events m arc o guid m e - sial china...1 sial china 2018 key figures: • 3,400 exhibitors (+6% vs...

MA

RC

OM

&

EV

EN

TS

GU

IDE

SIAL, a subsidiary of Comexposium Group

2018 Key Figures 1

Communication Tools 2

Technical specifications for printed document 11

15th Edition of SIAL Innovation 12

12th Edition of La Cuisine 13

8th Edition of Retail & Hospitality Forum 14

Match - Making System 14

Meeting Room Rental 14

11th Edition of Wine Innovation Forum 15

Master classes - The Dedicated Tasting Rooms 15

20th Edition of SIAL - Best Buy China Competition 16

8th Edition of Chocolate World 17

7th Edition of Seafood Fest' 17

5rd Edition of China National Specialty Tea Brewers Cup 17

After SIAL Party 18

Contents

1

SIAL CHINA 2018 Key figures:• 3,400 exhibitors (+6% VS 2017 ) from 67 countries over the world• 110,635 visitors (+9% VS 2017 ) • 162,000 sqm exhibition area (+8% VS 2017)• Top 10 national pavilions by sqm: China, US, Russia, Brazil, Argentina, Turkey, Korea, Spain, Poland, Australia• 21 product zones: meat & offal, wine, dairy, fruits and vegetable…

2019 Preview• 17 exhibition halls • 199,500 sqm showing area• 4,300 exhibitors• 112,000 visitors

Company Information Sheet

Lists

Each exhibitor is registered in the Show Directory for free. The company information sheet includes: company name, full contact details of the company, website, exhibiting surface number(s).

Lists are major entry methods in the Show Directory. Use the different lists to boost your company’s visibility.

2

Communication ToolsShow Directory

Your company

Your company

Your company

4-colour logo…………………………………………€280 excl. taxProduct class• The first 4 are free• Each additional product class ………………………………………………€9 excl. taxTrademark:• Each Trademark …………………………………………€68 excl. taxCompany description (English and Chinese) • 1 line offered (25 characters, spaces included) in each language. Each additionnal Line ……………………………………€25 excl. tax If your text is entered in only

one language, we will proceed

FREE OF CHARGE, to the translation

in the other language

Other entities:• Factory, branch, parent company ………………………………………€149 excl. tax

4-colour logo …………………………………………€280 excl. tax

4-colour logo …………………………………………€260 excl. tax

Your company name in bold and in peach colour …………………………………………€80 excl. tax

For more information, please contact: [email protected]

Alphabetical index of Exhibitors

Advertising spaces

Your company

Advertising

Preferential spaces

Prime spaces


4-colour logo ……………………………………… €260 excl. taxYour company name in bold and in peach colour …………………………………………€80 excl. tax

Half page colour …………………………………€1,330 excl. taxFull colour page …………………………………€2,550 excl. tax

• Full page, 4-colour ad, Inside front cover ………………………………… €6,300 excl. tax

• Full page, 4-c olour ad, Inside back cover ………………………………… €6,300 excl. tax• Full page, 4-colour ad, Facing editorial …………………………………… €3,300 excl. tax• 4-colour ad, Facing contents ……………………… €3,300 excl. tax• Back cover (4 colors) ……………………………… €6,300 excl. tax• Inside second page (The first page)(4 colors)………€6,300 excl. tax

• Double-sided attached insert …………………… €5,770 excl. tax

Bookmark (4 colors 1side) …............…………………….................. €6,300

Format: • Bookmark = 50 mm (length) x 150 mm (height), plus trim allowance on all 4 sides of 3 mm

Bookmark

3


5 lines of text (+ 1 offered) in English• translation in Chinese for lines of text• 1 logo in the alphabetical list of exhibitors• 1 logo in the alphabetical index of exhibitors

• 1 logo in the list of exhibitors by products

(Rebate 20%) ……………………………………………………………………………………… €740 excl. tax

Half page colour• 5 lines of text (+ 1 offered) in English• translation in Chinese for lines of text• 1 logo in the alphabetical list of exhibitors• 1 logo in the alphabetical index of exhibitors

(Rebate 25%) …………………………………………………………………………………… €1,496 excl. tax

Full colour page• 5 lines of text (+ 1 offered) in English• translation in Chinese for lines of text• 1 logo in the alphabetical list of exhibitors• 1 logo in the alphabetical index of exhibitors• 1 logo in the list of exhibitors by products

(Rebate 30%) …………………………………………………………………………………… €2,433 excl. tax

Special packages

CATALOGUE package

ALPHA package

OPTIMUM package

• the exhibition map located in the showmain map in the visitor guidemaps per hall in the visitor guide

• • ……………………………………………………………………… €1,490 excl. tax

Logo pack

4



Communication ToolsInternet

Your visibility on www.sialchina.com

Search for agents

Advertising on online catalogue

Advertising on general pages

Exclusive banner on searching

Online publication package: Publication online of any items purchased for the printed catalogue (logo, product codes, lines of text, highlightings, brands, trademarks

and addresses) ………………………………………… €430 excl. tax

Company name enhanced in the exhibitors list on www.sialchina.com ……………………………………… €79 excl. tax

Square banner on sialchina.com homepage : 200x200 px before April ………………………………………… €1,230 excl. tax (Price per month)

Square banner on sialchina.com homepage 200 x 200 px April - May …………………………………………… €2,200 excl. tax (Price per month)

page of online exhibitor list : 790 x 150 px before April ………………………………………… €2,500 excl. tax

Exclusive banner on searching page of online exhibitor list : 790 x 150 px April - May …………………………………………… €4,600 excl. tax (Price per month)

(Price per month)

1 to 10 countries ………………………………………………€120 excl. tax11 to 20 countries ……………………………………………€200 excl. tax21 to 50 countries ……………………………………………€270 excl. taxMore than 51 countries ………………………………………€350 excl. tax

Please refer to the table below to find out the cost of the service depending on the num-ber of countries selected.

Are you seeking commercial agents in several countries? Select all the countries that meet your needs.

5


Your name on a theme trail : the first one is free, others will be charged

…………………………………………………€60 (excl. tax) per one

Visitor registration

Advertising on confirmation letter

Advertising on visitor center

Exclusive banner on pre-registration confirmation letter (EN) :

Exclusive banner on landing page of visitor center (EN) :960 x 100 px before April ………………………………………… €2,500 excl. tax (Price per month)

Exclusive banner on landing page of visitor center (EN) :960 x 100 px April - May …………………………………………… €4,600 excl. tax (Price per month)

705 x 50 px before April ………………………………………… €2,500 excl. tax (Price per month)

Exclusive banner on pre-registration confirmation letter (EN) :

705 x 50 px April - May ………………………………………… €4,600 excl. tax (Price per month)

6


Communication ToolsInternet

On-site communication

Take the opportunity to display your message in the main high-traffic areas of the exhibition, visible to more than 112,000 visiting professionals. For the locations of the 3 Entrance Halls / South, North & East Lobbies and the corridors, please refer to the floorplan on page 9To order on site-communication, please go to your exhibitor area

Corridor Ceiling adv

Scrolling Panel adv

Corridor Standing adv

Corridor adv Board

Outdoor Adv Board

South lobby 3m (length) x 5m (height)…………………… €7,900North lobby 3m (Length) x 5m (height)…………………East Lobby 3m (Length) x 5m (height)……………………

€6,300 €6,300

Description: • Price including production + adv space• 1 side

5m (length) x 0.7m (height)…………………………………… €3,500

Description: • Adv between two halls on the ceiling • Price including production + adv space• 2 sidesNotes：Corridor Adv between E1 & South Lobby dimension ：3.5m (length) x 0.7m (height)

3m (length)×1.4m (height)×4pcs ………………………… €8,200

Description: • South square (SIAL CHINA main entrance)• Circulation rolling play• Price including production + adv space• 1 side

1.2m (length)×2m (height) ………………………………… €3,500

Description: • Adv between two halls • Price including production + adv space• 1side

5m (length)×3m (height) …………………………………… €7,200

Description: • Adv between two halls • Price including production + adv space• 1side

8m (length) x 5m (height)…………………………………… €12,0004m (length) x 5m (height)……………………………………… €7,000Description: • South square (SIAL CHINA main entrance)/ East square / North square • Price including production + adv space• 1 side

Please send us the order form and your file(in AI or EPS format – 300 dpi min) before .

Registration Banner

Communication ToolsVisibility

7


2019


• Logo on map in the per hall in the visitor guide ………………………………… €820 excl. tax

• Logo on the main map

in the visitor guide ……………………………… €820 excl. tax

• Full colour page in the visitor guide ……………………………… €1,520 excl. tax

• Full colour page next to the hall map in the visitor guide ……………………………… €1,875 excl. tax

• Full colour page facing Contents page in the visitor guide ……………………………… €1,875 excl. tax

• Front inside cover (inside flap) of the visitor guide ……………………………… €3,980 excl. tax

• Inside back cover of the visitor guide ……………………………… €3,180 excl. tax

• Back cover on the visitor guide ……………………………… €4,880 excl. tax

€950 excl. tax

€80 excl. tax

•

•

4 color logo on the big orientationmaps on-site …………………………………Format: Ai & JPG

Company name in colour in the alphabetical list on the big orientation maps ………………

Visitor Guide (printed)

On-site Map (printed)

Visitor Guide

8


• Banner on landing page of onsite free WIFI: ………………………………… € 7,800 excl. tax/Hall 400x400 px. Not on app, but on the mobile browser.

17 halls (W1 - W5, E1 - E7, N1 - N5)

• Banner on landing page of onsite free WIFI: ……………………………… € 5,700 excl. tax/Lobby 400x400 px. Not on app, but on the mobile browser.

3 lobbies

(North Lobby, East Lobby, South Lobby).

WIFI Access


9


Intelligent Commerce

National

MEAT International

FOOD International

ImportedGrocery

Beverage

Condiments

SIAL China Wine

+ Top Wine

BEVERAGE

DAIRY

SIAL CHINA WINE+TOP WINE Latam

+ Oceania

ImportedGrocery

Dairy

Entrance HallEast

Lobby

Entrance HallNorth Lobby

Entrance HallSouth Lobby

Sweets & Snacks

Sweets & Snacks

Europe + Africa + Middle East

Europe

Asia

Asia

Asia

Sweets

& Snacks

Sweets

& Snacks

East

EuropeImportedGrocery

NATIONAL Food Supply Chain

International Meat

NATIONAL Food Supply Chain

International Meat

International Meat

NATIONALAgro - food

Cold Chain

7

IntelligentCommerce

Functional Food

SIAL China Wine

+ Top Wine

Cold Chain

Communication ToolsOthers

• Reminder to registered visitors - May 14th 2019 630 x 150 px ………………………………………………………………………………………………€950 excl. tax



• Banner on the e-news - date to pick monthly basis 630 x 150 px ………………………………………………………………………………………………€950 excl. tax

• Your showcase in the tea products display sector …………………………………………………………€1,450 excl. tax

• La Cuisine time slot - 2 hours ……………………………………………………………………………… €5,500 excl. tax La Cuisine gives you a chance to promote your products during cooking demonstrations.

Duration : 2 hours (1/2 h preparation, 1h demo, 1/2h cleaning)

The deadline is 15th March 2019.

Date : May 16th, 2019

Max 2 slots : 9am-1pm

Demonstration in La Cuisine

Your presence in the visitor information news and enews

Displays in the tea sector

10


11

Technical specificationsfor printed document

Format

SHOW DIRECTORY

Full page

Inside full page

Half page

Cover

210

140

210

140

285 Plus trim allowance onall 4 sides of 3 mm

Plus trim allowance onall 4 sides of 3 mm

210

142.5

210

VISITOR GUIDE

Length (mm)

Length (mm)

Height (mm)

Height (mm)

Safety margin: 15 mm border; make sure your main graphic

elements don’t fall into the safety margin in order to avoid any risk relating to trimming and binding.

Your insertion

Bleed (yellow);3 mm for all sides.

* Make sure to consider the fold of the center of the document in your layout, if it spreads on both pages.

Unlocked, high resolution PDF file (300 dpi) with 3 mm of bleed, crop marks and embedded fonts.

300 dpi with minimum size at 100%.

logo_name or advert_name of the advertised company, followed by the extension (.pdf, .eps, .tiff).

300 dpi (for all the printed materials, the format of logo should be Ai & JPG) File type: .eps for online use your logo in png, or jpeg or gif

• Preferably by email

Resolution of illustrations

File name

Delivery options

Logos

SIAL CHINA reveals global trends and innovations through its Asian innovation observatory. For the past 14 years, SIAL CHINA has been a platform for manu-facturers to communicate on food innovations by offering them a comprehensive service. Whether visitors are from the retail trade or foodservice fields, the SIAL Innovation observatory provides a unique opportunity for discovering, in a single area, all of the new concepts and innovations launched worldwide, emphasizing new consumer trends.

1st step: Exhibitors register their product(s) to SIAL Innovation platform FREE of charge.2nd step: The jury validates the eligibility of your product(s) according to the criteria of novelty on the Asian market and the answers of the 2 questions:* Why is the product innovative?* What innovative benefit does it bring to the consumer?

The product are selected by a jury made-up of international and domestic experts. The jury is chaired by XTC World Innovation Europe. XTC also operates SIAL Innovation Competition in other SIALs in the world.

* International and domestic promotion and media coverage organized by SIAL CHINA in over 30 countries: newsletters, press release, press conference, etc.

* The selected products are showcased during 3-day show in the SIAL Innovation Area. This area will be visited by most of our visitors. Special awards will be given by the jury to highlight the best innovative products exhibited in SIAL CHINA 2019.

What is the SIAL Innovation Area?

How to participate in SIAL Innovation Competition?

Jury

Your benefits

To present your product(s) : please log in to your exhibitor online area

15th Edition of

SIAL INNOVATION

The star of the SIAL Network, SIAL Innovation, received 650 products submission at SIAL China. Of which, 164 products were selected by an independent jury for displaying expertise and a strong commitment to food innovation. Of the 164, 10 finalists were then shortlisted based on their contributions to pleasure, health, physical wellbeing, convenience, and ethics.

SAFE CATCH was awarded the Gold Award for their low mercury tuna product, Elite Wild Seasoned Tuna. While CHENGDU MAYALAND TRADING CO., LTD, China, earned the Silver Award for their Mexico Avocado Honey and NOVELTEA captured the Bronze Award for their innovative cold-brew tea and spirit blends called “The Tale of Tangier” and “The Tale of Earl Grey”.

12

For more information, please contact: 86+010-65885639

12th Edition of

La Cuisine

Culinary Demonstration Sponsor• Organize your own culinary demonstration sessions and get more visibility• Designate chefs to use your products to highlight your company and products• Meet HoReCa experts and culinary lovers who converge in one central place• Announce your culinary sessions in visitor guide, show directory and website

Do you want to meet executive chefs, food & beverage managers, and restaurant managers? La Cuisine is the right niche for you!

Maximize your visibility in Asian and Chinese HoReCa (Hotel, Restaurant, Catering) & food service sectors by joining this event and showcasing your products and brands in 2019 !

La Cuisine was endorsed by World Association of Chefs Societies (WACS) for its 5th year and organized 8 teams from Korea, Malaysia, Spain, Beijing, Dalian, Shanghai, Taiwan and Xiamen to compete for the champion. Each team consisted of 3 highly-skilled chefs and was required to complete themed dishes on-site. After 2 rounds of multiple themes, the Taiwan team topped all the other teams and won the honor of “Top Chef” with great acclaim.

Meanwhile 2017 Guest Country of Honor Argentina presented the cooking demonstrations with their quality beef and ingredients at La Cuisine.

*Price: 5,500 € per hour bare (Exclude Chef, Food Materials, Special Cooking Tools)

13

For more info, please go to http://www.sialchina.com/events/lacuisine.html

2018 Sponsors


The 7th edition of Retail & Hospitality Forum was a two-day event that gave industrial professionals a platform to share knowledge about hot topics, trends, and future developments. Alibaba, the world’s largest online and mobile marketplace, JD.com, China’s leading self-operated E-commerce platform, and specialists from Sovereign, XTC World Innovation, Gira Conseil, Euromonitor International, and guests from the European Union spoke at the Forum. Covering a wide range of topics that included food sustainability, import and export policy, food innovation, e-commerce and market trends.

8th Edition of

RETAIL & HOSPITALITY FORUM

MEETING ROOM RENTALSIAL CHINA will do its best to meet your requirements.

Organize your own conference during SIAL CHINA and maximize your profit from the professional audience! Room availability is subject to “first come, first serve basis.” If you need more details please feel free to contact us.

14

Target your buyers with the free Match

SIAL CHINA is the place to meet the under - the - radar buyers of and

- Making Platform.

In 2018, SIAL China Match-Making system became more and more convenience to use, the convenience, easy to use, low cost and other advantages attracted large amount of exhibitors & visitors to participate.

The SIAL China Match-Making system is an important part of our commitment to internationality and innovation. In 2018, we improved system convenience and affordability, attracting 26,331 reservation made by 1,027 exhibitors and 9,097 visitors.

SIAL China Match-Making system is a model to combine online system to offline exhibition, as well as an important measure to improve SIAL China's service.

MATCH - MAKING SYSTEM For more information, please contact: 86+010-65886794


HoReCa Retail

Geographical AreaA focus on the main wine producing regions exhibiting in SIAL CHINA.

Varietals/GrapesThis space offers tastings of the main international grapes varieties originated from Europe and the New World.

ForumThe 2018 Wine Innovation Forum became the spotlight in the wine sector as soon as the first forum opened on May 16. Keynote speaker David Forer MW led a star-studded line-up that included Darius Allyn MS and Sommelier Nikhil Agarwal who brought a high depth of analysis and explored a variety of wines and regions, including Portuguese Vinho Verde, New Zealand Pinot Noir, and wines from Washington State.

Sponsor this area and highlight your productsFor more information, please contact: 86+010-65889574

2018 Keynote Speaker:Mr. David FORER MW

Highlight your products by sponsoring the Wine Innovation Forum for FREE!

11 th Edition ofWINE INNOVATION FORUM

Benefit from a privileged access to the tasting room.

Make the difference and highlight your company and products.Meet Chinese wine experts and wine lovers who converge on one central place.

Announce your tasting sessions in the visitor map, show directory, website etc....The tasting room, located at the heart of the show, is fully equipped-with professional glassware and spittoons, wine cabinets, air-conditioner, audio visual equipments and waiters who are at your disposal.

One tasting session (time: 1 hour) ……. € 5,500

Create your own event! Organize your tasting sessions and get more visibility!

MASTER CLASSESThe Dedicated tasting room

15


The 20th edition of the SIAL - Best Buy China Competition dedicated to the wine exhibitors. In partnership with WINE 100 - one of the most professional and authoritative wine rating agencies in China, the Best Buy competition reward wines that are particularly best value for money for professional buyers and consumers. Selection by a jury of Chinese market specialists (consultants, sommelier, journalists, importers) will conduct a blind tasting of the wines entered by the exhibitors. The Chinese consumer is very price-conscious especially with imported products.

Don't wait to register and compete for the SIAL - Best Buy China Competition

20th Edition of SIAL - BEST BUY CHINA COMPETITION

Cost for the SIAL - Best Buy China Competition:First product……………………………………………………………………………………………………FreeFrom 2 to 4 products ……………………………………………………………………………… € 200 / productFrom 5 products………………….…………………………………………………………………€ 140 / product

Register your products, compete for the SIAL - Best Buy China Competition and benefit from:

The Winners will be invited to join the After SIAL Party and the Best Buy China 2019 awarding ceremony

Press release to be sent to all Wine media and influencers in this industry

High visibility of your brand/wines for wine buyers

Your award winning wines on display on the 2nd & 3rd dayof the show and available for tasting in the Wine Innovation Forum - Best Buy area


16

5th edition of CHINA NATIONAL SPECIALTY TEA BREWERS CUP

8th Edition of CHOCOLATE WORLD

7th Edition of SEAFOOD FEST’The 6th edition of Seafood Fest’ received support from the Aquaculture Stewardship Council (ASC), Marine Stewardship Council (MSC), and Norwegian Seafood Council (NSC). This event explored the "Right Seafood, Right Wine” theme during a series of cooking demonstration that used exquisite like cod, salmon, mussels, shrimp, scallops, clam, and Greenland Flounder.

Endorsed by Café Culture and the Australasian Specialty Tea Association (AASTA), this event honored brewing tradi tions and tea innovation. In 2018, the competition focused on specialty tea infusion, standardinfusion, and signature beverages. Mr, Huangtao XU, MS. XiaomengHUANG, and MS. Jiaxin LIU came first, second and third place, respectively.

Chocol ate World 2018 introduced a new mascot called Mr, Chocolateduring the Opening Ceremony on May 16. The mascot complimentedthe seven delicious and informatiive events sponsored by JACUDA (HK)LIMITED.

17

AFTER SIAL PARTY

• Located in a prestigious place• Hosted in honor of the SIAL VIP buyers (importers, distributors, managers from hotels and restaurants, journalists, shop owners…)• Tasting corners full of sponsored products• Waiters to serve your wines & spirits

Sponsor the After SIAL Party by providing your wine and spirits bottles

18


On May 17, SIAL After Party took place at Sasha’s, a Shanghai establishment built in 1921. With a fantastic combination of select wines, gourmet food, and themed decor, the evening was a perfect settling for the 500 VIP exhibitors and buyers to celebrate the success of SIAL China 2018.

Get more visibility:• Free invitations for your customers• Exclusivity of your product (in its appellation) for the party• The logo and introduction at your sponsor corner

15-17 Apr. 2020

JOIN THE WORLD NUMBER ONE

FOOD INNOVATION NETWORK

conc

eptio

n:

© Im

ages

by

ww

w.s

tock

food

.co

m*I

nclu

ding

Gou

rmet

Sel

ectio

n in

Sep

tem

ber.

2018

SIAL, a subsidiary of Comexposium Group

MONTREAL

30 Apr- 02 MAY 2019

TORONTO

18-22 Oct. 2020

PARIS

10-12 Dec. 2018

ABU DHABI

21-24 Nov. 2018

JAKARTA

17-19 Sept. 2019

NEW DELHI

14-16 MAY 2019

SHANGHAI

events m arc o guid m e - sial china...1 sial china 2018 key figures: • 3,400 exhibitors (+6% vs...

Documents