event marketing stats

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Fascinating Event Marketing Stats

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Page 1: Event Marketing Stats

Fascinating

Event MarketingStats

Page 2: Event Marketing Stats

TABLE OF CONTENTS

Why Events?

Event Types

Event Planning

1

Event Promotion

2

3

4

5

6

7

Events & Fees

Event Marketing Challenges

Page 3: Event Marketing Stats

This presentation is based on 2010 Constant Contact survey data from 931 respondents including 320 nonprofits, 304 B2B, and 307 B2C companies.

Page 4: Event Marketing Stats

Why Events?1

Page 5: Event Marketing Stats

79%rank events asimportant totheir business.

Page 6: Event Marketing Stats

of nonprofits rankevents important orvery important .

90%

Page 7: Event Marketing Stats

B2B companiesare least appreciative of events.

68%78%90%

Page 8: Event Marketing Stats

Event Types2

Page 9: Event Marketing Stats

Top reasons to host events:

#3Get

Donations#2

Generate Leads

#1Educate

Page 10: Event Marketing Stats

Educateranks as the most important reason for hosting events.

IMAGE CREDIT: EUSKALANATO

Page 11: Event Marketing Stats

Generate leadsranks as the 2nd

most important reason to host events.

IMAGE CREDIT: INTERSECTION CONSULTING

Page 12: Event Marketing Stats

B2C companiesrate “Promote/Sell” more important than B2Bs and nonprofits do.

IMAGE CREDIT: PINKMOOSE

Page 13: Event Marketing Stats

Most frequent types of events:

SocialGatherings

Classes

Page 14: Event Marketing Stats

Mostbusinesses

hold educationalevents.

Page 15: Event Marketing Stats

11Educational Events Classes

Workshops

Seminars

Training

Conferences

Page 16: Event Marketing Stats

Importance of Events by Type

Page 17: Event Marketing Stats

Nonprofits…

…host more conferences than

B2B & B2C combined.

Page 18: Event Marketing Stats

14%of B2Cs hold conferences.

Page 19: Event Marketing Stats

hold classes more often than other events.

B2B companiesIMAGE CREDIT: COLETTE CASSINELLI

Page 20: Event Marketing Stats

B2C companies

hold social gatherings most frequently.

IMAGE CREDIT: JEREMY BROOKS

Page 21: Event Marketing Stats

Nonprofits use more typesof events.

Page 22: Event Marketing Stats

Event Planning3

Page 23: Event Marketing Stats

Nonprofits spend the most time

planningtheir events.

Page 24: Event Marketing Stats

Most B2B companies spend

planning an event.

5-8 weeks

Page 25: Event Marketing Stats

Event Promotion4

Page 26: Event Marketing Stats

Event marketingusually consumes

≤20%of budget.

IMAGE CREDIT: RH1N0

Page 27: Event Marketing Stats

areNOT SURE 7.8%

how much budget goes to events.

Page 28: Event Marketing Stats

promotional

methods for

events.

is the average # of

.

IMAGE CREDIT: JOSEPH ROBERTSON

Page 29: Event Marketing Stats

Email Word of Mouth

My Website

Mailed

Invites

Most

Used

Event

Promo

Methods:

IMAGE CREDIT: DARWIN BELL

Page 30: Event Marketing Stats

Emailis used most often for event marketing.

Page 31: Event Marketing Stats

social mediafor event marketing.

40% use

Page 32: Event Marketing Stats

used least often for event

marketing.

Magazine ads are

Page 33: Event Marketing Stats

11%use blogging

for eventmarketing.

Only

Page 34: Event Marketing Stats

47%still mail

invites.

IMAGE CREDIT: ACME401

Page 35: Event Marketing Stats
Page 36: Event Marketing Stats

Ranking of Most UsedPromotional Methods:

Page 37: Event Marketing Stats

are

unlikely to

rely on

social

media for

event

marketing.

58.7%

IMAGE CREDIT: ANI!

Page 38: Event Marketing Stats

Image credit: netzkobold

Page 39: Event Marketing Stats

for event marketing.

B2Bsare most unlikely to rely on

Page 40: Event Marketing Stats

Events &Fees5

Page 41: Event Marketing Stats

Most companies

IMAGE CREDIT: RANGERRICK

don’t chargefor events.

Page 42: Event Marketing Stats

always<10%

charge a fee.

Page 43: Event Marketing Stats

59% of B2Bs never charge for

events.

Page 44: Event Marketing Stats

Nonprofits charge for events more than any other business.

Page 45: Event Marketing Stats

Event Marketing Challenges6

Page 46: Event Marketing Stats

Biggest EventMarketing Challenges:

Page 47: Event Marketing Stats

50%can’t get people to respond to invites.

Nearly

Page 48: Event Marketing Stats

26.4%

don’t know

which online

tool to use.

Page 49: Event Marketing Stats

13.6% have

no experience using online tools.

Page 50: Event Marketing Stats

Nonprofits are

more likely to

use an online

tool for event

marketing.

Page 51: Event Marketing Stats

Fewrespondents

had difficulties collecting fees. 91

7.9%

Page 52: Event Marketing Stats

Learn more about event marketing in our webinar:

www.HubSpot.com/events

Page 53: Event Marketing Stats

THANK YOU.