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Page 1: Event Report:: WSA-mobile Global Congress 2015, Abu Dhabi Feb 1-3

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Page 2: Event Report:: WSA-mobile Global Congress 2015, Abu Dhabi Feb 1-3

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CONTENT

Connecting Smart Minds: Mobile Content with knowledge impact 3

Opening Words by WSA Chairman Prof. Bruck and H.E. Rashed Al Mansoori, DG ADSIC

World Summit Award Mobile Global Congress 2015 Overview 4

Mobile Innovation Exhibition

Innovation Shots, Keynote Speakers 5

Innovation Pitches by WSA Winners 6

WSA-mobile Grand Jury Members 2015 7

WSA-mobile Winners 8

WSA-mobile Global Champions 2015 and Award Ceremony 9

Reverse Pitching by Corporates 10

Interactive Workshops 11

Ibtikari 3.0 12

Social Networking 13

What do others say about WSA-mobile Global Congress 14

Statistics, Social Media and Outreach 15

Print Publications 16

Videos 17

Eventapp and Eventhomepage 18

Social Media 19

Facebook 20

Twitter 22

PR & News 24

Newsletters 27

WSA Board of Directors 28

WSA-mobile Partners and Sponsors 29

Page 3: Event Report:: WSA-mobile Global Congress 2015, Abu Dhabi Feb 1-3

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Connecting smart minds: Mobile Content with knowledge impact Mobile content developers and producers create exciting content and innovative

applications that do more than just meet basic needs of communication. They

impact the daily lives of millions with mobile content and apps that connect

minds.

Smart applications track earthquakes, facilitate banking everywhere for everyone,

make governments more transparent and accountable, and save lives.

Mobile content and innovative applications empower people to read or visualise

colours when they are blind, find each other where there are no street numbers,

overcome motoric and cognitive limitations.

They change the entire experience of tourists be it in Italy, Saudi Arabia, Mexico

or Denmark. They alter the radio experience in Latvia, local news availability in

India, or citizen reporting in the Russian Federation.

Abu Dhabi Systems and Information Centre (ADSIC) is proud to host the

WSA-mobile Global Congress for the third consecutive time and to welcome

all those who actively contribute to the UN WSIS Agenda.

As the main strategic partner for WSA-mobile, ADSIC is ready to provide all

the support needed to develop and increase global participation to achieve

the UN MDGS.

Locally, ADSIC is responsible for the Abu Dhabi IT agenda and plays a very

important role in supervising the e-Government program implementation,

sponsoring initiatives and competencies that are of critical importance to the

project and to the overall Abu Dhabi e-Government strategy, which, in

accordance with the Abu Dhabi 2030 Vision, supports initiatives for

sustainable innovation of technology, nationally and internationally, and the

use of innovative applications for developing and improving content production locally.

Our strategy reflects the international standards of WSA, especially in relation to utilizing ICT as

the means for the welfare and well-being of mankind. Such approach builds on the widely strong

belief that investing in human capital will prove to be the empowering tool for community

transformation towards knowledge-based economy, thereby realizing the vision of our wise

leadership to boost the rank of the Abu Dhabi Government among the best in the world.

Let us all make the most out of this event, which gives us a unique opportunity to share

knowledge, showcase solutions and discuss the latest trends in innovative mobile content creation

– many of which will guide us towards true transformational and

sustainable development.

Prof. Dr. Peter A. Bruck WSA Chairman

H.E. Rashed Lahej Al Man-soori, Director General ADSIC

Page 4: Event Report:: WSA-mobile Global Congress 2015, Abu Dhabi Feb 1-3

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WORLD SUMMIT AWARD MOBILE GLOBAL CONGRESS 2015 Connecting Smart Minds The WSA mobile Global Congress turned Abu Dhabi into a hub for mobile innovation and creative

applications.

The congress provided a unique platform for knowledge exchange between creative minds, young

entrepreneurs, international thought-leaders and industry experts.

The WSA-mobile Global Congress featured:

Mobile Innovation Exhibition

Innovation Shots by international keynote speakers

Innovation Pitches by WSA winners

Interactive workshops and knowledge transfer sessions

Reverse Pitching by Corporates

Award Ceremony and Gala

Social Networking Events

Ibtikari 3.0

MOBILE INNOVATION EXHIBITION

The core of the WSA-mobile Global Congress are the 40 winning applications, demonstrating how

mobile innovation can have an impact on our society and support. The winners´exhibition was a

showcase of all solutions, demonstrating the richness and diversity of creative solutions world-wide.

A great opportunity for hands-on demonstrations and interaction with the winners.

Page 5: Event Report:: WSA-mobile Global Congress 2015, Abu Dhabi Feb 1-3

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INNOVATION SHOTS

Keynotes by international thought-leaders, discussing Internet of Things vs. Internet of Thoughts and

insights on smart content building smart societies.

H.E. Mukhisa Kituyi, Secretary General UNCTAD

Mobile Innovation supporting the UN SDGs

H.E. Abdullah Saeed Al Darmaki, CEO Khalifa Fund for Enterprise Development, UAE

Encouraging Emirati Entrepreneurship

Tarek Kamel, Sr. Advisor to ICANN President, Egypt/Switzerlands

The Socio-Economic Benefitsof an Open, Global & Interoperable Internet

Eng. Mohammed Al Zarouni, Executive Director, Policies and Programs Department

TRA, UAE

Smart Content for a Smart Nation

Paul Hughes, Director of Ten Meters of Thinking, Netherlands

Inspiration Performance on Smart Design

Gary Schwartz, President & CEO, Impact Mobile, Canada

Internet of Things | If Things Could Speak

Rich Radka, Claro Partners, Spain

Internet of Everything | Navigating disruptive change

Ana Serrano, Chief Digital Officer, Canadian Film Centre, Canada

Holodeck anywhere | Intersection of the Internet, mobile & VR

Ralph Simon, Founder Mobile Entertainment Forum Americas and “Founder of the

Ringtone”, UK

Internet for All |Mobile living

Janine Warner, Founder Digitalfamily, USA

Content for smart minds | Disruptive Design for Mobile Education

Dana Al Salem, Founder FanFactory and Co-Founder Yahoo Europe, UK

Smart engagement: Multimedia, Mobile, Music and Fan Intelligence

Tomi Ahonen, Author and Mobile Thoughtleader, Finland, Singapore, Hong Kong SAR

Mobile for smart societies | Society evolvement through and

beyond technology

Rapelang Rabana, Founder ReKindle Learning, South Africa

Page 6: Event Report:: WSA-mobile Global Congress 2015, Abu Dhabi Feb 1-3

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INNOVATION PITCHES BY WSA WINNERS :

MOBILE INNOVATION AT ITS BEST

The 40 WSA-mobile Winners already proved that their products are the most innovative solutions

selected in a unique and tough filtering process.

Each winner had first succeeded in a local competition and proved their product to be the most

promising from their country in the respective category. Each UN member state is eligible to

nominate 1 product per WSA category. This year WSA received more than 500 submissions from

over 100 countries. 67 international jurors selected the 5 best, creative and most innovative apps

per category—the WSA-mobile Winners.

In Abu Dhabi the winners pitched their products in front of a specially appointed experts

jury. Each team had 7 minutes to convince the jury that their team is the most committed, their

solution has the strongest impact and their pitch is the most entertaining.

After the last pitch, the jury selected 1 Abu Dhabi Global Champion in each of the categories.

The winners this year demonstrate the richness and diversity of local content, and prove that mobile

solutions are a key enabler for development.

Page 7: Event Report:: WSA-mobile Global Congress 2015, Abu Dhabi Feb 1-3

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WSA-MOBILE GRAND JURY MEMBERS 2015

Name Surname Position Company Country

Gregor Cholewa CTO KnowledgeFox Austria

Niki Ernst Founder My School of Talks Austria

Anar Huseynov Information Provision Department Innovations Center Azerbaijan Azerbaijan

Kamran Agasi Director Innovations Center Azerbaijan Azerbaijan

Nawaf Abdulrahman IT Director Bahrain Olympic Committee Bahrain

Thierry Bouffioux Erasmus Center for Entrepreneurship Belgium

Hermann Aplogan Mobile Apps Adviser Benin

Rodrigo Assumpcao CEO Dataprev Brazil

Ana Serrano Chief Digital Officer Canadian Film Centre Canada

Catherine Warren President Fan Trust Canada

Gary Schwartz CEO Impact Mobile Canada

Suzanne Stein Lab Director DMRII’s Super Ordinary Canada

Alex Hung CEO Crossover China

Witman Hung President iProA China

Adam Montandon Associate Professor Innovation and Entrepreneurship

Lillebaelt Academy of Professional Higher Learning

Denmark

Juan Carlos Solines Partner Solines & Asociados Ecuador

Tarek Kamel Advisor to the President ICANN Egypt

Pihla Rostedt Designer Rostedt & Co Finland

Timo Rostedt Senior Designer Nordkapp Finland

Tomi Ahonen Author Finland

Alexander Felsenberg CEO Felsenberg Consulting Germany

Rainer Babiel CEO Babiel GmBH Germany

Dorothy Gordon DG Ghana India Kofi Annan Center for Excellence in ICT

Ghana

Ehssan Riazi Esfehani IT Consultant Hamsafar eSolutions Iran

Niall Austin Founder Omnimotions Ireland

Alfredo Ronchi Secretary General Medici Framework Italy

Anne Shongwe CEO and founder Afroes Kenya

Manar Alhashash Secretary General Kuwait eAward Kuwait

Bardhyl Jashari Director Foundation Metamorphosis Macedonia

Marta Tomovska Deputy Minister Ministry of Information Society and Administration

Macedonia

Wafaa Alami Head of Center ISPCR ISESCO Morocco

Paul Hughes Director Ten Meters of Thinking Netherlands

Emmanuel Amos CEO Programos Software Nigeria

Juan Urrazza Senior Analyst Personal Paraguay

Josie Cacdac Vice President for Academic Affairs TRACE College Philippines

Jakub Lebuda CEO Clipatize Poland

Mario Franco Founder and CEO Millennium@EDU Foundation Portugal

Dmitry Priemov Director, Mobile Projects Department Rossiya Segodnya Internatio-nal Information Agency

Russian Federation

Naguib Chowdhury Innovation Specialist, KMID Islamic Development Bank Saudi Arabia

Zuhair A. Azhar Founder and CEO DLT Saudi Arabia

Christelle Scharff President Mobile Monday Senegal Senegal

Alaric Tan Managing Director Creative Alliance Singapore

Felix Lee Advisor, Mentor, Consultant Singapore

Marcus Dang The Creative Alliance Singapore

Rapelang Rabana Founder ReKindle Learning South Africa

Andreu Vea Internet Pioneer and Entrepreneur Spain

Rich Radka Partner Claro Partners Spain

Hala Alturki CEO Themar Academy UAE

Jean-Luc Scherer Head of Service Line Revenue Growth Ericsson UAE

Mohamed Hamdy Managing Director TURN8 Accelerator UAE

Peter Lyons Director MEA GSMA UAE

Rima Shaban Manager Innovation and Entrepre-neurship Center

Abu Dhabi University UAE

Sallyann Della Casa Dreamer in Chief UAE

Dana Al Salem Founder Fanshake UK

Ralph Simon Founder and CEO Mobilium UK

Carlos Abler Leader - Online Content Strategy, Global eTransformation

3M USA

Janine Warner Creator DigitalFamily USA

Page 8: Event Report:: WSA-mobile Global Congress 2015, Abu Dhabi Feb 1-3

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40 INNOVATIONS FROM 30 COUNTRIES

The 40 WSA-mobile Winners, invited to pitch their projects and innovative solutions in Abu Dhabi

were:

m-Business & Commerce Clip Mexico

m-Business & Commerce MOBIZY Portugal

m-Business & Commerce UBANK Russian Federation

m-Business & Commerce MobilePay Denmark

m-Business & Commerce Talabat Kuwait

m-Government & Participation Dubai Police App United Arab Emirates

m-Government & Participation Football-“Pass to get a better

result!” Latvia

m-Government & Participation Electronic Consumer Guide Oman

m-Government & Participation Colab.re Brazil

m-Government & Participation U-report Uganda

m-Learning&Education CURE Runners Austria

m-Learning&Education Lifesaver: A New Way To Learn

CPR United Kingdom

m-Learning&Education iChemist – Titration Simulator Sri Lanka

m-Learning&Education Life in the Womb Ireland

m-Learning&Education myBlee Math France

m-Entertainment&Lifestyle CREATERRIA Poland

m-Entertainment&Lifestyle Wattpad Canada

m-Entertainment&Lifestyle SPLYCE Spain

m-Entertainment&Lifestyle Sherlock:The Network United Kingdom

m-Entertainment&Lifestyle Hero from the past Tunisia

m-Tourism&Culture Nezahualcoyotl Mexico

m-Tourism&Culture Ancient Aquileia 3D App Italy

m-Tourism&Culture Touch Van Gogh Netherlands

m-Tourism&Culture Makkah Window Saudi Arabia

m-Tourism&Culture World Heritage Denmark Denmark

m-Media&News NewsHunt India

m-Media&News FIVE Latvia

m-Media&News Hiru TV-Sri Lanka Sri Lanka

m-Media&News Hyperboloid News Reporter Russian Federation

m-Media&News NOW Lebanon

m-Environment&Health Altibbi Jordan

m-Environment&Health Universal Doctor Speaker Spain

m-Environment&Health App Sistema Ambiental Paulista Brazil

m-Environment&Health BetterDoctor Finland

m-Environment&Health Your Health Morocco

m-Inclusion&Empowerment ColorADD Portugal

m-Inclusion&Empowerment Arko Philippines

m-Inclusion&Empowerment BrailleBoard Palestine

m-Inclusion&Empowerment SnooCode Ghana

m-Inclusion&Empowerment LIVOX Brazil

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m-Business & Commerce MOBIZY | PORTUGAL

m-Government & Participation DUBAI POLICE APP | UAE

m-Learning & Education LIFESAVER: A NEW WAY TO LEARN CPR | UK

m-Entertainment & Lifestyle CREATERRIA | POLAND

m-Tourism & Culture ANCIENT AQUILEA 3D | ITALY

m-Media & News Hyperboloid NEWS Reporter| RUSSIAN FEDERATION

m-Environment & Health UNIVERSAL DOCTOR SPEAKER | SPAIN

m-Inclusion & Empowerment LIVOX | BRAZIL

WSA MOBILE GLOBAL CHAMPIONS 2015

The WSA-mobile Grand Jury selected one Global Champion in each of the WSA categories.

The WSA-mobile Global Champions were announced at the WSA-mobile Gala and Award Ceremony

2015. The winners received their awards from high level laudators such as:

Abdulkarim Al Raesi, Director Strategy and Planning, ADSIC, Dorothy Gordon, Director-General

Ghana India Kofi Annan Center for Excellence in ICT, Mario Franco, Founder Millennium@EDU,

Ralph Simon, Chairman Mobile Entertainment Forum, Zuhair Azhar, Founder DLT, Wafaa Alami,

ISESCO, Mukhisa Kituyi, SG UNCTAD

Page 10: Event Report:: WSA-mobile Global Congress 2015, Abu Dhabi Feb 1-3

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REVERSE PITCHING BY CORPORATES

INNOVATING THE INNOVATION FRAMEWORK

Large corporations are struggling to keep up with the fast pace of the technological evolution, the

smartest ones have realized that they need to cooperate with young innovators and start-ups to

keep track.

At the WSA-mobile Congress in Abu Dhabi the first Reverse Pitching session took place in the MENA

region, and corporates shared what they have to offer, but also what they need from start-ups, with

the audience.

Moderation:

Thierry Bouffioux, Erasmus Centre for Entrepreneurship, Business Angel and Start-Up mentor

With Pitches from:

Yehia Hassan, Senior Solutions Engineer, Esri

Raihana Alhashmi, Audience Marketing Manager- Academia and Startups at Microsoft

Jean-Luc Scherer, Director Core Networks, Ericsson

Selim J. Eddé, Vice President Government Relations, SAP MEA

Arkin Kol, Regional Manager, Dolby

Kamal Hassan, CEO, i360 Innovation

Page 11: Event Report:: WSA-mobile Global Congress 2015, Abu Dhabi Feb 1-3

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INTERACTIVE WORKSHOPS AND KNOWLEDGE TRANSFER SESSIONS

At the WSA-mobile Global Congress 2015 the audience worked in an interactive manner, in order to

guarantee a knowledge transfer between all stake-holders.

Hands-on workshops for creative working, mentoring sessions or interactive discussions on the

development agenda of the United Nations, there was something for each person to contribute and

benefit from.

LEARN FROM FAILURES – LIVE YOUR DREAMS BUSINESS MATCHING WORLD CAFÉ

A speed-matching session, where young

entrepreneurs and start-ups met and learned

from international experts and mentors that

failures are part of success.

SOCIAL MEDIA WORKSHOP by Mathias Haas,

CEO Supersocial, Austria

Hands-on demonstration how to optimize your

reach towards your community and fans through

social media.

INFOGRAPHICS ROCK by Jakub Lebuda, CEO

Clipatize, Poland

ICT Enabled Education by Mario Franco and Millennium@EDU

THE FUTURE OF MOBILES , Scenario building and Visioning exercise

by: Suzanne Stein, Canada and Adam Montandon, UK & Denmark

ARABIC CONTENT CREATION IN EDUCATION, Workshop by

DLT and ISESCO

MOBILE TECHNOLOGY SUPPORTING THE POST-2015 AGENDA

Thought Leadership discussion how ICTs can

support the development of an inclusive

knowledge society, supporting the United Nations

Sustainable Development Goals.

With Prof. Peter A. Bruck, WSA Chairman, H.E.

Mukhisa Kituyi, SG UNCTAD, Tarek Kamel, Sr.

Advisor to ICANN President, Anne Shongwe, CEO Afroes, Wafaa Alami, ISESCO, Rodrigo

Assumpcao, Dataprev, Zuhair Azhar DLT and many more

UAE STUDENT CAMP with Abu Dhabi

University, Centre for Innovation and

Entrepreneurship

The Abu Dhabi university students took actively

part in the WSA-mobile Global Congress, by preparing case analysis on the business models of the

winning projects. In 2 interactive workshops they presented their learnings and recommendations to

the winners.

Page 12: Event Report:: WSA-mobile Global Congress 2015, Abu Dhabi Feb 1-3

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IBTIKARI 3.0 ابتكاري

Transform your innovative idea into a start-up @WSA-mobile

IBTIKARI 3.0 is a tailored program to help cultivate entrepreneurial culture among UAE

nationals and encourage innovation.

The Khalifa Fund for Enterprise Development conducted Ibtikari for the 3rd time in Abu Dhabi, but

for the first time within the WSA-mobile Global Congress. A great opportunity to match Emirati

entrepreneurs with international mentors and start-ups.

To guarantee sustainable partnerships and mentoring for the Emirati

entrepreneurs, WSA and Khalifa Fund conducted a mentoring

workshop for the 6 winning Start-Ups from Ibtikari 2.

WSA mentors: Janine Warner, Creator Digital Family, USA,

Rich Radka, Partner at Claro Partners, Spain; Niall Austin, Ceo Omni

Motions, Ireland, Rainer Babiel, CEO Babiel GmbH, Germany,

Zouheir Lakhdissi, Sehatuk, Morocco, Morten Nybo, Danish Ministry

of Culture, Denmark, Carlos Abler, 3M, USA, Manar AlHashash, SG

Kuwait e Award, Kuwait

IBTIKARI EXHIBITION

The Ibtikari 2.0 winners showcased their incubated projects at the WSA-mobile exhibition.

Page 13: Event Report:: WSA-mobile Global Congress 2015, Abu Dhabi Feb 1-3

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SOCIAL GET2GETHER AND NETWORKING OPPORTUNITIES

WSA is all about building new relationships, friendships and partnerships.

Networking works best, in a nice and relaxed atmosphere.

The WSA-mobile Global Congress audience had the opportunity for exchange, fun and informal

discussions at two networking receptions.

Get2Gether at the Austrian Embassy to Abu Dhabi, hosted by H.E. Ambassador Peter Elsner-

Mackay.

DINNER UNDER THE SKY

Fresh minds need fresh air. After a long conference and workshop day, all guests were invited

to a cultural dinner at the beautiful beach at Abu Dhabi Corniche.

Page 14: Event Report:: WSA-mobile Global Congress 2015, Abu Dhabi Feb 1-3

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WHAT DO OTHERS SAY ABOUT WSA-mobile GLOBAL CONGRESS?

“One of the best informative conferences WSA 2015“

Mustafa Abdulla Almusawa, Abu Dhabi City Municipality, UAE

WSA-mobile Global Congress was a

great event, well organized and with a

great quality in startups and their re-

spective pitches were often moving and

passionate.

I was really impressed by some of the

startups that presented.

Participating as a juror was also a good experience and I

saw a lot of innovations that are very relevant for

the Networked Society vision that Ericsson is driv-

ing.

Jean-Luc Scherer, Head of Service Line Revenue Growth,

Ericsson

It was a wonderful experience, in personal,

professional and networking side. I’m sure

came back being a better professional and

person, because all the exchange I had with

all of you. I hope we can meet again in the

near future, to keep growing together.

Juan Urrazza, Paraguay

Great things will continue to emerge from

the garden WSA is nurturing.

It was amazing how many times a discus-

sion would start among randomly as-

sembled people, and the brilliance of tho-

se in the discussion would contribute an

idea, an insight, or a help connection.

The program was really great. It

combines all elements of engaging

the

participants - thought leaders and

experts sharing their knowledge and

providing

inspiration, participants from various

countries/continents sharing their

unique

ideas, the hosts sharing the rich heri-

tage of their country.

Anonymus, Attendee

I got really amazed by the amazing diversity that I could see

during the event. So many people from so many different

places! This has opened my eyes to reach a broader audience

with my solutions. The WSA was an amazing event to meet

new people from all over, make new friends and possibly new

business opportunities.

Attendee

I would like to

warmly congratu-

late all the win-

ners and all par-

ticipants in the

2014-15 World

Summit Awards.

The expanding

use of mobile phones is creating

new domestic demand for mobile

applications and services geared

towards improving access to a

variety of content. Locally deve-

loped apps for local markets are

emerging fast in developing

countries, offering news, practi-

cal information and content that

supports social and community

development.

We have a shared responsibility

to ensure that advancements in

the area of information and com-

munications technologies make a

difference for sustainable deve-

lopment. The content developed

by the winners illustrates preci-

sely this potential.

Mukhisa Kituyi, Secretary-

General, UNCTAD

Page 15: Event Report:: WSA-mobile Global Congress 2015, Abu Dhabi Feb 1-3

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WSA-MOBILE GLOBAL CONGRESS

STATISTICS, SOCIAL MEDIA AND OUTREACH

420 attendees total from

67 countries

59% visitors from the UAE

TOP 5 COUNTRIES IN TERMS OF ATTENDEES United Arab Emirates

Austria

Brazil

Philippines

Benin

WSA-MOBILE STATISTICS:: INNOVATIVE SOLUTIONS WITH SOCIAL IMPACT

REGIONS NOMINATIONS Nominating countries WINNERS

Africa 85 19 2

Arab Countries and Middle East 92 17 9

Asia 87 16 4

Europe 169 33 19

Latin America and Carribean 53 12 5

North America and Oceania 27 4 1

513 101 40

Page 16: Event Report:: WSA-mobile Global Congress 2015, Abu Dhabi Feb 1-3

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WSA-mobile Publications featuring partners, start-ups and industry trends

Catalogue

Program

The WSA-mobile catalogue features the 40

winners, articles by industry leaders and

provides an excellent overview about how

ICTs can have an impact on society.

Print run: 3000

Language English

Enriched with augmented reality content!

The WSA-mobile Global Congress

program provided an excellent over-

view about all activities, including

background information about parn-

ters and speakers.

Print run: 3000

Language: English

Page 17: Event Report:: WSA-mobile Global Congress 2015, Abu Dhabi Feb 1-3

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WSA-mobile Video Productions

Youtube Channel: wsamobile

Total Views: 170.000

Views February 2015: 2700

WSA-mobile Global Congress Teaser Video

WSA produced for each winning project a demovideo, presenting the unique value of the applications.

WSA-mobile Global Congress Post Show Video, capturing

the highlights.

Page 18: Event Report:: WSA-mobile Global Congress 2015, Abu Dhabi Feb 1-3

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WSA-mobile Global Congress Eventapp

eventmobi.com/wsam15

WSA-mobile Eventapp provided all schedule updates, featured speakers, winners and partners, and

was also a great tool to interact with other delegates.

WSA-mobile Event App was a webbased application and therefore accesible on all devices.

3985 Pageviews

WSA-mobile Global Congress Eventwebpage

All updates, registration, program features and news were also featured on the WSA-mobile Global

Congress event webpage: events.wsa-mobile.org

Pageviews: 5.600

38% Pageviews from UAE

Page 19: Event Report:: WSA-mobile Global Congress 2015, Abu Dhabi Feb 1-3

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WSA-mobile Global Congress: Global Reach through Social Media #WSA15

In order to spread the word about all ongoing activities, sessions and meetings, WSA-mobile used

Facebook, Twitter, Instagram and LinkedIn to reach its online communities.

For WSA-mobile Global Congress we created a Social Media Wall, showing all activies with #WSA15

https://walls.io/wsamobile

Page 20: Event Report:: WSA-mobile Global Congress 2015, Abu Dhabi Feb 1-3

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GLOBAL REACH:: SOCIAL MEDIA #WSA15

FACEBOOK

WSA-mobile promoted the Global Congress speakers, partners, topics and winners continuously on

Facebook.

Current Facebook Likes: 4.334 (March 2015) | www.facebook.com/worldsummitaward

During the WSA-mobile Global Congress the WSA Facebook page got many new likes.

Great content shows great results.

The reach on Facebook had clear peaks

during the weeks before the WSA-

mobile Global congress and the days

during the congress in Abu Dhabi.

NEW LIKES ON FACEBOOK

FACEBOOK REACH

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The post about the WSA-mobile Global Champions and the Award ceremony reached 16.243 people

and got 210 likes.

To guarantee interaction between our community, WSA created also a Facebookgroup, to share

pictures, post news and keep each other updated.

The WSA Facebookgroup has currently 175 active members.

Page 22: Event Report:: WSA-mobile Global Congress 2015, Abu Dhabi Feb 1-3

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GLOBAL REACH: TWITTER #WSA15

WSA official hashtag #WSA15 has been used 1125 times in 30 days. From the graphics below,

you can notice a peak on the Congress days. Twitter.com/WSAoffice

In detail:

January 31st 143 (pre-conference day)

February 1st 345

February 2nd: 363

February 3rd: 126

In average, the hashtag covered the 3 days of the event with 278 tweets per

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PR and NEWS

Mediapartners 2015

12%

19%

26%

2%3%

38%

Coverage by Region

Europe Africa

Asia America

Oceania Arab Countries and ME

UAE20%

Others80%

UAE Coverage

Page 25: Event Report:: WSA-mobile Global Congress 2015, Abu Dhabi Feb 1-3

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WSA-mobile Clippings (Selection)

Innovation and Entrepreneurship integrated in Abu Dhabi University’s academic curriculum (Albawaba BUSI-

NESS, February 25, 2015)

PH mobile app wins award in Abu Dhabi (ABS-CBNnews.com, February 17, 2015)

MOBILE APP INGENUITY - 8 Global Winners in App development Best Awarded in Abu Dhabi (Almasalla Travel

News, February 9, 2015)

Sri Lanka's Hiru TV Wins 'Best Mobile App' Award at the World Summit Awards 2014 in Abu Dhabi (Hero

News, February 6, 2015)

MOBILE APP INGENUITY – the World’s 8 Best Awarded in Abu Dhabi (GeoConnexion, February 5, 2015)

WSA event winners honoured at Abu Dhabi event (Trade Arabia, February 4, 2015)

Manar Al-Hashash first Kuwaiti on judging panel of WSA-mobile (Kuwait News Agency - KUNA, February 3,

2015)

Pioneers of mobile development to attend WSA Mobile Content (Al Bayan - Businness, January 29, 2015)

ABU DHABI SISTEMS AND INFORMATION CENTRE HOSTS THE UN's 2015 WORLD SUMMIT... (Al Watan - Bu-

sinnes, January 29, 2015)

Abu Dhabi Retirement Pensions & Benefits Found ADRPBF joins unified communications (Amarat Al Youm, Ja-

nuary 29, 2015)

Khalifa Found sponsor UN's 2015 WORLD SUMMIT AWARD MOBILE CONTENT... (Al Watan - Businnes, January

29, 2015)

Abu Dhabi Systems and Information Centre Hosts the UNs 2015 World Summit Award - Mobile...

(MENAFN.COM, January 29, 2015)

ADSIC and Oracle to empower Emirati Youth (Zawya.com; alitthad.ae; alfajr-news.net, January 27-28 2015)

Project NOAH's Arko finalist in international app competition (Rappler.com, January 25, 2015)

WSA-Mobile Global Congress, Abu Dhabi, Feb 1-3 2015. Connecting Smart Minds (GeoConnexion, January 19,

2015)

Altibbi raises funds from strategic regional investors and wins the WSA-mobile Award for 2014 (AME Info, De-

cember, 17 2014)

UAE taking lead for mobile excellence in global mobile content Award (AME Info, November 23, 2014)

Life in the Womb app receives 2014 World Summit Award (Businness & Leadership, November 19, 2014)

Talabat.com recognized by the United Nation's World Summit Award Mobile (ZAWYA, November 19, 2014)

DOST’s Project NOAH bags int’l award (InterAksyon.com, November 14, 2014)

Saudi app a WSA-mobile winner (Saudi Gazzette, November 12, 2014)

Hiru TV wins Best Mobile App at the UN based World Summit Awards 2014 (Hiru News, November 11, 2014)

Talabat.com recognized by the United Nation's World Summit Award (ZAWYA, November 10, 2014)

Smart minds connected: UN-based World Summit Award announces 40 winners in mobile... (Inforeview Maga-

zine, November 2014)

Danish history-app selected for coveted award (The Copenaghen Post, October 31, 2014)

UN-Based World Summit Award Announces 40 Winners In Mobile Content Best Practice (PCTech Magazine,

October 30, 2014)

WSA Initiative Announces Most Outstanding African m-Content and Apps 2014 (pctechmag.com, September

30, 2014)

Africa: WSA - MDG Game Wins Best Mobile APP Africa 2014 (allAfrica.com, Septmeber, 24 2014)

‘See Muscat’ to represent Oman at World Summit (Oman Daily Observer, August 26 2014)

TRA now open to submissions from UAE entities for the WSA Mobile Contest 2014 (emirates247.com, March

7, 2014)

Ministry of Information & Communications Technology Calls for Entries for WSA-Mobile 2014 (zawya.com,

March 18, 2014)

Qatar govt invites app developers to WSA-mobile (telcompaper.com, March, 20, 2014

Nigerian Economic Summit Group invites Osun over Opon Imo (WorldStage News, March 17, 2014)

APP-solutely Smart! WSA mobile opens call! (InfoReview, March 17, 2014)

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WSA-mobile NEWSLETTERS

WSA-mobile shared 5 newsshots, announcing the WSA-mobile Global Congress 2015, informing

the global network about recent news and developments.

Each WSA newsletter was sent to 6000 contacts world-wide.

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WSA BOARD OF DIRECTORS Peter A. Bruck Chairman, World Summit Award CEO and Chief Researcher, Research Studios Austria Forschungsgesellschaft AUSTRIA

EXECUTIVE BOARD MEMBERS Christian Rupp Federal Executive Secretary, eGovernment, Chancellery Office AUSTRIA

Rudi Vansnick President, Internet Society Belgium BELGIUM

Catherine Warren President, FanTrust Entertainment Strategies CANADA

Elizabeth Quat Founder and Immediate Past President, Internet Professional Association (iProA) CHINA

Alexander Felsenberg CEOFelsenberg Consulting, Düsseldorf / Berlin GERMANY

Dorothy K. Gordon Director-General, Ghana-India Kofi Annan Centre of Excellence in ICT GHANA

NON EXECUTIVE BOARD MEMBERS George Sharkov Director ESI Center Eastern Europe BULGARIA

Adam Montandon Associate Professor for Innovation and Entrepreneurship DENMARK

Effat El Shooky Director of Online Distance Learning Program, Cairo Regional Center for Training on Conflict Resolution and Peacekeeping in Africa -CCCPA- Cairo,

EGYPT

Madanmohan Rao Chief Researcher Mobile Monday INDIA

Anne Githuku-Shongwe

CEO and Founder Afroes KENYA, SOUTH AFRICA

Rudy Laddaga Lopez CEO and Co-Founder, U-TOUR MEXICO

Jak Boumans Managing Director, Electronic Media Reporting NETHERLANDS

Osama Manzar Founder & Director, Digital Empowerment Foundation INDIA

Manar Alhashash Secretary General, Kuwait e-Award; e-Leader, UN GAID KUWAIT

Latif Ladid President, IPv6 Forum LUXEMBOURG

Reshan Dewapura Chief Executive Officer, ICT Agency of Sri Lanka (ICTA) SRI LANKA

Ralph Simon CEO & Founder, Mobilium International, Chairman Emeritus & Founder, Mobile Entertainment Forum-Americas UNITED KINGDOM

Anya Sverdlov Managing Director, Actis Wunderman RUSSIAN FEDERATION

Jasna Matic Special Adviser for Competitveness and Knowledge Economy | Ministry of Finance and Economy

SERBIA

Maya Makanjee Chief Officer Corporate Affairs | Vodacom Group Limited SOUTH AFRICA

Janine Warner Creator DigitalFamily.com USA

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WSA-mobile Global Congress was brought to you by the

WSA mobile volunteer network and the WSA Partners:

CONTACT:

Prof. Dr. Peter A. Bruck, Chairman World Summit Award

Ms. Nora Wolloch, WSA Project Manager

wolloch@icnm,net | +43 660 630408 3

Ms. Manuela Wagner, WSA Community Developer

[email protected]

www.wsa-mobile.org

facebook.com/worldsummitaward | twitter.com/WSAoffice

Leopoldskronstraße 30, 5020 Salzburg, Austria