event program
DESCRIPTION
Event Program for the Design Management Institutes Experience Innovation conference.TRANSCRIPT
E IE X P E R I E N C E I N N O V AT I O N
C O N F E R E N C E
dmi: Presents
program
instill creativity, unlock the
future
Technology innovation has propelled us into an era of creative disruption
that has challenged every business, and organization to continually refresh their
role in society and business.
New devices, new modes of interaction and new channels
continually challenge us to deliver the best possible experience in every media,
product, service and retail interaction. The ultimate winners are connected consumers, who have a plethora of choices to manage
their personal and business lives…and continue to expect more from the brands
they engage with.
Hear critical perspectives on the complexities, challenges, and approaches to creating effective customer experiences from leading practitioners including Don
Norman, Dan Saffer (Smart Design), Shelly Evenson (Fjord), Amy Cueva (Mad*Pow) and Kerry Bodine (Forrester Research).
innovative thinkers & doers
innovation spotlight
Learn from the experience of business and design managers from Fidelity,
Nordstrom, Zipcar, National Public Radio, Microsoft, Hyatt, and more who are
fearlessly blazing innovation trails to create the product and service experiences
of the future.
8.00
9.00
9.15
10.00
11.00
11.30
12.00
12.30
Conference Check-in, DMI Cafe
Welcome & Opening Remarks
Keynote
Creative Confidence: The Workshop
Break
Falling in Love with the Problem:
Design Thinking @ Fidelity
Problem/Practice Panel
Lunch
tuesdaynovember 5
morning
1.3 0
2.00
2.30
3.00
3.30
4.00
5.00
5.30
6.30
Design Thinking, Human-Centered
Design and the Constraints of Business
From Transaction to Relationship:
Inside the Hyatt Journey to Become an
Experience Driven Organization
Education
Break
Addressing Unmet Needs in Healthcare
Behavior Change
The Future Radio Experience
Dark to Delightful: How a Decrepit Jail
Became a Luxury Hotel
afternoon
Michael Westcott DMI
Brian Gillespie Continuum
Don Norman Co-founder & Principal, Nielsen Norman Group
IDEO Fellow
Michael Hendrix IDEO
Fred Leichter Chief Customer Experience Officer, Fidelity
Kara Miller
Anne Asensio
Dan SafferDirector, Interaction Design, Smart Design
Randall Stone Senior Partner, Director Experience Innovation,
Lippincott
day onespeakers
Jeff Semenchuk Chief Innovation Officer,
Hyatt
Amy Cueva Founder and CXO, Mad*Pow
Dustin DiTommaso
Aaron Graves
Steve Mulder Director of User Experience & Analytics,
NPR Digital Services
Denise Korn Principal, Korn Design
Gary Johnson Principal, Cambridge Seven Associates, Inc.
wednesdaynovember 6
8.00
9.00
9.15
10.00
10.30
11.00
11.30
12.30
Morning coffee & Networking
Welcome Day 2
How To Profit From The Outside-In
Perspective On Customer Experience
Activity
Break
9 Key Steps to Designing Great
Experiences that Delight & Deliver
Service Ecosystems
Lunch
morning
1.30
2.00
3.30
4.00
4.30
5.00
5.00
5.45
Innovation Spotlight
Activity
Break
The Journey from Technology to
Experience
Living Service Worlds
Addressing Unmet Needs in Healthcare
Conference Wrap Up
Closing Reception
afternoon
day twospeakers
Michael Westcott DMI
Brian Gillespie Continuum
Kerry BodineVP & Principal Analyst, Forrester Research
Lesley MottlaExecutive Vice President, Product & Member
Toby Bottorf
Tom Boates
Ryan RosensweigDesigner, Open Innovation Coordinator, Nordstrom
Marius Grigoriu Lab Manager, Innovation Lab, Nordstrom
Surya Vanka Director of User Experience, Microsoft
Shelley Evenson Director of Organizational Evolution, Fjord
we look forward to
unlocking the future with
you!
dmidesign management institute