event mangement (exploring north bangladesh )
Post on 14-Sep-2014
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DESCRIPTION
Event Management Business PlanTRANSCRIPT
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Project Title
EXPLORING NORTHBANGLADESH
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EVENT MANAGER Mohammad Rysul Islam
BRANDING MANAGER Md Shafiqul Azam
Team Boichitra
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Why North Bangladesh?
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Providing Better Service To Increase Revenue
MISSION
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VISION
To PromoteNorth Bangladesh Worldwide
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MARKETING ASPECTS
Travel Guide Book, Newspaper…….
Offering two tour package.
Dynamic Students from different institutions as marketer.
Expert tourist guides
Corporate House involvement
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INNOVATIVE MARKETING
1.Cultural Night for Travelers
2. Pitha Festival
3.Travel Bus
3. Tinny Shops In front of the Hotel.
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Package 2(Moddhoma)3days tour covering Rajshahi Nagaon Bogra.(Including Food ,Transport Facilities, Residence.)
1.For NRB and Domestic Travelers Tk 35002.For foreign travelers $200
Package 1(Uttoraion)7days tour covering whole North Bangladesh(Including Food Transport Facilities, Residence.)
1.For NRB and Domestic Travelers Tk 60002.For foreign travelers $250
N.B. Plane fair of foreign traveler are excluded from the package……………….
Pricing Strategy
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Do-mes-
tic30%
Foreign60%
N.R.B10%
Package
Target Customer
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PROMOTIONAL TOOLS
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Month 1-3 Month 3-6
Month 6-12
Year 1 Onwards
Website & Social Networking
√ √ √ √
Billboards/Hoardings
√ √
National & International Journals
√ √ √ √
Radio Adverts
√ √
TVC √ √ √ √
Promotional Strategy
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The Financial Plan
Name of Sectors Estimated Cost(Per Year)
Marketing Materials/Promotions $1,20,000
Packaging Setup $12,000
Office Furniture $2,200
Utilities $1,100
Office Lease (for first year) $3,200
Rent of Travel Bus $60,000
Salaries $28,000
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Cor-porate Spon-sors25%
Por-joton Cor-po-ra-tion65%
Investors10%
Ratio of Funding
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STRATEGIC ISSUES
PEST Analysis
1Political aspect
2.Economical Aspect
3.Social Aspect.
4.Technical aspect.
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