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WHO IS ADABISC?

BEHIND EVERY SUCCESSFUL BRAND IS SOMETHING THAT MAKES IT GREAT. STRIVE TO FIND IT, FIND EXCITING WAYS TO TELL IT AND DO IT WITH PASSION, AND YOU’LL MAKE AN INSTANT CONNECTION WITH THE PEOPLE YOU WANT TO REACH.

agency core next hype

Account management

Campaigns

Copywriting

Media planning

Below-the-line

Brand development

Identity design

Space design

Retail environments

Brand concepts

Web development

Mobile applications

Digital signage and installations

SEO

Digital advertising

User experience

Public Relations

Media Liaison

Reputation management

Press conferences

Social Media

studio events page

TV commercials

Corporate films

Photography

Animation

3D CGI

Special effects

Editing

Audio recording

Music composition

Launch events

Gala dinners

Exhibition stands

Concerts

Brand activations

Installations

Content development

Online publishing

Journalism and creative writing

Corporate publishing

Magazines and newsletters

Integrated communication and advertising

Branding and brand experiences

Digital, web and technology

PR and reputation management

Film, photography and post-production

Conferences, exhibitions and branded experiences

Content & corporate publishing

STRUCTUREAdabisc has grown organically in line with market needs, today offering an extensive range of services through seven divisions:

OUR VALUES

As brand guardians we set boundaries that protect a client’s brand. We fight to produce the best work possible, and never compromise to the extent that it would diminish a brand.

The drive to move from isolated groups to a boundaryless creative flow between people and processes.

IntegrityFragmentation to Integration

Behind every successful company or product is something that makes it great. Strive to find it, find exciting ways to tell it and do it with passion, and you’ll make that instant connection with the people you want to reach.

Simple TruthInvention is the freedom to think creatively and act boldly. Invention adds value to our clients, to our company, and to ourselves.

InventionWe bring 100% to what we do, and will only present to clients what we absolutely believe in.

Passionate Belief

WHAT’S

ALL ABOUT?

EVO

LVE

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DEL

investigate

interrogate

inquire

insight

implementbigidea

From the insight, we formulate the:

Client presents the agency with a communication problem

We research, unravel, probe and think

A Simple Truth emerges, and is captured in the brief

Build inspiring and engaging ways to deliver across the media spectrum

Execute the plan

Project post-mortem. Assess success. Develop learnings.

integrate

EVOLVE MODEL

innovate

ON-TIME AND ON-BUDGET PROJECTMANAGEMENT PROCESS

EVEN

TS

Your partner for unforgettable events

WHOWE ARE?

ADabisc Events forms part of the Adabisc Group, Qatar’s largest and most established creative communications company. Adabisc Events is not an ordinary events provider. Regardless of size or budget, Adabisc Events aims with every production to create something that the audience remember for weeks after, an experience that gets talked about and shared as widely as possible.

ADabisc Events has a wide team within the group to assist in every aspect of the project development, from strategists and designers to video and photography crews, delivering a real advantage to our clients. From exhibition stands to product launches and gala dinners to major festivals, Adabisc Events is your ideal partner in Qatar.

OUR INTEGRATED SOLUTION

BRANDSIN EVOLUTION

GROUNDWORK DISCOVER DEFINE IDEATE PROTOTYPE IMPLEMENT EVOLVE

SETUP UNDERSTAND CREATE

MONITOR & CONTROL

EXECUTION

DELIVER

LEARN

HOW DESIGN THINKINGWORKS IN REALITY

GROUNDWORK

Groundwork ensures that there is a clear understanding between Adabisc and client, aligning business goals and identifying key sources of information.

Typical actions

Kick-off meeting Review and analysis of available data

Competitive review Benchmarking Management and staff interviews

When Vodafone approached Adabisc to create an exhibition stand for QITCOM, the goals were clear: to present their new product with a customer experience that was conceptual, memorable and in line with Vodafone’s world-class brand image.

DISCOVER

In Discovery, strategists delve into the problem through consumer research, brand insight and persona development.

Typical actions

Full review of groundworkinformation

Definition of the problem as a statement

Target audience analysis and

personal development

Alignment of business, brand and creative goals

Meetings between the client and our design teams included a concept workshop where the initial ideas were developed.

DEFINE

Definition delivers a specific strategy. At its heart is the consumer insight that brings the consumer desire and product/service into alignment.

Typical actions

Inductive and deductive sharpening of the strategic outline

Revelation of the consumer insight

Definition of the core strategic proposition

Following the discovery meetings, the project team focused on constructing a brief and bubble diagram that clearly outlined the ambitions and constraints of the project. Collectively, these became the roadmap for the ideation phase to follow.

Booth Bubble Diagram

Future Transportation

Garage

Future Health Care

Future Home

Local and International Business -

Meeting Area

Reception

Storage Refreshment Area

Ramp

Wearable Technology

Ramp

IPads

Reading Corner

Amazone Kindle Fire

IDEATE

Ideation transfers strategy into creative ideas through guided brainstorming sessions.

Typical actions

Briefing, envisioning and visualizing

brainstorms

Exploration of numerous creative directions

Selected concepts for development

Booth Zoning Plan

Future Transportation

Garage

Reception

Storage Refreshment Area

Local and International Business -Meeting Area

Future Home

Future Health Care

IpadsFuture City

Ramp

Ramp

CAT

Booth Layout Booth Sketches

BLUEPRINT/PROTOTYPE

Blueprinting or Prototyping takes the selected concepts from the ideation phase and begins the process of fully-fledged development.

The brand team offered early amendments that strengthened the impact of the exterior space, and a draft presentation was made to client. Two phases followed, where materials and textures were updated, resulting in the final approved direction.

Typical actions

Project planning and management

Production process selection

Develop blueprint or prototype

Evaluate and enhance

Booth Final Design

IMPLEMENT

Implementation is undertaken with a specialist team. A team leader is assigned and is responsible for each step of the production process.

Typical actions

Production planning Finalising of design or collateral

Roll-out scheduling Final production

Once approved, the design phase ended and roll-out of the final stand commenced. The production teams, led by a project manager, created the stand in a modular format to ensure quick and hassle-free construction of the stand within the QITCOM venue. Finishing and furnishing was maintained to an exceptionally high standard.

Booth QITCOM 2014

EVOLVE

Learning is a core objective of every project. We look to enhance our effectiveness through post-analysis and monitoring.

Typical actions

Product and campaign analysis

Social media monitoring Customer feedback Qualitative and quantitative surveys

Vodafone was awarded the esteemed ‘Best Business Product’ award at QITCOM, an accolade reflecting Vodafone’s outstanding innovation and superb presentation at the exhibition.

QITCOM Best Business Product 2014

ICT INNOVATION THEATRE

CHALLENGEThe challenge laid down by our client ictQatar was to develop a presentation space/stage inside the Qatar Career Fair hall, that would serve as a platform for young entrepreneurs to present ideas to a panel of assessors.

SOLUTIONWe presented the proposal of The Innovation Theater, a concept innovative in name, design and strategic positioning.

The Innovation Theatre was positioned as place where great ideas are seen, heard and developed. In the same way that the ‘Arabs got talent’ television show creates a forum for artistic talent to shine, so the Innovation Theater was an equivalent platform for innovative business concepts to receive the spotlight.

RESULTSThe Innovation Theater created a massive amount of buzz, eliciting audience participation, raising general interest and exceeding client expectations. The Innovation Theater was quite simply the place to be.

SALAMINTERNATIONAL 2013MADE IN QATAREXHIBITION

EZDAN BOOTHCITYSCAPE DOHA EXHIBITION MAY 2013

This prestigious exhibition booth was produced for Salam with the full scope of our service offering, i.e. design and manufacturing of the booth with its distinctive logo-inspired ceiling feature, including all the visual content and digital displays.

Modern, forward-thinking and known nationwide for delivering quality lifestyle projects, Ezdan Holdings is one of Qatar’s most recognised and respected real estate brands. In designing the proposed exhibition stand, ADabisc aimed to reflect the values of the Ezdan brand, and make a bold statement to attendees about the future.

TARSHEED LAUNCHTarsheed is a national campaign for the conservation andefficient use of water and electricity - created by Qatar’sutilities authority, Kahramaa. ADabisc Events managed the full event, from the choice of location to the branding and ensuring its successful implementation in only three days.

Q.MEDIACAREER FAIR 2012The impressive double deck booth was designed and built to give Q.Media a commanding presence at the QatarCareer Fair. The double decker structure used sophisticated fabrication and production techniques.

SOUQ WAQIFSPRING FESTIVAL 2013

RAMADANAK TENT @ GRAND HYATT

SAHEM AWARD CEREMONY

We designed and manufactured the dynamic backdrop for the stage – including the construction of the tented zone. We also handled the lighting, sound and produced the live performances.

ADabisc conceptualised, produced and managed one of Qatar’s most popular Ramadan events in 2013. With a vibrant palette of orange and purple expressed through flowing fabrics, textured pillows and charming traditional accessories, the Moroccan-themed Ramadan tent transported guests to the enchanting majlis of Casablanca and Marrakech.

An integrated project between 6 ADabisc business units - conceptualised and executed in 6 days. We chose Katara Art Centre as the backdrop for the event, which set the tone for the awards ceremony of the year.

ABBOTT YEARLY EVENT &FULL ENTERTAINMENT SHOW

Q-AUTOMAIN SHOWROOM OPENING

ARAB CENTRE FOR RESERCH AND STUDIESEVENT AT RITZWe created the backdrop and the behind-the-scenes production for this prestigious event that launched a very important institution in Qatar.

For the Abbott Gala Dinner, we created an authentic Oriental atmosphere; combining diverse elements to create a realistic ambience. The sights, sounds and smells were designed to fully immerse the visitor in Far Eastern culture from the second they stepped into the tent.

ENVIRONMENTALDESIGN

Our space designers bring the strategic vision to life through interior creativity and intelligent use of space, selecting materials, fabric and industrial design nuances that will deliver a relevant and consistent tone of voice.

QATARUNIVERSITY LIBRARYADabisc was approached to redesign the interior of Qatar University’s main library, with the goal of modernising the interiors and enhancing the practical use of the space. At the same time, the new interior pays homage to the history and heritage of the institution.

SALAM STANDMADE IN QATAR 2012

Q-MEDIABOOTH AT QCF

This stand was designed and manufactured by Space. Its distinctive logo-inspired ceiling feature was a real hit at the exhibition.

This dynamic booth draws its inspiration from the most traditional publishing formats of all time - the newspaper.

KEY

TEA

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A successful multi-disciplinary agency requires a diverse pool of talent. Our people are carefully selected for their break-away success in a specific field. Leaders, innovators, ideas-people, programmers, pundits – it's about finding the right blend of attitude and aptitude and then giving them room to shine.

LUAY DARWISHMANAGINGDIRECTOR

RIAD MAKDESSICHIEF CREATIVEDIRECTOR

Luay is a visionary business leader with nearly two decades experience in the marketing and communication fields, gained both from an agency and client perspective. Luay began his career at Horizon FCB Jordan in Client Services working on major clients Johnson & Johnson and Volkswagen. Luay gained critical managerial experience at Gropo GFT, an Italian/Jordanian joint venture. An inspired move to Qatar led to his breakthrough in advertising, where with Riad Makdessi, he co-founded ADabisc in 2003. Under Luay’s leadership ADabisc has taken credit for developing some of the leading brands in Qatar.

Riad Makdessi, Chief Creative Director, has 18 years of experience in the marketing and communications fields, working on both sides of the fence. A career spanning Syria, Bahrain, Kuwait and Qatar started at design house, Klik, branding, 3D and environmental design specialists. Joining Intermarkets marked his foray into advertising. Riad later joined MC Saatchi Qatar and his stint at MC Saatchi saw him meet up with future partner Luay Darwish with whom he co-founded ADabisc in 2003. Major clients Riad has worked on throughout his career are Unilever, Bank of Bahrain & Kuwait (BBK), QNB, Sheraton Hotel, Al Jazeera Mobile and Qtel.

KEYTEAM

MAYTABANA SENIOR EVENTS PRODUCERAfter graduating from Sorbonne andalmost decade of experience in Paris, May Tabana is a valued member of the Adabisc team. Being an Events Manager in Grand Hyatt for over three years, her knowledge of events within the GCC is extensively in, corporate and social events, managing and coordinating events, budgeting and training. Having worked in the Events world in France, her precision and organizing skills are impeccable being the project manager of many events in Paris. She successfully managed the Ramadanek tent 2011 & 2013. Royal Weddings and Large Cinema Festivals. Her experience and knowledge of events within Europe and the Middle East will ensure all Arabisc events are catered to in every possible detail.

MOHAMED KILANYEVENTS PRODUCER

AHMED ISMAIL BUSINESS DEVELOPMENT

Mohamed is an experienced in the areas of sales, marketing and business development having retained the titles of Sales & Marketing Manager and Business Development Director in a number of companies in the UAE and Egypt.He has a large breadth of experience in the real estate marketing sector and many years of experience in market research and developing custom marketing solutions for different clients. He is currently a Producer at ADabisc.Events.

Ahmed has over eight years of experience as a marketing professional in government and non government, B2B and B2C sector in the Gulf region. He has been successful at building business ideas by identifying and selling prospects, developing, defining and maintaining relationships with clients. He started his career as a senior sales executive at the multinational directory, Yellow pages in Egypt before moving to Qatar, where he took the position of Senior Business Development Manager at Sedeer Advertising for three years.

SHERIF ELBASSIOUNY HEAD OF EVENTS & EXHIBITIONSSherif is an Egyptian national with a Bachelor degree in Architecture from Ain Shams University’s Faculty of Engineering. He has 9 years of experience in events management & exhibition services. His experience comprises two years with Promoters Egypt representing major clients including Mobinil, Vodafone and IBM as well as concert management for artists from Enrique Iglesias and Amr Diab to Andria Bocelli. In 2004 Sherif and his partner established ‘We Are’ in Egypt, a company specializing in exhibition design & production, events management & integrated signage systems. Today the company boasts a well-established roster of clients, with Subaru, Roche, Puma and Dubai e-government among them. Sherif joined ADabisc in 2011.

BLAKE PICKERING ACCOUNT PLANNING DIRECTORBlake began his career as a copywriter before moving into strategy and planning in 2012. With experience in brand development, trends and above the line advertising, he has worked for multinational agencies in Dubai and South Africa, and has worked on a wide range of brands and sectors including finance, real estate, luxury goods and retail. His list of clients includes Standard Chartered Bank, Coca Cola, Emaar Properties, Intercontinental Hotels and Audi.

ENGY FAHMY ACCOUNT DIRECTOREngy received her Bachelor Degree in Business Administration from The American University in Cairo in 2005. Engy launched her career working in TBWA as an account executive, handling the Henkel account. After joining Strategies Advertising Agency as an account manager in 2007, Engy work on a diverse portfolio of local and global clients including among others Etisalat, Candia milk, Arab African International Bank, Maghraby. Engy then joined Nokia as a Developer outreach manager in 2009 before bring her talent to ADabisc as a dedicated specialist in client servicing.

GORAN ZLATEVSKI CREATIVEDIRECTORGoran is Macedonian with 18 years professional experience that covers extensive advertising, marketing, design and consulting practice in the management of multiple accounts including T-mobile, Ford Motors, Pepsi, Wrigley’s, Macedonian Telecommunications, Waz Media group, ERA group Slovenia, Bid Management and many more. Combining technical expertise, creative performance and cultural sensitivity with the passion and dedication to work effectively, Goran prides himself on developing creative strategies and leading creative teams to design and create outstanding communication campaigns, branding projects, visual identities, packaging, digital and viral campaigns.

MOHAMED MANSOURHEAD OFDIGITALAs the head of ADabisc’s Digital department Mohamed Mansour brings over 15 years experience to his work with regional exposure, primarily in Egypt’s massive market. Mansour holds a Post Graduate Certificate in Project Management (PGCPM) from Robert Kennedy College, Switzerland under the University of Wales PGCPM Program. He capably defines ADabisc’s technical working standards, process and procedure and forms all multi platform strategies (i.e. web, mobile, social media) using his natural flair for communication.

THANK YOU