events producer october 2021
TRANSCRIPT
EVENTS PRODUCER
Directorate: Research & Impact
Team: Public Events
Grade: C
Reports to: Joint Heads of Events
IN A NUTSHELL
The purpose of this role is in bringing important social, cultural, political, and
economic issues to a global audience, attracting world-class speakers and
facilitating debate on pressing challenges facing society. The postholder takes
responsibility for end-to-end production of a range of events, as well as for
researching and developing new content and formats across the programme.
CONTEXT
• The public events programme is critical to delivering on
the organisation’s mission and purpose
of uniting people and ideas to resolve the challenges of our time.
• This is an established role in the Public Events team, playing a key role in the
development and running of the programme alongside one other Producer
and within a small programming team.
• There are regular and strict deadlines to be met, with the team planning,
producing, and promoting at least one event per week. The events take
place at RSA House in central London and a significant proportion of events
are produced in a fully digital format.
• The programme consists of approximately 80 events a year which feature
on our popular YouTube channel (over 730,000 subscribers worldwide).
SCOPE
• Financial: no financial responsibility
• Staff: no direct or indirect reports
• Responsible for building and maintaining good relationships with internal and
external contacts, including colleagues at all levels of seniority across the
organisation, networks of speakers and potential speakers, publicists,
publishing houses, among others.
• Key internal stakeholders: Director of Content & Engagement and Chief
Research & Impact Officer, as well as programme leads, and senior
managers across Research & Impact, Fellowship Engagement and
Communications & Marketing
• Key external stakeholders: Editorial and communications professionals from
academic and popular publishing presses and partner organisations
MAIN RESPONSIBILITIES PROGRAMMING AND PRODUCTION
1. Programme compelling and innovative events for the RSA public
programme, combining the very best of quality and breadth in
contemporary public discourse with a special focus on themes of direct
relevance to RSA research across the Future of Work, Regenerative Futures,
Learning Society, and Inclusive Education
2. Identify, invite and brief suitable speakers and event moderators - from
leading public intellectuals, international thought-leaders and policymakers to
up-and-coming early-stage career academics and innovators; constantly
horizon-scan for new voices and agenda-setting content
3. Independent end-to-end event production, from idea generation to each
aspect of event delivery, including writing original event copy, creating
comprehensive agendas and briefing notes with context and clear event
aims, scripting chair’s introductory remarks and discussion points, hosting
speakers on-site at the event and in webinar ‘green rooms’/ digital recording
sessions and ensuring appropriate instruction to each member of the
support team
4. Create strong event plans to ensure effective delivery of all event logistics
including clear instruction to the Public Events Programme Coordinator,
RSA Hospitality and AV teams
5. Independently project manage multiple events as part of series (e.g. at
Festivals such as Wilderness and Seed), including content development,
social media and communications planning, sponsor/partner liaison and
stakeholder management
6. Work closely with colleagues across the Research & Impact team to adapt
specialist research content into accessible and creative formats for the public
platform that will attract and engage a wide general audience in person, and
globally online
7. Liaise with the Lead Content & Social Media Manager and Events
Coordinator on effective marketing, social media and communications
strategies, ensuring maximum publicity pre and post event and quality
audience attendance, to include a range of relevant key stakeholders; and
ensuring wide dissemination of programme content across a range of online
platforms
OTHER PROJECTS
1. Contribute to the development of RSA Shorts series by identifying
thematically aligned and potentially viral content from RSA events and edit
audio files for animation and pitch to the Shorts Working Group for
inclusion in the RSA Events animation series
2. Participate as events lead member of multi-disciplinary working groups,
helping to shape and produce events series to deliver on
project/programme impact and engagement goals
3. Assistance as and when required to the Joint Heads of Events, in particular
with research on new formats, new partnerships and sponsorship
opportunities
COMPETENCIES
RSA CORE COMPETENCIES LEVEL
Equitable and inclusive practice Core
Our organisational context Senior Practitioner
Commercial and business skills Core
Critical thinking and problem solving Senior Practitioner
Risk management Core
Planning and prioritisation Senior Practitioner
Communication and engagement Senior Practitioner
Data & information systems Core
Leadership Core
Project and programmatic working Senior Practitioner
JOB FAMILY: CONTENT AND ENGAGEMENT LEVEL
Media- policy awareness Core
Communication of research & impact work Senior Practitioner
Content Production Senior Practitioner
Events – editorial Senior Practitioner
Events – audience-building & engagement Senior Practitioner
Fellowship and network building / management Core
Core - Role requires the basics. The postholder understands the competency
area and has some experience actively delivering at a junior level.
Senior practitioner - Role will likely be ‘mid-level’ in terms of experience, skill and
knowledge. The postholder has a track record of direct delivery.
Expert - Recognised by the organisation as a Subject Matter Expert (SME). The
postholder delivers to the highest levels and standards and supports others to
do the same. Helps shape the RSA’s requirements and approach in this area.
PERSON SPECIFICATION Essential
qualifications
• Educated to degree level in social science/arts/humanities
subject(s) or equivalent experience
Essential
knowledge
• Demonstrable awareness and understanding of the latest
thinking on a broad range of topics from education and
economics to policy and public affairs, and an interest in
current affairs and ideas
• Good knowledge of the
publishing/academic/media/current affairs and ideas
landscape, and demonstrable ability to build strong
relationships with the relevant key influencers in these
fields
Essential
experience
• Significant relevant experience of event planning and
production gained preferably within a policy think tank,
educational or cultural organisation
• Experience of social media communications planning and
delivery
• Experience writing accurate and compelling copy for a
range of audiences and platforms
Essential skills
and abilities
• Excellent proven writing, research and editorial skills, with
an ability to adapt complex content into accessible
formats; and a creative approach to programming for the
public
• A keen eye for speaker talent, fresh and diverse voices,
and new thinking in public and policy debate aligned to
the RSA’s research & impact portfolio
• Excellent organisational skills and proven ability to co-
ordinate complex logistics, multi-task and prioritise
workload across concurrent projects; to work
independently and accurately, under pressure and at
pace
• Excellent IT skills, including the full Microsoft Office Suite
Essential
behaviours or
qualities
• Aligned with the RSA’s core values
• Cooperative team member and assertive decision-maker,
able to use initiative to trouble-shoot and find solutions
in a fast-moving live events environment
• Confident, warm and tactful communicator in writing
and in person, able to deal effectively with RSA Fellows,
VIP speakers, sponsors, partners, the public, and all levels
of staff
• Keen interest in ideas, current affairs and the trends and
forces shaping the critical public debates and challenges
of our times
Desirable
• Web-editing and database skills (training on the RSA’s
CMS and Salesforce CRM system will be provided)
• Experience of design software e.g. Photoshop
• Audio editing / podcast production skills
Additional
requirements
• It is expected that the job holder will work at evening
and occasional weekend events. Additional hours will be
compensated with time off in lieu (TOIL)
This job description is intended to be forward thinking and indicative rather than
final and exhaustive. The listed responsibilities and key duties and tasks may
develop and evolve over time. The RSA endeavours to keep substantial changes
to a minimum and to promptly update this job description to take account of
such developments.