition the integration experience can be greatly improved in relation to traditional hardwired systems. Significant savings can be achieved when integrating digital systems to the control platform. Savings in engineering time are even more significant as a result of the enhanced data management capabilities of the Logix control platform. Room: Northern Hemisphere E2

BD18 The Legal Aspect and Liability of Selling SafetyX XLegal counsel from Rockwell Automation will talk about your actual legal risks and myths when selling safety solutions. Learn how

to best mitigate risk to your company, executives and sales people from legal issues and liability. Room: Northern Hemisphere E2

BD19 Cisco: Sales Best Practices with Cisco and Rockwell Automation

X XCisco has a broad portfolio of joint offerings with Rockwell Automation but knowing when and how to engage Cisco sales can be confusing. Join us as we discuss: best practices for sales engagements, how to position our joint solutions with customers, and what resources are available to help you sell more with Cisco and Rockwell Automation. Room: Oceanic 3

Breakout sessions continue on next page 11

BREAKOUT SESSION SCHEDULETUESDAY, MARCH 13 Breakout 1

9:00 a.m.Breakout 2 10:00 a.m.

Breakout 3 11:00 a.m.

Breakout 4 2:00 p.m.

Breakout 5 3:00 p.m.

BUSINESS DEVELOPMENT

BD20 Microsoft: The Role of Artificial Intelligence (AI) in Manufacturing

X XUnlimited computing capacity in the cloud and real-time analytics capabilities on the edge enables manufacturers to access new insights and build systems of intelligence like never before. Applying artificial intelligence (AI) to manufacturing requires a number of key, foundational technologies and process innovations. In this session we’ll share with you Microsoft’s vision of how AI will be key to engage customers, empower employees, transform products and optimize operations in The Connected Enterprise of tomorrow. Room: Oceanic 1

BD21 Culture of Inclusion - Link to Business Strategy

X XDiversity and inclusion efforts are vital to business success. Rockwell Automation leadership will share our journey on diversity and inclusion and discuss how it is improving our employee engagement and customer experience. Find out how diversity programs help you drive your business value and need to be included in your leadership planning. Set the vision for the future of your organization. We will also reflect how changing employee and customer demographics are impacting what you must do for recruiting, retention and development of your teams. Room: Oceanic 3

BD22 What’s New in Rockwell Automation’s Industrial Internet of Things Infrastructure - The Integrated Architecture®

X XThe Integrated Architecture® is Rockwell Automation’s Industrial Internet of Things Infrastructure. Attend this session to learn about recent enhancements and investments as well as those on the horizon. We’ll further explore how more intelligence is being driven into the Integrated Architecture system. Room: Oceanic 5

MARKETING

MA01 Fundamentals of the Modern Marketing Technology Stack

X XModern Marketing is dependent on a set of integrated technology elements. In this session you will learn about the basic marketing technology building blocks that will help your organization increase sales productivity, improve sales & marketing integration and articulate marketing ROI. Additionally, we will show how Rockwell Automation leverages its marketing technology stack to achieve these goals. Room: Northern Hemisphere A1

MA02 Marketing with a Purpose

X XLearn the core components of a marketing plan and how to develop plans aligned to your customers’ buying journey and sales organization needs. Discover best practices that enable alignment and communication during annual plan development, and provides a final plan that is actionable, quantifiable, relevant for the fiscal year and consumable by sales and marketing. We will demonstrate how Rockwell Automation achieves this plan. Room: Northern Hemisphere E3

MA03 SEO: Truths, Myths And Best Practices for The Future

X XThe number of people that use internet search is unfathomable. With 6,586,013,574 searches conducted each day worldwide, the ability to deliver relevant content across digital channels is critical. In this session, we will debunk the myths around search engine optimization. We will also present best practices and guide you on how a strategic approach to SEO will enable you to attract potential buyers and beat the competition. Room: Northern Hemisphere A3

MA04 Beyond the #: Reaching Customers Through Social Media

X XEnhance your marketing efforts with the latest tools in social media. Join us to learn how to go beyond the numbers and reach new customers with social media. We’ll discuss the basics of social media, the social sites you should know, as well as how to leverage third-party social strategies and paid social. You will gain actionable tactics for driving engagement, relevancy, and implementing proven strategies and best practices. Learn how to structure your strategy with effective measurements and ROI. Room: Northern Hemisphere A4

MA05 Digital Body Language: Turning Clicks into Customers

X XThe landscape has shifted. In a digital world, the way people find and consume information has had a significant impact on how they interact and engage with Marketing and Sales. As marketers, it is imperative that we leverage our data to understand buyer behavior, product needs, pain points, and buying intent. With that knowledge, you will be more effective at acquiring new visitors, converting unknown to known and filling your sales pipeline. Room: Northern Hemisphere A3

MA06 Personalizing Your Customer Experience Using Personas and Journey Mapping

X XOur customers are changing, both in demographics and in their preferences for how to engage with automation suppliers. Delivering a personalized digital experience is the key to keeping up with these changes. Learn how personas and journey maps form the building blocks for delivering the experience your customers expect. Room: Australia 3

MA07 Modern Marketing Homeroom

X XModern Marketing is a holistic, adaptive approach that connects businesses and brands with customers. Its goal is to grow business, increase brand recognition and drive demand by the intersection of strategy, compelling creative content, technology, and analysis. Learn how Rockwell Automation is applying these techniques and tools, with real world examples that bring Modern Marketing to life. Room: Oceanic 1

Breakout sessions are 45 minutes in length12

INDUSTRY SESSION SCHEDULETUESDAY & WEDNESDAY, MARCH 13 & 14

Industry 1 Tuesday

4:00 p.m.

Industry 2 Wednesday

9:00 a.m.

Industry 3 Wednesday 10:30 a.m.

DISTRIBUTOR

NA01 North America Distributor Session: Modern Marketing Best Practices Panel

XThis session is intended for all North America Distributors at PartnerNetwork™ Conference. Ninveh Neumann, VP of Marketing at Rockwell Automation along with a panel of Distributor Marketing leaders including Salim Bhojani of Westburne Electric, Greg Chun of McNaughton-McKay, Jeff Squires of SMC and Karmen Wilhelm of Van Meter Inc will share elements of their marketing journeys including technology deployments, organizational alignment, investment priorities and strategic direction. Room: Americas Seminar Room

INDUSTRY BREAKOUTS

IN01 Trends and Opportunities in the Life Sciences Industry

X X XThe life sciences industry is facing demand for more advanced and personalized treatment, increased supply to support an aging population, and downward pressure on pricing. At the same time, manufacturers are tasked with meeting strict regulatory requirements and improving profitability. Learn more about these trends, how companies are looking at strategies such as “Facility of the Future” and “Digital Plant Maturity Model” to meet these demands, and opportunities for growth. Room: Northern Hemisphere E2

IN02 Perspectives for the Automotive Market in 2018

X X XThe automotive industry continues to evolve at an incredible pace. The increasing demand for hybrid & electric drivetrains, combined with the emergence of brand new EV manufacturers is changing the competitive landscape, further driving the need to operate more efficiently and get products to market faster. Recent recalls have put pressure on tier suppliers to increase visibility into quality control and traceability. This session explores these and other trends in the automotive industry, growth opportunities, and our strategy to drive greater value to our customers. Room: Southern Hemisphere V

IN03 Trends and Market Approaches for the Food and Beverage Industry

X X XConsumers continually seek the new and different, and prioritize taste and nutritional value. Food and beverage producers are challenged to introduce high-quality products to market faster while keeping prices competitive. Smart manufacturing has the potential to completely transform operations in the food and beverage industry. Join us in this session to learn about key industry trends, a comprehensive go-to-market strategy, and opportunities for growth. Room: Northern Hemisphere E1

IN04 Chemical Industry Outlook and Strategy Update X X XJoin us as we discuss the health and outlook for the chemical industry, recent trends in digitization, and how Rockwell Automation is pivoting to industry to

meet chemical producer’s needs. In our pivot to industry we will discuss our segmentation, market access, and playbook. Room: Northern Hemisphere E3

IN05 Oil & Gas: Making an Impact in FY18 X X XThis presentation will provide a high level macroeconomic update on the oil & gas market, what the global business strategy and execution priorities are

for the 2018 fiscal year and how to get connected to the oil & gas affinity teams in North America. Room: Southern Hemisphere IV

IN06 Opportunities Across Utilities, Industrial Energy and Institutional Energy X X X

Industry trends and with focused areas of growth and main applications that are strong areas of potential collaboration. Room: Northern Hemisphere E4

IN07 Partnering in the Evolution to Smart Water Plants

X X XThe presentation will cover a review of the spending trends and challenges of Water / Wastewater municipalities. We will then highlight the Rockwell Automation FY18 North America Water / Wastewater priorities set to address those trends and challenges. Then we will review a joint Rockwell Automation and Partner success story that implemented a Connected Enterprise solution which helped a municipality on their way to becoming a smart water plant. Room: Northern Hemisphere A4

IN08 Doing Business in the Automotive & Tire Segments in Latin America X X X

An overview of our Latin American business plan for the Automotive & Tire industry. Room: Australia 3

IN09 Doing Business in the Food & Beverage Segments in Latin America X X X

An overview of our Latin American business plan for the Food & Beverage industry. Room: Oceanic 1

IN10 Doing Business in the Oil & Gas Segments in Latin America X X X

An overview of our Latin American business plan for the Oil & Gas industry. Room: Oceanic 3

IN11 Doing Business in the Mining, Metals & Cement Segments in Latin America X X X

An overview of our Latin American business plan for the Mining, Metals & Cement industry. Room: Oceanic 5

IN12 Mining: Innovation in a Disruption Mining Environment X X XJoin us as we discuss the Digital Transformation in the Mining Industry where innovation and disruptive technologies are changing the landscape

of the Mining Industry. What is the strategy and execution priorities for FY18 and leverage the collaboration. Room: Northern Hemisphere A3

Industry sessions are 1 hour 15 minutes in length 13

CODE OF CONDUCTOUR ANTI-CORRUPTION POLICY – THE ROCKWELL AUTOMATION WAYRockwell Automation is against corruption in all forms and all of us must take an active role in ensuring it is not part of our business activities. Our business environment includes both private (for profit) and public (governmental) enterprise and depends heavily on our service and supply network and our channel partners; our anti-corruption efforts apply to the full business environment of Rockwell Automation.

Every country in the world prohibits bribery and other forms of corruption. A growing number of countries have laws that apply to activities outside that country.

For example:

• The Foreign Corrupt Practices Act is the U.S. law that prohibits employees or representatives of a U.S. corporation from giving anything of value, directly or indirectly, to an official of a government (or an official of a company that is owned or controlled by a government, a so-called “state-owned” company) in order to obtain or retain business or influence an official act or decision. The FCPA prohibits bribery and restricts gift giving and hospitality everywhere the US company does business. Penalties for violators include fines, disgorgement of ill-gotten gains, and – for individuals – imprisonment of more than one year.

• The U.K. Bribery Act of 2010 makes bribery a crime in both private and public transactions. As with the FCPA, the U.K. Bribery Act of 2010 applies to the global business activities of any company doing business in the U.K. The U.K. Bribery Acts prohibits bribery and restricts gift giving and hospitality wherever the company does business. Penalties for violators include fines, debarment from European Union public sector contracts, director disqualification, and – for individuals – imprisonment for a maximum of 10 years.

Many countries have laws that restrict gift giving and hospitality in local commerce, in both public and private transactions. To avoid corruption, many public laws and private policies define the value at which a gift becomes a means to improperly influence a decision maker. As an example, purchasing officers of the US government are prohibited by law from accepting any hospitality.

There are many danger signals that should cause someone to seek advice to determine if a proposed transaction is consistent with applicable law. Included among those danger signals are:

• Any transaction involving a payment to a government official or a member of an official’s family

• Agents or representatives requesting unusual commissions for a transaction or suggesting that they must incur unusual expenses

• Proposed transactions involving a business where a government official or a close family member has an interest

Our Anti-Corruption Policy Applies Across the Globe:

• We prohibit all forms of bribery, no matter how small the amount given or received

• We reject the idea that our policy should be flexible because of customs in certain countries

We Expect Our Business Partners to Follow These Simple Rules:

• No bribes

• No facilitating payments

• No excessive gifts or entertainment

We believe business success for our Company

and the business partners we work with is grounded

in delivering superior products and services and

is never an outcome of corruptly enriching an

individual decision maker.

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Rockwell Automation is committed to strict compliance with all applicable competition and antitrust laws.

COMPETITION AND ANTITRUST LAW COMPLIANCE REMINDERRockwell Automation’s sponsorship of the annual PartnerNetwork Conference substantially benefits all conference participants and is an important part of Rockwell Automation’s business relationship with its commercial partners and authorized distributors. However, all participants must remember that although all of the organizations participating in this conference participate in Rockwell Automation’s PartnerNetwork, many of you also are actual or potential competitors of one another under the law.

Rockwell Automation is committed to strict compliance with all applicable competition and antitrust laws. These laws are intended to promote free and fair competition and to prevent businesses from engaging in practices that limit or otherwise injure competition, including price fixing, allocation of markets or customers; and boycotts of competitors, suppliers, or customers.

In keeping with this commitment, it is our expectation that all conference participants will not engage in any activity that may constitute or give rise to an actual or perceived violation of competition or antitrust law. Specifically, Rockwell Automation expects that when communicating with actual or potential competitors, conference participants do not use this meeting as an opportunity generally to obtain competitive information from a competitor or to discuss:

• Prices, profits and internal cost information, or participants’ expectations as to their future prices or internal costs

• Dividing markets by product, customer or geography

• Limiting the supply of a product or a class of products

• Excluding competitors from a market

• Boycotting or refusing to deal with any competitor, vendor or supplier

It is the responsibility of each participant to avoid discussing any improper subjects with a competitor and to inform conference organizers immediately if a participant believes that improper subjects are being discussed. This responsibility extends to all conference activities, including the formal conference sessions, informal discussions and social events.

Your cooperation in this regard is expected and appreciated.

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Publication PN-SP009I-EN-P-March 2018 Copyright ©2018 Rockwell Automation, Inc. All Rights Reserved. Printed in USA. Supersedes Publication PN-SP009H-EN-P – March 2017

March 25 - 28, 2019Rosen Shingle Creek Resort

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