event mangement (exploring north bangladesh )
Post on 14-Sep-2014
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DESCRIPTION
Event Management Business PlanTRANSCRIPT
Project Title
EXPLORING NORTHBANGLADESH
EVENT MANAGER Mohammad Rysul Islam
BRANDING MANAGER Md Shafiqul Azam
Team Boichitra
Why North Bangladesh?
Providing Better Service To Increase Revenue
MISSION
VISION
To PromoteNorth Bangladesh Worldwide
MARKETING ASPECTS
Travel Guide Book, Newspaper…….
Offering two tour package.
Dynamic Students from different institutions as marketer.
Expert tourist guides
Corporate House involvement
INNOVATIVE MARKETING
1.Cultural Night for Travelers
2. Pitha Festival
3.Travel Bus
3. Tinny Shops In front of the Hotel.
Package 2(Moddhoma)3days tour covering Rajshahi Nagaon Bogra.(Including Food ,Transport Facilities, Residence.)
1.For NRB and Domestic Travelers Tk 35002.For foreign travelers $200
Package 1(Uttoraion)7days tour covering whole North Bangladesh(Including Food Transport Facilities, Residence.)
1.For NRB and Domestic Travelers Tk 60002.For foreign travelers $250
N.B. Plane fair of foreign traveler are excluded from the package……………….
Pricing Strategy
Do-mes-
tic30%
Foreign60%
N.R.B10%
Package
Target Customer
PROMOTIONAL TOOLS
Month 1-3 Month 3-6
Month 6-12
Year 1 Onwards
Website & Social Networking
√ √ √ √
Billboards/Hoardings
√ √
National & International Journals
√ √ √ √
Radio Adverts
√ √
TVC √ √ √ √
Promotional Strategy
The Financial Plan
Name of Sectors Estimated Cost(Per Year)
Marketing Materials/Promotions $1,20,000
Packaging Setup $12,000
Office Furniture $2,200
Utilities $1,100
Office Lease (for first year) $3,200
Rent of Travel Bus $60,000
Salaries $28,000
Cor-porate Spon-sors25%
Por-joton Cor-po-ra-tion65%
Investors10%
Ratio of Funding
STRATEGIC ISSUES
PEST Analysis
1Political aspect
2.Economical Aspect
3.Social Aspect.
4.Technical aspect.