event leaderboards picture book and guidance

7/31/2019 Event Leaderboards Picture Book and Guidance

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Event Leaderboards

The Digital AmplifierInfo pack


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Event Leaderboards

Crowdsourced Digital Amplification

Get delegates chatting and including your event brand

Spread your event brand across social media

Maintain focus in the digital realm at your event

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Rackspace boost your startup >500 tweets

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Event Leaderboards

THE PROBLEM

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Event Leaderboards

Is your event making full use of social media

activity?

Social media content generated at an

event is scattered randomly, mostly

unbranded and untracked.

This means your event loses the credit

for great content generated. Digital

conversations during the event arent

shared properly with all delegates. The

story of the event cannot be brought

back together afterwards.

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Event Leaderboards

Why leaderboard your event?

Do you want to encourage all your event

delegates to brand their User Generated

Content (UGC) that they create during

your event?

This means you can track the success of

your event and really engage your

delegates with you, and with each other.

Take a look now at the Leaderboarded

solution to using social media at your

event.

Katie Piatt with the FOTE2012

leaderboard where delegates could win

Tour de France style jerseys and stickers

for activities at the conference

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Event Leaderboards

Leaderboarded Solution

Create a hashtagleaderboard

A hashtag leaderboard creates a

leaderboard of everyone who iscreating content on your chosen

hashtag across the social web.

This leaderboard generates

interest and engagement before,

during and after your event.

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Example Event Leaderboards

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MTV AUSTRALIA DIGITAL SIZZLE

SOUTH BY SOUTH EAST LONDON RACKSPACE


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Event Leaderboards

Add Social Media Activity to your event.

MTV engaging bloggers over breakfast

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Event Leaderboards

MTV Leaderboard

MTV Australia asked

30 people to

breakgast to blog

and tweet on their#hashtag

VMABLOGFAST

It became a globally

trending term with

over 700 tweets in a

couple of hours and3.3m views globally.

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Event Leaderboards

London SXSE full screen display

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Event Leaderboards

Digital Sizzle Teams and Voting

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Event Leaderboards

Capgemini - #HappyCustomersOnly

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Event Leaderboards

HOW LEADERBOARDEDWORKS

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Event Leaderboards

How Leaderboarded works at your event

Leaderboarded tracks all

User Generated Content

(UGC) with your event

#hashtag on relevantsocial media channels

such as Twitter.

Leaderboarded gives the

authors points according to

their social activity anddisplays their current

ranking at your event.

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Event Leaderboards

Leaderboarded is simple to set up

Instant setup

1. Choose your event

#hashtag.

2. Upload your event logo

3. Choose an influence

score (Kred, Klout,

PeerIndex).

4. Schedule to release

hourly during your event.5. Show in a web browser

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Event Leaderboards

Where to show the Leaderboard

On the main screen atleast 3 times during the

event (beginning, middle

and end)

On secondary screensconstantly on throughout

the event. (Best

positioning is inrefreshment areas and at

the side of conference

areas.

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Event Leaderboards

Minimum requirements what you need

ITEM NUMBER

Plasma screen (standalone or wall mounted) / Projector 1.0

Side Screens (quantity depends on event size) 1.0+

Laptop or PC 1.0

Reliable Internet connection (should not rely on general event wi-fi as this wi-fi tends to get clogged up during actual events)

1.0

Power sockets 2.0+

Desk space for operator and delegate service (if available) 1.0

Up to date version of Google Chrome / Safari / Firefox internet browserinstalled

1.0

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Event Leaderboards

Different types of event leaderboard

Twitter Leaderboard

Shows recent tweets and top 40 delegates who are tweeting

Yammer Leaderboard (for internal business meetings)

Shows secure yammer posts and top 40 colleagues

Text message voting Leaderboard (using Twilio)

Collect votes via SMS, quick to set up, universally accessible,

requires no new additional delegate technology, 60% participation

rates

Gamified event leaderboard

Customise every aspect of the leaderboard to create your own

gamified experience conference

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Event Leaderboards

LEADERBOARD FEATURES

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Event Leaderboards

Brand in line with your event theme

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Event Leaderboards

Source points from across the social webSource points, content and players from:

Yammer enterprise

social networkTwitter hashtag

SMS Voting via Twilio Your own app

A Google spreadsheet

Or from any of our other social data integrations:

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Manual data entry


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Event Leaderboards

Share leaderboards on social media platforms

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Event Leaderboards

Basic components of a Leaderboard

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Rank =

Change =

Name = Player

Score =


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Event Leaderboards

Hourly releases

A leaderboard works better when

there is a sense of anticipation over

when the next release is.

This encourages players to do more

in between releases and promotes

re-engagement with the leaderboard

each time it releases.

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Event Leaderboards

Powerful Web Management System

Individual Player Profiles

Customisable Points

Weighting

Content and Player

Moderation

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BENEFITS

Attendees

Event Managers

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Event Leaderboards

Benefits for attendees

Identifies - all digitallyactive attendees yourdelegates might like toconnect with.

Displays - a conversationstream of your hash tag.

Engages - yourdelegates in a fun waydigitally at the event.

Encourages - Giveseach attendee a chanceto see their name inlights.

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Your own app


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Event Leaderboards

Identifies key influencers

Watch legend of

Social Media, Jon

Morter, explain

how he used theLeaderboarded at

SXSE London to

identify key

influencers.

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http://www.youtube.com/watch?v=ZwypforAfks
http://www.youtube.com/watch?v=ZwypforAfkshttp://www.youtube.com/watch?v=ZwypforAfkshttp://www.youtube.com/watch?v=ZwypforAfkshttp://www.youtube.com/watch?v=ZwypforAfkshttp://www.youtube.com/watch?v=ZwypforAfks


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Event Leaderboards

Display the Conversation Stream

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Event Leaderboards

Hey mum, look Im on the leaderboard!

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Event Leaderboards

Engages in fun way

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Event Leaderboards

Benefits for event organisers Brand awareness your

event hashtag will trend! Gainthe credit for great contentgenerated.

Compliance your attendeeswill use your event hashtagwhen they tweet or postphotos to the web

One conversation - Digitalconversations during theevent are available to alldelegates.

Engaging a fun way to getyour audience engaged

Trackable - The story of theevent can be brought backtogether afterwards

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Event Leaderboards

Brand Awareness

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Event Leaderboards

Hashtag compliance

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http://3.bp.blogspot.com/-zSXgh_i7qXc/UHBkdKY_d5I/AAAAAAAABUI/rTxVsQbS-Oo/s1600/Screen+Shot+2012-10-06+at+18.02.58.png


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Event Leaderboards

One digital conversation

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Event Leaderboards

LEADERBOARDED EVENTPACKAGES

Self service

Remote Managed Service

Onsite Managed Service

Custom Gamified Event

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Event Leaderboards

100 per day

Customise your own leaderboard using our self service webinterface

Choose your own hashtag, copy and add a link to your logo

Email support

Hourly release times

Summary sent to organiser for each release (climbers, fallers,new entrants)

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Self Service


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Event Leaderboards

450 per day

Leaderboard will set it all up for you based on your hashtag

(Twitter), copy and logo, and preferred social influencescore (Klout, Kred, PeerIndex)

Formatted to fit your preferred display resolution (eg. 1920

x 1200)

Hourly release times

Support team at the end of the phone during the day to

handle technical queries

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Remote Managed Service


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Event Leaderboards

1,350 per day (London, UK only)

As Leaderboarded Remote Managed Service package but

includes having one of our experts on site during the day to helpset up and manage your event leaderboard.

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Onsite Managed Service


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Event Leaderboards

Greater engagement get your audience engaged bysteering their participation in the way that you and your

sponsors want.

Gamification consulting to plan your leaderboard objectives Extend the leaderboard to include other behaviours such as

text message voting, attendance at workshops.

Use of Leaderboarded API to add further points/ scores for

each player from your own organisations systems

Custom theme and design Contact us to discuss your event and to get a custom quote

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Custom Gamified Event


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Event Leaderboards

Customer Testimonials

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Thanks Leaderboarded. My event really went well and everyone enjoyed being onthe leaderboard. Lisa Harris and Graeme Earl, Southampton University

My favourite element was the use ofLeaderboarded.com to pull all the scores and

Twitter usernames from the google spreadsheet into the playfote12 leaderboard. It's

a simple way to create your own professional looking leaderboard. Katie Piatt,University of Brighton, UK
http://leaderboarded.com/http://leaderboarded.com/playfote12http://leaderboarded.com/playfote12http://leaderboarded.com/


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Event Leaderboards

Contact

Leaderboarded Sales

Toby [email protected]

+44 7515 741725

Technical Support

http://leaderboarded.uservoice.com

We are based in Old Street, London, UK
mailto:[email protected]://leaderboarded.uservoice.com/http://leaderboarded.uservoice.com/mailto:[email protected]

event leaderboards picture book and guidance

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