event meten is weten 2.0 - a/b testing
TRANSCRIPT
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STOCKBROKER, landschap
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STOCKBROKER, landschap
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USABILITY
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• QUALITATIVE RESEARCH
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BEPAAL EEN DOEL!
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Kwalitatieve analyse
Expert review
Usability test
Interne sessie
prioriteitenmatrix
Identificeren van
barrières
Analyseren van
barrières
Prioriteren van
barrières hypotheses
Kwantitatieve analyse
Webstatistieken
Online enquête
Feedback tool
Usability = wegnemen barrières
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SAMEN-principe
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Prioriteitenmatrix
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