E V E N T R E V I E W 2 0 1 6

VIVID Sponsors

Supporting Sponsors

Event Partners

Event SummaryDecor + Design has been running since 2004, and is now

established as Australia's No.1 interiors event.

The 2016 show attracted over 11,000 design­savvy trade visitors

from Australia and beyond.

This year's event showcased an Australian range of new and

innovative products from 250 companies.

The four day event,

co­located with the Australian International Furniture Fair,

saw leading manufacturers and wholesalers

unveil new collections, discuss future trends, network and sell

products to Australia’s leading retailers and buyers.

We are delighted with the excellent attendance and the

overwhelmingly positive feedback from our exhibitors, with record

numbers rebooking for 2017.

Buyers were able to view the latest products and designs,

with many sales opportunities generated.

We are also thrilled to hit record numbers of attendance to our

International Seminar Series and Trend Tours.

The VIVID Awards ­ Australia’s longest running design competition

inspired attendees with innovative furniture and lighting designs

and concepts in its 13th Year

We look forward to welcoming you to the next Decor + Design &

AIFF on 20th – 23rd July 2017, at the Melbourne Exhibition Centre.

250Exhibiting Companies

of exhibitors generated qualityleads and prospects*7% increase from 201592%

$171,456 is the average of ROI each

exhibitor expects togenerate from their

participation at the show*28% increase from 2015

of exhibitors were able to raise their brand awareness*13% increase from 201597%

of exhibitors rebooked ONSITE for next year*15% increase from 201555%

of the exhibitors were satisfied with the quality of visitors*2% increase from 201582%

of exhibitors consideredDD and AIFF more effective as amarketing medium than other showsand expos*22% increase from 2015

70%

is the average number of leadsexhibitors generated from theirparticipation at the show*22% increase from 2015

123

80%Australianowned companies

Exhibitor Profile:49% Furniture / Furnishing38% Homewares12% Artwork & Wall decoration11% Flooring, Rugs & Floorcoverings7% Lighting6% Outdoor furniture and

furnishings

3% Textiles2% Services2% Mattress,

base products

*Information taken from the

DECOR + DESIGN & AIFF POST SHOW REPORT

September 2016 by Omnyfy Events omnyfyevents.com

Exhibitor Summary:

5 %

11,000AttendeesIncreasein visitors

of visitors likely orhighly likely to recommend orpurchase products seen at theshow*

88%

$251,000Average amount of

interior or furnishingtype products and

services that each visitorpurchases or specifies

each year*

$47,200Average anticipated

spend over the next yearon products and services

found at the show*

were satisfied with the qualityof the exhibitors at the show80%

of visitors were satisfied withthe relevance of the show products to their needs80%

of the visitors were satisfied or very satisfied with the show overall85%

were satisfied with the ease offinding products they werelooking for85%

of visitors expected to be makingshow related purchases after six months have passed25%

Visitors were mainly from Australia

Victoria 75%

Interstate 23%

Overseas 2%

*Information taken from the

DECOR + DESIGN & AIFF POST SHOW REPORT

September 2016 by Omnyfy Events omnyfyevents.com

Visitor Summary:

Business activity*50% Interior Design / Decorator20% Retail Chain, Independent6% Manufacturer5% Architecture5% Local Government / Associations / Educational

3% Institution Building / Construction3% Contractor / Sub-contractor 2% Venue, Hospitality, Hotel 2% Distributor / Wholesaler2% Importer / Agent2% Media

Area of responsibility*51% Interior designer30% Retail buyer11% Sales / Marketing4% Architect2% Agent2% Textile designer

Visitor Summary:

Main objectives for visiting*99% To see the new products.98% To keep up-to-date with the

latest industry events97% To be inspired by the show76% To meet with existing suppliers69% To network with industry peers67% To see the upcoming design

talent at VIVID

*Information taken from the

DECOR + DESIGN & AIFF

POST SHOW REPORT ­ September 2016

by Omnyfy Events omnyfyevents.com

Business sectors*89% Furniture75% Lighting62% Homewares61% Decorative Accessories59% Soft Furnishings56% Art Work49% Textiles 47% Wall and Surface Finishes 46% Floor Coverings43% Outdoor Decoration40% Flooring Finishes28% Manchester27% Window Dressings3% Other

Decision-making power*65% Final decision34% Influence and recommend1% No influence at all

2016 exhibitors included:

A B O U T S P A C E | A F G H A N I S T A N R U G S A N D C A R P E T C E N T E R | A L B I I M P O R T S | A L L I A N C E F U R N I T U R E T R A D I N G | A R I E S T R A D I N G | A S I A N T I D E | A T O L Y I A /

I N A R T I S A N | A U S K I N / F I B R E | A V A L I A | B A N D H I N I H O M E W E A R D E S I G N | B E A G L I E R B O O K S | B I S Q U E I N T E R I O R S | B R U M B Y S U N S T A T E | C A F E L I G H T I N G |

C O O P E R B L A C K | C O R P O R A T E A R T | C R A F T E N T E R P R I S E S | D A R C Y & D U K E | D A R L I N | D E S I G N E R B O Y S A R T C O L L E C T I O N | D O T T S R U G S | E M A L L |

E N J O Y L I G H T I N G | E O E I N T E R N A T I O N A L | E S C A P E T O P A R A D I S E | G A R D E N H O U S ED É C O R | G L O B E I M P O R T S | G L O B E W E S T | H U R F O R D H A R D W O O D | I D I O M

D E S I G N E R F U R N I T U R E P T Y L T D | I N D O S O U L P T Y L T D | I N N O V A T E C A U S T R A L I A P T YL T D | J O F F S F U R N I T U R E | J O H N S O N T I L E S | K E T T L E I N T E R I O R S |

K O U G I F U R N I T U R E | L A G R O L L A | M D E S I G N F U R N I T U R E | M A Y F I E L D L A M P S | M A Y V N I N T E R I O R S | M L I L Y A U S T R A L I A | M U B U H O M E | N E W O R I E N T A L T R A D I N G |

O N E W O R L D C O L L E C T I O N | P R E M I U M L I G H T I N G | R E G A L H O U S E | R I D G E F U R N I T U R E A U S T R A L I A | R U B Y S T A R T R A D E R S | R U G S D I R E C T | S A T A R A

A U S T R A L I A | S P A C E T O C R E A T E | S T B A R T S | T A N T R A I M P O R T S | T H EW A L L P A P E R C O M P A N Y | U N I Q W A F U R N I T U R E I M P O R T S | V O L U M E S L I G H T B O X

C O M P A N Y | W I N T O N H O U S E A N D M A N Y M O R E

"The calibre this year was really high; the show waswonderful for us."Kerrie Thornton, Senior Manager at SPACE TOCREATE

"People come here for inspiration. These days everyoneis so busy, people like to step away from behind theirdesk and come to an environment like this, which has agreat vibe."GLOBEWEST

"Our experience at the show was great: our stand wasalways very busy; we saw a lot of foot traffic."Luke Wyatt, Co­Owner at HEPBURN HARDWARE

"Our stand this year was the biggest stand that we hadat Decor + Design thus far. We introduced two newfurniture ranges at the show. It went really well as wesaw a lot of foot traffic and the overall experience wasgreat."GALLERY HOME

"Our experience was really good, as we had a busyshow with lots of interested interior designers withrelevant questions. We also made good connections."Tara Solberg, Owner & Director at INDIGO LOVE

"The visitors were fantastic as well as the qualityof the designers; we saw a lot of retailers and reallyquality professionals, who enjoyed their experience onHouzz too."Olivia Tuivaga, Industry Marketing Team & Eventsat HOUZZ AUSTRALIA

"AIFF has been instrumental in launching LaForma'sbrand in Australia. The show has continued to groweach year, providing us with quality leads and enablingus to cement our existing relationships."Sara Hall, National Marketing Manager at LAFORMA

Testimonials:

"Decor + Design exceeded all of our expectations,

there was an extensive amount of quality leads

generated from this event (more than any other trade

show we have exhibited at before) and we are looking

forward to next year’s event!"

Sacha Alagich, Owner at ESCAPE TO PARADISE

"Decor + Design is a really useful event whereby we

can gauge which of our products have the most

interest within the industry, and thus which we may

want to concentrate more on pushing. What's more,

you get to receive this feedback and discuss the

products face­to­face ­ in person with real potential

clients, so this is a magic thing to behold."

Damon Torsten Nash, Marketing at ABOUT SPACE

"Decor + Design proved to be an excellent industry

event once again. The whole event is so well

organised and managed, and it's really become a

destination for people searching for beautiful products

and design. We love the show, and hope to be back in

the future!"

Alyson Sturley, Owner & Director at TÄNDA MODERN

"It was our first time at Design & Decor. We were

pleased with the support we received from the staff as

well as the feel at the overall event. We recommend

the event for the following reasons: new customer

base; more brand / product awareness; added

diversity."

Michelle Lawson, Director at DARLIN

"We are a start­up business and this was our first time

exhibiting at a trade show. We received great product

feedback and positive reinforcement from visitors to

our stand. The contacts we made were relevant to the

industry and will help us grow our business."

Anonymous EXHIBITOR

Testimonials:

A B O D E L I V I N G | A L D I S T O R E S | A L E X A N D E R P O L L O C K | A L P H A | A M B I E N C E | A M P E R S A N D | B E R K O W I T Z | B E T T E R L I V I N G F U R N I T U R E | B E V M A R K S |

C L I C K O N F U R N I T U R E | B U N N I N G S | C L U L I V I N G | C O A S T A L L I V I N G | C O C O R E P U B L I C | C O C O O N | C O R A L H O M E S | C O S T C O W H O L E S A L E |

C R O W N M E L B O U R N E L T D | C U R I O U S G R A C E | D E C O R L I V I N G | D E J A V U I N T E R I O R S | D I D I E R | D O M A I N | D O M A Y N E | D U L U X | D U N L O P F L O O R I N G | D W E L L |

E N H A N C E I N T E R I O R | E S S E N T I A L L I V I N G | E S T A B L I S H E D F O R D E S I G N | F A N T A S T I C F U R N I T U R E | F O C U S O N F U R N I T U R E | F O R T Y W I N K S |

F R A N K I E A N D C O C O | F R E E D O M | F R E N C H C O N N E C T I O N | F U R N I T U R E D I R E C T | G U E S T G R O U P | H A R V E Y N O R M A N | I N K & F E A T H E R S | H O M E M A K E R S | K M A R T |

L I V I N G E D G E R E N T A L | M Y E R | M I L A N D I R E C T - T E M P L E & W E B S T E R G R O U P | O Z D E S I G N F U R N I T U R E | P O M E G R A N A T E | S C H I A V E L L O | S N O O Z E |

T H E R U G C O L L E C T I O N | V O G U E H O M E W A R E S | V O Y A G E R | W A R W I C K F A B R I C S | W E S T F I E L D | Z A N U I | Z O H I I N T E R I O R S & M A N Y M O R E .

Visitors to the 2016 included:

International Seminar SeriesDecor + Design once again delivered an outstanding

line up of design thought­leaders, who presented

inspiring and thought­provoking seminars as part of

the International Seminar Series. These informative

forums provided valuable insights and provocative

discussion on hot topics within the interiors industry.

900Overvisitors attendedthe seminarsacross 4 days**including designTrend Tours around the exhibition

Trend ToursVisitors joined futurists Victoria Redshaw & Phil

Pond, as they took them on a tour of the show floor.

This “working” tour let the participants see the show

through their eyes and benefit from their trend

forecasting expertise and special picks from the

show.

4 Trend Tours15 selected products120 visitors attended.

Trend Hub - NEWThe Trend Hub was a dedicated area in a prime location on the show floor

where visitors were inspired by interactive design­led activity and future design

trend information. Interior designers and architects were able to take advantage

of the free future trend information and be inspired and educated about unusual

material and texture samples from around the world

VIVID2016 marked the 13th year of Australia’s longest

running design competition, VIVID (Vibrant Visions in

Design). VIVID 2016 showcased some of the most

dynamic emerging Australian designers. Curated

by Latitude, this is a highly esteemed industry

awards. The finalists were featured in a specially

designed exhibition space within the Australian

International Furniture Fair.

65More than

innovative pieces by

60 emerging designersand a panel of 15 industryexperts selected thewinning designs

Trends Champagne LoungeThe Trends Champagne Lounge was centrally located within Decor + Design.

The 2016 design showcased the latest colour trends and was a perfect place to

relax, discuss emerging designers, conduct business and nurture creativity.

Visitors and exhibitors took time to recharge with a glass of wine or champagne

in this ultimate creative environment.

More than an exhibition:

This platform gave the

opportunity for independent studios ­

designing lighting, homewares and

furnishings ­ to show their latest

creations.

10 Niche studios exhibited

New for 2016 was AIFF loves

HOMEMADE – a dedicated area at the

front of the exhibition to grow and foster

Australian based furniture, cabinet and

joinery makers.

10Furniture makers exhibited

Part of DESIGN:Bazaar, WALL ST

gave textile designers and surface

artists the chance to showcase custom

work and collections.

10Emerging artists exhibited

Special Areas:

Marketing & Promotion Targeted AudienceOver  80,000*Design & RetailProfessionals reached*A comprehensive visitor marketing campaignwas executed using the full range of mediaincluding direct mail, email, PR, print media,online advertising and social media,in the 6 months leading up to the event.

Electronic direct mail

Direct electronic marketing to a targeted data pool of

80,000+ design & retail professionals from Australia and

internationally, as well as 25,000+ subscribers to our

fortnightly Design Online newsletter

Visitor promotional email campaign launched 15 weeks

out, with weekly notifications occurring from 12 weeks

Print direct mail

Postcard drop to targets in Australia & New Zealand (12 weeks from event)

Trade invite booklet sent to past attendees from the past two years (5 weeks from

event)

Print advertising

SMS MarketingWeekly visitor promotional emails promoting exhibitors and special features to over

30,000 relevant professionals

Exhibitor marketing kits distributed electronically at 12 weeks Web banners, social

media tips and electronic trade invite that were used to directly invite exhibitors' client

database

15INDUSTRYPARTNERS

Marketing & Promotion

Online advertising

Websites:The Design Files

Interiors Addict

Furnishing International

Furniture and Bedding

Australian Design Review

Australian House & Garden

Google display advertising

Facebook advertising

Instagram advertising

Cookies and web data were utilised to show adverts to potential visitors

Design Online

The shows were promoted through a popular blog, featuring regular interviews with

exhibitors as well as current trends. Updated regularly and shared via our fortnightly

newsletter, Decor + Design Online, as well as social media.

Public RelationsRegular press releases to the key Trade media.

High profile interviews with seminar speakers and exhibitors.

VIP Media lunch held on Day one.

Marketing & Promotion

Social Media

Exhibitor Support

The exhibitor package offered a range of free marketing tools for exhibitors to promote

their presence before and during the event.

6000+

3500+

12000+ (inc. AIFF & D+D)

1500+

"I Found the DD & AIFF team

friendly, efficient and professional.

They were a delight to work with."

­ GILL COHN ARTWORKS

SAVE THE DATES20 - 23 JULY 2017 | MEC

For more information, please contact Alice Domenis, Exhibition ManagerT: 02 9080 4147 ­ E: alice.domenis@informa.com.au 

About Informa

Informa is Australia's largest event organiser, organising over 450 events annually. These range from niche training courses, through

to high­level conferences and on to large scale exhibitions attracting thousands of attendees.

A diverse range of industries are catered to through our one hundred and fifty plus high­level conferences including: mining and

resources; healthcare; transport; defence; higher education; social policy; law and finance. Our public and onsite training courses

cover over thirty industry sectors and generate astounding feedback. Over 95% of our customers would recommend us to a

colleague. We organise large scale exhibitions for both trade and consumers attracting highly qualified visitors to over 1,000

exhibiting companies that we attract annually. Informa Australia is part of the larger Informa Group, listed on the London Stock

Exchange, with over 6,000 employees in over 25 countries. We are the largest publicly owned organiser of events in the world. Other

divisions include Academic Publishing and Business Intelligence.

For more information, please visit www.informa.com.au

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