eventbrite - wellness event health checklist

Event Health & Wellbeing Checklist

7 tips for incorporating health & wellbeing trends into your events

EVENTBRITE AUSTRALIA 2016 2

WanderlustBrand Manager - Australia & New Zealand Jacque HalsteadRead our Q&A with Jacque here

The Wellness FestivalDirector & FounderLauren PellRead our Q&A with Lauren here

We looked at the health and wellbeing trend in Australia, with advice from Eventbrite and two local event experts:

3Source: 2015 Eventbrite Live Experiences Impact Survey

The 2015 Eventbrite Live Experiences Impact Survey indicates that the busier our lives, the more we look for outlets. Our hectic lifestyles are a key driver of Australia’s growing appetite to shun material goods in favour of live experiences.

51% also want to achieve greater wellbeing

48% will attend more events to

achieve a better balance between work and fun

Source: 2015 Eventbrite Live Experiences Impact Survey 4

The trend toward health and wellbeing activities will continue to be a rising trend this year and beyond.

Australians are planning to attend more events in the next 12 months than ever before, with 37% wanting to get more involved in health and wellbeing activities, such as meditation, yoga, and health expos.

EVENTBRITE AUSTRALIA 2016 www.eventbrite.com.au

Tip 1: Find the right fit for your audience and event

Look at wellness trends that influence your demographic, and consider how these could be incorporated into your event.

Digital platforms like Instagram and Pinterest can provide great insight into where your audience seeks inspiration from.

Look for popular trends, hashtags and personalities to see what kind of speakers, activities, or food you could incorporate into your event.

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Tip 2: Collaborate with the right partners and participants

If you want to improve the health and wellbeing of your attendees, finding partners, speakers, and vendors that support your vision is crucial.

Event partners and participants that attract the audience you want to promote to will improve your marketing strategy, particularly when it comes to social media.

By securing high calibre speakers that support strong health and wellbeing messages, The Wellness Festival was able to use Instagram to cross promote their event to an audience of over 1,000,000 followers with an interest in their event program.

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Tip 3: Choose your venue carefully

Many venues are contracted to in-house catering, which could foil your attempts at creating healthy food options for attendees at your event. Check carefully what agreements are in place, ask about catering options, and if you can’t find what you’re looking for consider hiring a ‘blank canvas’ venue.

Lauren Pell explains “For The Wellness Festival, we decided to book a warehouse and build from the ground up so we could have total control over the food options. It’s definitely a more costly option, but worth it to build a truly bespoke event.”

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Tip 4: Be authentic

Mindfulness is all about careful consideration, and it can’t be faked.

Jacque Halstead advises “anyone looking to partner with an event should use it as an opportunity to tell a real story and form a relationship with your consumers. Let them know what contribution you’re making. Your investment and effort will be void if this is done in a fake or ‘plastic’ way, people will see right through it.”

8EVENTBRITE AUSTRALIA 2016 www.eventbrite.com.au


Tip 5: Create lasting memories and connections

48% ofmillennials believethatsomeoftheirbestmemoriescomefromaneventorliveexperienceandagreethatattendingeventswithfamilyandfriendsdeepenstheirpersonalrelationships.

Wanderlusthaveboostedtheirticketsalesbyincludingteamregistrationfortheir2016Wanderlust108MindfulTriathlonevents.Byallowingteamregistrations,attendeesareencouragedtorallyfriendsandfamilytoexperiencetheeventtogether.

9Source: 2015 Eventbrite Live Experiences Impact Survey


Tip 6: Look at activities that can work in breaks

Most events hold networking drinks and breaks, which can be a perfect time to shake things up with some healthy alternatives.

Ideas & Inspiration

• Healthy breakfast and lunch options• Lunch time or post-event work out classes• Yoga or meditation break outs• Neck massages and chill out zones• Smoothie bar• Tea infused cocktails and mocktails for non-drinkers• Encourage vendors to offer healthy choices or activities



Tip 7: Being mindful doesn’t always have to be virtuous

Having options for non-drinkers can help make your event feel more inclusive, but it doesn’t mean you need to ditch the booze altogether. Providing more options gives attendees the control to choose what suits their lifestyle.

Being mindful also doesn’t have to mean being virtuous all the time. Wanderlust incorporates alcohol and different food options into their events, but partner with local vendors that use sustainable practices and organic produce.


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Event Health & Wellbeing Checklist:

q Research wellbeing trends that are right for your audience

q Look to partners and vendors for support

q Check venue catering agreements and options

q Be authentic in your approach to health and wellbeing

q Look for opportunities to create connections between participants

q Consider small activities that can work in breaks

q Look at overall wellbeing, not just food and fitness

q Allow attendees to make conscious choices

eventbrite - wellness event health checklist

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