event profs advice for getting mobile event apps right

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LESSONS FROM THE SHOW FLOOR: GETTING MOBILE EVENT APPS RIGHT Vendor Selection Elijah Clark Ginsberg INBOUND Conference Strategist – HubSpot Matthew Jenusiatis President & CEO – OCTANe Tahira Endean, CMP Manager, Event Marketing – QuickMobile Hosted by: Jeff Epstein Director, Product & Channel Marketing – QuickMobile

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As mobile event apps become must-haves, there are still many questions to answer: What are the best practices for delivering a mobile app? What are the challenges you might face? What does success look like? Find out the lessons learned from a panel of seasoned event organizers who will share their stories on deploying their event apps and earning phenomenal ROI. Learn how what the event app process is like from beginning to end, how to promote your mobile app to achieve high adoption and usage, and what your audience really wants from an event app. View the webinar recording here: http://goo.gl/EebwjB

TRANSCRIPT

Page 1: Event Profs Advice for Getting Mobile Event Apps Right

#QMLessons @eclarkginsberg @OCTANeOC @TahiraCreates @QuickMobile

LESSONS FROM THE SHOW FLOOR:GETTING MOBILE

EVENT APPS RIGHT

Adoption

Analytics

VendorSelection

Integration

Elijah Clark Ginsberg

INBOUND Conference Strategist – HubSpot

Matthew Jenusiatis

President & CEO – OCTANe

Tahira Endean, CMP

Manager, Event Marketing – QuickMobile

Hosted by:

Jeff Epstein

Director, Product & Channel Marketing – QuickMobile

Page 2: Event Profs Advice for Getting Mobile Event Apps Right

#QMLessons @eclarkginsberg @OCTANeOC @TahiraCreates @QuickMobile

Jeff EpsteinDirector, Product & Channel Marketing – QuickMobile

@B2B_StoryTeller

Elijah Clark GinsbergINBOUND Conference StrategistHubSpot@eclarkginsberg

Matthew JenusiatisPresident & CEOOCTANe@OCTANeOC

Tahira Endean, CMPManager, Event MarketingQuickMobile@TahiraCreates

Webinar host:

Page 3: Event Profs Advice for Getting Mobile Event Apps Right

#QMLessons @eclarkginsberg @OCTANeOC @TahiraCreates @QuickMobile

AGENDA

1

2

3

4

5

6

7

Gathering internal support

Setting goals & objectives

Asking the right questions

Promoting the app

Driving adoption and usage

“3 things I’ve learned”

Q&A

Page 4: Event Profs Advice for Getting Mobile Event Apps Right

#QMLessons @eclarkginsberg @OCTANeOC @TahiraCreates @QuickMobile

GATHERING INTERNAL SUPPORT

MJ: Looked at financial benefits - print vs. digital

Move to digital was being progressive

Intangible values became obvious - branding

Complimentary exercise now, but 5 years ago it was seen as a ‘cool option’

ECG: Tech audience, no brainer to have an app

TE: Majority of people going mobile, so an app is an expectation. Discussion is easier now. Can’t

imagine life without it now.

The sooner you involve your peers in the discussion about having an app, the sooner you can

address their specific concerns and requirements. This is especially true for IT.

It all comes down to value: when you demonstrate how the app can make their lives easier/

better/happier, they will come on board.

Guide: 10 Things to Consider When Choosing the Perfect Mobile Event App

Page 5: Event Profs Advice for Getting Mobile Event Apps Right

#QMLessons @eclarkginsberg @OCTANeOC @TahiraCreates @QuickMobile

SETTING GOALS AND OBJECTIVES

ECG: Drive a great attendee experience. A tool to provide info at fingertips, on-demand. Didn’t want to deal

with paper, or have attendees deal with it. Always a challenge making last-minute changes.

MJ: All about user experience. Tangible metrics for effectiveness include: downloads, type of interactivity

e.g. photo uploads, survey completions. We figured out that we could sell sponsorship within the app.

TE: “Planned Serendipity”: who’s there, where they’re hanging out. Now we can find them and inspire

collaborative conversations and innovation.

Tie your app to higher-level organizational and specific event objectives: networking, education, sales, etc.

The more it aligns with these, the more useful and successful it will be.

It’s all about attendee experience.

There are other stakeholders to consider: Sponsors, Exhibitors, Speakers, Management

Guide: 10 Ways to Monetize your App

Webinar: How To Create a Results-Driven Event App

Page 6: Event Profs Advice for Getting Mobile Event Apps Right

#QMLessons @eclarkginsberg @OCTANeOC @TahiraCreates @QuickMobile

ASKING THE RIGHT QUESTIONS

MJ: Everybody promises the world. Truth is it’s not the case. Key differentiators for OC:

1) interactivity between attendees, a source of connection, not just content: surveys, messages, Q&A, push

notifications;

2) quality of back-end: ability to upload information yourself. You’ll be working there for months, so it better

be easy to use.

ECG: Look for other related apps developed for other similar clients; Balance the technical requirements

with the less technical - are they real partners, do we get along, do they understand us, can we envision a

long-term relationship?

Also need a demo of content management, registration integration

Registration integration: push registrant info into app so they could log in and start using the app.

Integration with other key event and business systems: CRM, business intelligence, e-commerce

Page 7: Event Profs Advice for Getting Mobile Event Apps Right

#QMLessons @eclarkginsberg @OCTANeOC @TahiraCreates @QuickMobile

PROMOTING THE APP

ECG: People emailed asking for an app even before it was ready! Included a link to the app in all outbound

pre-event emails (same place in each email, including individualized login info); Landing page for the app;

published an e-book about how to use the app and get the most out of it (user’s guide)

MJ: Similar plan, leveraging email communication; registration integration is a great idea; at the conference,

we offer a QR code on the badge that people can scan to download the app; Help Desk on site for people

having trouble downloading/using it.

TE: Don’t forget social media: Twitter, Facebook, LinkedIn and any other platforms you use.

Guide: 7 Ways to Promote your Mobile Event App

Webinar: Best Practices for Event App Promotion

Page 8: Event Profs Advice for Getting Mobile Event Apps Right

#QMLessons @eclarkginsberg @OCTANeOC @TahiraCreates @QuickMobile

DRIVING ADOPTION AND USAGEMJ: You’ve got 5 minutes during the first app experience to make a positive impression. Make it go really

smoothly: Help Desk to address challenges, and Keynote speech promotion of the app and why they

should use it, where to go for help.

Bandwidth issue: Wi-fi access is critical, but so is bandwidth! Behind the scenes, you should do your best

to support many simultaneous users. Have the discussion with your venue/event provider to ensure they

can deal with it. There are companies that exist to help solve the bandwidth issue.

ECG: Large audiences are tough, tech audience would rather have wi-fi than food! Have brought in external

networks to solve that.

ECG: 50% of users downloaded app before event. Biggest impact was peer motivation. App coaches near

registration, MC announcements, session surveys. Reached over 100% adoption, avg. 43 openings

TE: Coaches and influencers are key

Other tools for adoption & usage: Gamification, adding notes, storing documents, surveys

Webinar: Building an Event App your Attendees Will Love

Page 9: Event Profs Advice for Getting Mobile Event Apps Right

#QMLessons @eclarkginsberg @OCTANeOC @TahiraCreates @QuickMobile

“3 THINGS I’VE LEARNED”

ECG: Know your audience, tailor app to their needs; Use the app to stay nimble, update attendees on the fly

with messages; learn from app analytics to see what sessions people liked, what they liked about the event

and the app

MJ: Soft sides of app value; Back end ease of use for uploading and interfacing with app; flawless onsite user

experience and bandwidth

TE: Cost is more manageable than you think, compared to a lunch of coffee break; imagine the possibilities to

create a community; Just Do It! No better time than now, strong platforms and audience comfort

Other Resources:

Gamification webinar (on-demand):

http://www.quickmobile.com/resources/webinar/event-app-gamification-the-rules-cheats-and-backdoors

Social media integration webinar (on-demand):

http://www.quickmobile.com/resources/webinar/your-event-app-has-social-media-integration-now-what

Find more at http://www.quickmobile.com/resources

Page 10: Event Profs Advice for Getting Mobile Event Apps Right

#QMLessons @eclarkginsberg @OCTANeOC @TahiraCreates @QuickMobile

QUESTIONS?

Page 11: Event Profs Advice for Getting Mobile Event Apps Right

#QMLessons @eclarkginsberg @OCTANeOC @TahiraCreates @QuickMobile

QUICKMOBILE AT A GLANCE

Founded in 2006

Native apps for all mobile platforms

190+Employees

800+ clients34 countries12 languages

Millions of apps downloaded

Serving majority of the Fortune 100

Page 12: Event Profs Advice for Getting Mobile Event Apps Right

#QMLessons @eclarkginsberg @OCTANeOC @TahiraCreates @QuickMobile

OUR SOLUTIONS

The world’s most popular mobile event app platform.

www.quickmobile.com/mobile-event-apps

Collaboration and communication made easy for enterprise planning teams.

www.quickmobile.com/mobileplanner

Raising the bar on guest experience and on-site meeting services.

www.quickmobile.com/mobilevenue