events | sourcebook | coatings industry news | … cp...based information. with content increasingly...

1COATINGSPRO MEDIA PLANNER 2018

CoatingsPro4501 Mission Bay Dr.Suite 2GSan Diego, CA 92109Tel: +1 858-768-0828Email: [email protected]: coatingspromag.com

15835 Park Ten Place Houston, Texas 77084Tel: +1 281-228-6200 Fax: +1 281-228-6300 Email: [email protected] Web: nace.org

Account Executives

Diane Gross, Sales Manager+1 [email protected]

Kaci Lamb, Sales Specialist +1 [email protected]

Eric Freer, Key Account Executive+1 [email protected]

Daniel Vincent, Account Executive +1 678-613-5679 [email protected] Jody Lovsness, Account Executive+1 [email protected]

Leslie Whiteman, Account Executive+1 [email protected]

The Kingwill Company

Jim Kingwill, Account Executive+1 [email protected]

Barry Kingwill, Account Executive+1 [email protected]

The leading high-performance coatings magazine for commercial

and industrial contractors.

2018 Media Information

Published by

CS133_CP_Media_Planner_2018_Cover-FLAT.indd 1 9/20/17 12:15 PM

2 COATINGSPROMAG.COM


Thank you for considering CoatingsPro for marketing your products!By the time you receive the 2018 CoatingsPro Media Kit, we will have almost completed celebrating our 15th anniversary.

We could not have had this great experience without our friends and partners. We have enjoyed many long-term relationships with companies and people that have been with us from the beginning, and we continue to welcome new relationships each and every year.

CoatingsPro delivers an audience of the most formidable contractors, serving the commercial and industrial coatings industries. Our readers and users are served with quality content within print and digital platforms that include CoatingsPro Magazine, our coatingspromag.com web site, and our weekly/monthly e-newsletters. This is a new fast-paced world we live in. CoatingsPro’s Editorial Team works diligently to supply contractors with news, industry trends, technological breakthroughs, and new product/service introductions—all of which offer our audience members ways to run their business more efficiently.

Published by NACE International, the Worldwide Corrosion Authority, CoatingsPro is a part of a print and digital media family dedicated to the corrosion and protective coatings industries. The strength of this media family assures advertisers that CoatingsPro has the resources to deliver our editorial content in a timely manner with quality unmatched in the commercial and industrial contractors markets.

By reviewing CoatingsPro’s Media Kit from front to back, you will find many ways to maximize your marketing and communications efforts for 2018 and years beyond. After you have spent some time with the kit, our Media Consultants will be more than happy to review marketing opportunities targeted specifically to fit your needs.

We enjoy what we do—connecting contractors with products and services they need. We don’t take the task lightly, and we strive to work individually with each and every one of our clients to this end. CoatingsPro is proud to be a part of your long-term marketing objectives.

Sincerely,

Bill Wageneck

Group Publisher | [email protected] | +1 281-228-6441


Recent articles/features: n Checkered Flag for Speedway

n Paint, Coating, or Lining

n 72-Hour Countdown for Water Tank Repair

n Coatings: Keystone for Bridge

n Offshore Oil Platform

n Hybrid Sealants — Another Option

n Increasing Productivity

n Metal Roof Failure

n Park It: Concrete Coatings

n Tick Tock for SPF Proof

n Greatest Hits: Personal Fall Protection Developments

n Steel Ship Doesn't "Dazzle"

Delivers developments in key commercial and industrial markets…

n Floor Coatings

n Pipeline Coatings

n Water & Wastewater

n Marine & Shipyard

n Food & Beverage

n Roofing & Waterproofing

n Industrial Building & Maintenance

n Bridge Structures

n Power Generation

CONTENT provides techniques, tips, and technologies for the real-world work of coatings professionals.

Each bi-monthly issue includes…

n The latest industry trends

n Technological breakthroughs

n Popular case studies showcasing job site applications from start to finish

n New products, services, and solutions

n Training information

n Useful links to scores of in-depth industry resources

n Safety topics

n Ideas for increased profitability

The leading high-performance coatings magazine for commercial and industrial contractors.


W W W . C O A T I N G S P R O M A G . C O M

THE PROFESSIONAL’S RESOURCE FOR THE PROTECTIVE COATINGS INDUSTRY

SUMMER 2017

NOVEMBER 2016


Special Supplement to:

» MARKETING TO BUILDING OWNERS

» CHOOSING THE RIGHT RIG

»COATINGS PLUS SPF

AUGUST 2017



» EQUIPMENT OPTIONS

» SPECIALTY TOOLS

» TRAILERS

FEBRUARY 2017



BLAST OFF

YEARS

Celebrating

MOISTURE IN CONCRETE «

TOOL SELECTION TIPS «

CPRO 2017_SURFPRP.indd 1 1/30/17 4:08 PM

DECEMBER 2016



» PROTECTING CONCRETE

» TIPS FOR GRINDING

»COMPANY PROFILES

CPRO 2017_CONCRETE-REVISED.indd 1 11/30/16 4:03 PM

APRIL 2017



» OSHA UPDATES

» WHO’S COMPETENT?

CPRO 2017_SAFETY.indd 1 3/23/17 2:03 PM

Special Sections & Supplements: n Company ProFILES (January issue)

n Surface Prep (Supplement to March issue)

n Safety (Supplement to May issue)

n SourceBOOK (June issue)

n Product Spotlight (July issue)

n Equipment (Supplement to September issue)

n FloorSpace (September issue)

n Roof Coatings (Supplement to November issue)

n Concrete Covered (Supplement to January issue)

See Editorial Calendar for section and supplement details.

Regular Departments:Complementing the magazine’s articles/features are these departments that offer contractors insights into running their businesses more efficiently.

n Safety Watch

n Notes From the Field

n Marketing Savvy

n Contractor's Corner

n Inspector's Corner

n Money Matters

n Industry News

n ProFile

n New & Noteworthy

n Upcoming Events

n Training Opportunities

n Specifying Success

Keep up the good work. Your case histories are amazingly detailed!

—Consultant

Keep it up, and thanks again for helping keep me in touch with new products and services.

—Coatings Applicator

(Harvey Research, April 2017 Readership Study)

What readers say about the editorial


Practical editorial information meets contractors’ everyday needs and results in engaged readership.

Content and a unique editorial style make it the most “regularly read” among publications serving the industry.

"Which titles do you read regularly?" of all readers have taken action as a result of an editorial or ad seen in an issue of CoatingsPro.

Discussed ad/article with colleague

Visited advertiser's web site

Referred ad/article to colleague

Recommended purchase of advertised products

Requested more information from company

Bought products or services advertisedScanned a QR code

for more informationConnected with an advertiser

via social media

Used reader service card to request more information

54%

52%

44%

36%

25%

24%

4%

5%

3%

CoatingsPro

Materials Performance

JPCL

Durability & Design

American Painting Contractor

Concrete Construction

ENR

Concrete Décor

51%

28%

25%

12%

7%

7%

6%

4%

Source: Harvey Research, March 2017 Readership Study

92%

I want this product. —Coatings Inspector,

regarding DeFelsko Corp. ad

I went to their web site. —QA/QC,

regarding Elcometer Ltd. ad

I keep up with the newest technology through their ads in your magazine.

—Contractor, regarding Rhino Linings Corp. ad

Helped with research into possible future purchases.

—Coatings Inspector, regarding HoldTight Solutions Inc. ad

What readers say about ads in a recent issue (March 2017):


AUDIENCE At-A-Glance A unique audience comprised of readers in the commercial AND industrial markets across all key coating segments.

Coatings contractors are at the heart of CoatingsPro circulation. They represent such market segments as:

n Flooring

n Concrete

n Roofing

n General Contracting

n Structural Steel

n Sandblast/Waterblast/Surface Prep

n Spray Bedliners

n Insulation

Job Function

28,4192.5

71,048

Readers per issue

Potential, Total Reading Audience

Circulation

CoatingsPro’s circulation grew 5.25% over the last year!

Source: Publisher data, 2017; 1.5 pass along readers + 1.0 for subscriber equals 2.5, according to Harvey Research, March 2017

74.5%

Three of four CoatingsPro readers are coatings contractors.

Engineer14.9%

Plant/Facility Manager (Industrial or Military)

1.4%

Production/Equipment Supplier (Chemical)

4.3%

Other5%

Coatings Contractors


95% of all subscribers use one or more of these products/services.

Readers that can act on your advertised products/services — and do.

CoatingsPro’s circulation targets industry’s decision makers.

Sell your product to an audience that uses what you have to sell.

Coatings 76%Testing Equipment 49%Inspection Equipment 42%Application Equipment 40%Surface Preparation Equipment 40%Abrasives 39%Safety Equipment 38%Spray Equipment 37%Adhesives 29%Linings 25%Cathodic/Anodic Protection 24%Contractor Services 23%Materials‐Ferrous 17%Monitoring Equipment 17%Chemical Inhibitors 16%Materials‐Non‐Ferrous 15%Concrete 14%Data Recording & Management Equipment/Software

13%

Insulation 13%Mechanical Equipment/Machinery 13%Industry Organization 7%Service Vendor 6%

Products/Services Used by Subscribers

THE RIGHT EDITORIAL & AUDIENCE MEANS

AD RESULTS.

Role held by subscribers:

Buy

Authorize

Specify

Recommend

67%48%

32%28%

are involved in the purchasing process.

have bought or recommended the purchase of advertised products/services.

86% 60%

BUYING POWER

Source: Harvey Research, March 2017 Readership Study


CROSS-MEDIA SOLUTIONS

WEB SITE

Be wherever your coatings customers consume content and in the format right for your message.

CONTENT Dedicated to the high-performance commercial and industrial coatings industry, the site offers applied, solutions-based information. With content increasingly global in coverage, it features exclusive digital-only content, case histories, white papers, and videos. Monthly and weekly e-newsletters to the magazine’s circulation drive industry professionals to new posted content.

SITE STATS (Google Analytics, May 2016, 2017)

n 7,270 unique visitors per month; up 66% since 2016

n 15,155 page views; up 25% since 2016

n 8,332 sessions; up 61% since 2016

CoatingsProMag.com

Explore these options on the pages that follow…

Rates (Web site rates are per month with a 3 month commitment.)

Leaderboard (728 x 90) : $2,625 Skyscraper (160 x 600) : $2,100

MPU (300 x 250) : $1,890 Page Peel (corner tease 100 x 75; primary ad 800 x 600) : $3,675

@@@@ Monthly E-News News Update

Weekly E-News News Update

White Papers

Videos

WebinarsCoatingsProMag.com

@@@@

CoatingsPro Magazine PRINT & ONLINE + 6 Targeted Supplements

WEB

SIT

E

E�NEWSLETTERSWHITE PAPERS & VIDEOS

WEBINARS


E-NEWSLETTERS

ScheduleDistribution Focus1-4-2018 January Issue2-8-2018 February Issue3-8-2018 March Issue4-5-2018 April Issue5-3-2018 May Issue6-7-2018 June Issue7-5-2018 July Issue8-9-2018 August Issue9-6-2018 September Issue10-4-2018 October Issue11-8-2018 November Issue12-6-2018 December Issue

Rates MPU (218 x 181): $800 Banner (457 x 90): $800

CONTENT Introduces the current issue of CoatingsPro and features highlights of the issue located at coatingspromag.com. Alerts readers on new online-only content recently posted to the site.

AUDIENCE 12,000 high-performance commercial and industrial coatings professionals.

Monthly E-News Update

Weekly E-News Update

Materials due 2 weeks prior to distribution date

ScheduleDistribution Topic January 10, 17, 24, 31 Steel; Concrete; Roofing; FlooringFebruary 14, 21, 28, Safety; SPF; SteelMarch 14, 21, 28 Flooring; Concrete; RoofingApril 11, 18, 25 Flooring; Surface Prep; SPFMay 9, 16, 23, 30 Steel; Concrete; Roofing; SafetyJune 13, 20, 27 Flooring; SPF; SteelJuly 11, 18, 25 Concrete; Roofing; FlooringAugust 1, 15, 22, 29 Safety; SPF; Steel; ConcreteSeptember 12, 19, 26 Surface Prep; Roofing; FlooringOctober 10, 17, 24, 31 SPF; Steel; Safety; ConcreteNovember 14, 28 Roofing; FlooringDecember 12, 19 SPF; Surface Prep

Rates Banner (457 x 90): $800

CONTENT Themed e-newsletters feature news stories, press releases, polls, and events related to various coatings industry topics. With one ad position per e-newsletter, you become the exclusive sponsor!

AUDIENCE 12,000 high-performance commercial and industrial coatings professionals; distribution varies depending on newsletter content.

@@@@ @@@@

Materials due 1 week prior to distribution date


Plus, NACE publishing sees to the promotion of your posted content providing:

n 2 email blasts to the magazine’s digital readership during the first six months of placement; and n 2 social media posts the first month they appear

Rates: White Paper – $2,940; Videos – $3,000

White Papers & Videos Your supplied white papers or videos will be placed on the homepage of CoatingsPro’s web site for the month you select; appear on the site’s white paper or video landing pages; and be archived there for one full year.

White paper advertisers receive a link to track and download all lead activity.

Promotion of your webinar by CoatingsPro will include:

n 1 display ad in the print issue of the magazine pre or post webinar; n 1 online ad on the magazine’s web site prior to the webinar; n 4 email blasts

�first email to the magazine’s audience 14 days prior to the webinar

�second email to the magazine’s audience 7 days prior to the webinar

�third email to the magazine’s audience the day prior to the webinar

�fourth email to the magazine’s audience post webinar to reference on-demand

n 2 social media posts: one prior and one post webinar (to announce on-demand availability)

Rate: $7,500

Webinars Your fully customized, branded webinar—and all attendees’ contact information—will be hosted on the CoatingsPro web site. Powered by the popular ON24 webinar marketing platform, you will have access to robust analytics for real-time insight into the engagement of each unique audience member.

WHITE PAPERS & VIDEOS

WEBINARS

PREMIUM OPPORTUNITIESExplore these specialty items or other alternatives—tailored to your needs—with your account executive. Pricing, delivery, and availability are quoted as requested.

n Reprints n Magazine Belly Bands

n Ride-Along Outserts / Supple-ments

n French Doors / Cover Flaps / Gatefolds

n Printed Polybag n Post-It® Notes n Tipping / Inserts


ScheduleIssue Insertions Materials

March 2-1-2018 2-7-2018July 6-1-2018 6-7-2018November 10-1-2018 10-5-2018

2018 Advertising Rates

CONTENTPublished three times a year, this newsletter keeps coatings inspectors in the field informed by delivering the latest industrial coatings technologies and trends. InspectThis! is polybagged with CoatingsPro and electronically distributed.Content includes government and industry news, technical articles, and NACE coatings-related reports and standards, technical committees, and course listings.

AUDIENCE 37,000 coating inspectors worldwide certified through the renowned NACE Coating Inspector Program (CIP).

NEWSLETTER

Rates cited for InspectThis! are gross. A 15% agency discount is afforded to recognized agencies and to advertisers that supply electronic prepress-ready art that requires no modification. Advertisers with schedules in CoatingsPro may realize the same frequency discount rate when advertising in InspectThis! (i.e., a six-time advertiser in CoatingsPro may select the six-time rate from the rate card when advertising in a single issue of InspectThis!).

Four-Color 1X 3X 6X 9X 12X 15XFull page $2,955 $2,805 $2,565 $2,420 $2,355 $2,2751/2 island 2,670 2,540 2,345 2,190 2,110 2,0601/2 horizontal 2,420 2,300 2,115 1,985 1,905 1,8651/3 vertical 2,190 2,085 1,920 1,820 1,735 1,6851/3 square 1,985 1,880 1,745 1,645 1,565 1,530Two-Color 1X 3X 6X 9X 12X 15XFull page $2,500 $2,380 $2,175 $2,020 $1,955 $1,8951/2 island 2,270 2,155 1,970 1,840 1,765 1,7201/2 horizontal 2,050 1,950 1,800 1,660 1,600 1,5601/3 vertical 1,855 1,760 1,635 1,545 1,465 1,4301/3 square 1,680 1,590 1,475 1,395 1,325 1,300Black/White 1X 3X 6X 9X 12X 15XFull page $2,090 $1,985 $1,820 $1,670 $1,610 $1,5651/2 island 1,890 1,800 1,645 1,530 1,470 1,4401/2 horizontal 1,750 1,630 1,510 1,420 1,335 1,3001/3 vertical 1,550 1,470 1,365 1,285 1,215 1,1751/3 square 1,405 1,330 1,235 1,160 1,110 1,090Special Position 1X 3X 6X 9X 12X 15XCover 4 $4,095 $3,885 $3,560 $3,480 $3,405 $3,315Cover 2 3,805 3,610 3,310 3,235 3,155 3,095Cover 3 3,395 3,220 2,990 2,850 2,745 2,685

For ad specifications, see page 17


NACE International offers media for reaching the entire corrosion and protective coatings industries.

CORROSION journal readers are: n Academics

n Engineers

n Scientists

n Researchers

…that are interested in the latest research and developments in corrosion metallurgy, mechanisms, predictors, cracking, passivation, and CO2 corrosion

The premier research journal devoted to all aspects of the science and technology of corrosion.

NACE PUBLICATIONS

CoatingsPro readers are: n Commercial Coatings Contractors

n Industrial Coatings Contractors

n Engineers

…that are interested in surface prep; high-performance/extreme environments, tanks, pipeline coatings; coatings inspection; structural steel; waterproofing; concrete work; roofing; floor coatings

The leading high-performance coatings magazine for commercial and industrial contractors.

The official publication of NACE International and the largest circulation magazine dedicated exclusively to corrosion prevention/control.

Materials Performance readers are: n Engineers

n Inspectors/Coatings Inspectors

n QA/QC

n Project Managers/Supervisors

n Technicians/Technologists

… that are interested in the work and study of corrosion including coatings; testing/inspection, safety, and surface prep equipment; cathodic/anodic protection; materials; abrasives; linings

Magazines and more from The Worldwide Corrosion Authority® (nace.org) Contact your CoatingsPro account executive or visit these web sites for information:

n coatingspromag.com n materialsperformance.com n corrosionjournal.org

INVITED CRITICAL REVIEW

The Application of Scanning ElectrochemicalMicroscopy to Corrosion Research

Nicholas A. Payne, Lisa I. Stephens, and Janine Mauzeroll

CORROSION SCIENCE SECTION

Technical Note: Conflicting Ideas on Corrosion Products Formed onSteel in CO2 Environments at Temperatures Below 80°C

Bruce Craig

Numerical Predictions of Mild-Steel Corrosion in a H2S AqueousEnvironment Without Protective Product Layers

Xiufeng Li, Haijun Hu, Guangxu Cheng, Yun Li, Wei Wu, Yong Xia, and Wei Wu

Corrosion Properties of Powder Bed Fusion Additively Manufactured17-4 PH Stainless Steel

Rebecca F. Schaller, Jason M. Taylor, Jeffrey Rodelas, and Eric J. Schindelholz

Environmentally Assisted Cracking Crack Initiation in Nickel-BasedAlloy Dissimilar Metal Welds in Doped and Pure Steam and Pressurized

Water Reactor WaterAki Toivonen, Hannu Hänninen, Tapio Saukkonen, and Pertti Aaltonen

Conversion Coatings Based on Rare Earth Nitrates and Chlorides for CorrosionProtection of Aluminum Alloy 7075-T6

Ingrid Milošev and Barbara Volaric

Measurement and Modeling of Pitting Depth Distribution for Phosphor Bronze Tapes Usedin Underground Power Transmission Cables

Hang Zhou, Sivashangari Gnanasambandam, Maurizio Foresta, David Weston, Fan Li, Jingzhe Pan, and Michelle Le Blanc

The Role of EXCO, Modified EXCO, and MASTMAASIS Environmental Exposures on Predicting ExfoliationCorrosion of the 2060-T8E30 Alloy

Ahmad Ivan Karayan, Kumar Jata, Michael Velez, and Homero Castaneda

CORROSION ENGINEERING

Impact of Leak Size, Pipe Wall Thickness, Water Pressure, and Leak Orientation on AutogenousMetallic Pipe Leak RepairMin Tang and Marc Edwards

Effect of Stainless Steel Composition on Atmospheric Corrosion Resistance at a Marine Site in DubaiSukanya Hägg Mameng, Rachel Pettersson, and Christofer Leygraf

Thiols as Volatile Corrosion Inhibitors for Top-of-the-Line CorrosionZ. Belarbi, T.N. Vu, F. Farelas, D. Young, M. Singer, and S. Nešic

Vol.73

,No.

7Ju

ly20

17


*See “Rates” for cost.

AD

DED

VA

LUE

BO

NU

S D

ISTR

IBU

TIO

NCL

OSI

NGS

CON

TEN

T

CoatingsPro 2018 Editorial Calendar

JANUARY FEBRUARY MARCH APRIL MAY JUNE

▪ Concrete Surfaces

▪ Roofing Applications

▪ Epoxy Applications

▪ Steel Tanks▪ SPF Technology▪ Special Section:

Company ProFiles* Describe company’s unique capabilities with a half-page horizontal profile space.

Targeted Supplement: Surface Prep

Digital edition February; print polybagged with March issue.

▪ Concrete Technology

▪ Oil & Gas Industry

▪ Steel Substrates

▪ Waterproofing

Targeted Supplement: Safety

Digital edition April; print polybagged with May issue.

▪ Bridge Applications

▪ Water/Wastewater

▪ Green Coatings/ Sustainability

▪ Architectural Coatings

Annual SourceBOOK

THE “book” that coatings professionals rely on for supplier information.

Space:Nov. 10, 2017

Materials:Nov. 17, 2017

Space:Dec. 15, 2017

Materials:Dec. 22, 2017

Space:Jan. 12

Materials:Jan. 19

Space:Feb. 16

Materials:Feb. 23

Space:Mar. 16

Materials:Mar. 23

Space:Apr. 27

Materials:May 4

Supplement advertisers receive a two-page spread — one for an ad, one for editorial.*

Free Ad Effectiveness Study by Harvey Research


Advertisers receive free company listing and enhancements.

▪ International Roofing Expo (IRE)

▪ SSPC 2018▪ World of Concrete

(WOC)

All industry shows attended and/or hosted by CoatingsPro and NACE

▪ Coating Society of the Houston Area Annual Tradeshow

▪ ICRI (International Concrete Repair Institute) Spring Convention

▪ NACE CORROSION 2018

▪ NISTM International Above Ground Tank Conference

▪ RCI International Convention & Trade Show

▪ NACE-certified coating inspectors (InspectThis! polybagged distribution)


▪ A’18- AIA Conference on Architecture

▪ ACE18 - AWWA Annual Conference & Exposition

▪ International Bridge Conference (IBC)

▪ MEGARUST▪ Western Roofing

Expo 2018▪ Air Force Corrosion

Conference



As a publication of NACE International, a limited supply of copies are also sent to select shows on the NACE event calendar found at nace.org/events.

AD

DED

VALU

EB

ON

US D

ISTRIB

UTIO

NCLO

SINGS

CON

TENT

JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER

▪ Coatings and the World of Entertainment

▪ Specialty Coatings

▪ SPF: Commercial Structures

▪ Food/Beverage ▪ Special Section:

Product Spotlight* A fourth of a page space provides a cost-effective way to spotlight coatings products to industry.

Targeted Supplement: Equipment

Digital edition August; print polybagged with September issue.

▪ Flooring▪ Steel Surfaces▪ Roofing

Applications▪ Coatings

for Wet Environments

▪ Special Section: FloorSpace* A third of a page space provides a cost-effective way to highlight flooring products to industry.

Targeted Supplement: Roof Coating

Digital edition October; print polybagged with November issue.

▪ Green Roofs▪ Marine

Applications▪ Building

Envelope▪ Power Plants

Targeted Supplement: Concrete Covered

Digital edition December; print polybagged with January 2019 issue.

Space:May 8

Materials:May 25

Space:June 15

Materials:June 22

Space:July 20

Materials:July 27

Space:Aug. 17

Materials:Aug. 24

Space:Sep. 14

Materials:Sep. 21

Space:Oct. 19

Materials:Oct. 26




▪ NACE Corrosion Technology Week 2018



▪ CONSTRUCT▪ Fleet Maintenance

Modernization Symposium

▪ 2018 ICAA Convention & Trade Show (Insulation Contractors Association of America)

▪ Polyurethanes Technical Conference

▪ RCI International Convention & Trade Show


▪ POWER-GEN▪ ICRI (International

Concrete Repair Institute) Fall Convention

▪ International WorkBoat Show

▪ WJTA-IMCA 2017 Conference & Expo (The WaterJet Technology Association)


▪ World of Concrete 2019

▪ All industry shows attended and/or hosted by CoatingsPro and NACE


Special Sections & Supplement Rates (Agency discount does not apply)

RATE

Company ProFILES 7.125” x 4.5” space; 200-word company description; 1-2 photos (3.75” x 2.25” @ 300 dpi, TIF, JPG, or EPS); full company contact information (with URL)

$1,650

Surface Prep* 3,465

Safety* 3,465 Product Spotlight One-fourth page space (3.25” x 4.5”) and 80-word product/service description; photo or logo; full company contact information

750

Equipment* 3,465FloorSpace One-third page space (6.875” x 3”) and 120-word product and/or company description; photo; company logo; full company contact information

1,050

Roof Coating* 3,465

Concrete Covered* 3,465

* Supplements include full-page ad; full-page article with headline; photo (optional); 500-word article (600 words w/out photo); company logo; and contact info

CoatingsPro 2018 Advertising Rates

FOUR-COLOR 1X 3X 6X 9X 12X 15XFull page $5,570 $5,285 $4,765 $4,505 $4,380 $4,2952/3 page 4,765 4,550 4,135 3,910 3,815 3,7601/2 island 4,260 4,075 3,735 3,535 3,465 3,4101/2 page horizontal 3,950 3,780 3,480 3,320 3,240 3,2051/3 page 3,265 3,145 2,925 2,825 2,755 2,7251/4 page 3,090 2,935 2,690 2,500 2,470 2,385TWO-COLOR 1X 3X 6X 9X 12X 15XFull page $4,570 $4,295 $3,775 $3,510 $3,385 $3,3052/3 page 3,775 3,565 3,180 3,145 2,825 2,7601/2 island 3,265 3,080 2,740 2,545 2,470 2,4201/2 page horizontal 2,955 2,790 2,495 2,325 2,275 2,2051/3 page 2,270 2,160 1,930 1,830 1,770 1,7401/4 page 2,000 1,885 1,740 1,640 1,590 1,540BLACK/WHITE 1X 3X 6X 9X 12X 15XFull page $3,965 $3,685 $3,170 $,2890 $2,760 $2,6902/3 page 3,170 2,945 2,536 2,305 2,205 2,1601/2 island 2,650 2,455 2,125 1,930 1,855 1,8101/2 page horizontal 2,335 2,175 1,870 1,710 1,640 1,5801/3 page 1,655 1,540 1,315 1,215 1,150 1,1251/4 page 1,400 1,280 1,055 955 895 860SPECIAL POSITIONS 1X 3X 6XCover 2: inside front $6,365 $6,030 $5,660Cover 3: inside back 6,090 5,770 5,505Cover 4: back cover 6,565 6,210 6,090Full-Page, 4-Color Process Advertisers 1X 3X 6X 9X 12XCenter spread $12,810 $12,250 $10,490 $9,910 $9,075Guaranteed position 5,955 5,655 5,100 4,820 4,690


Specifications

Trim: 8.125" x 10.875"Bleed: For Ads that bleed, please add 0.125" on all sidesFractional Ads: Please do not include crop marks on ads without bleed

Full page with bleedTwo-page spread with bleed (not available in InspectThis!)

Bleed: 16.5" x 11.125"Bleed: 8.375" x 11.125"

16.25" x 10.875" (*Trim) 8.125" x 10.875" 7" x 10"

7" x 4.875" 2.25" x 10"

4.625" x 4.875" 3.5" x 4.625"

7" x 3.25"

4.625" x 10"

4.625" x 7.5"

Full page no bleed 2/3 page vertical 1/2 page island

1/2 page horizontal 1/3 page vertical 1/3 page square 1/3 page horizontal 1/4 page

Materials: All ads must be provided in electronic format. For any file formats other than the following, please contact the publisher.

Preferred file format: PDF/X-1a:2001

Acceptable file formats include: � Portable Document Format (.pdf)—please embed all graphics

and fonts and provide as a high-resolution (300 dpi or higher) file. When exporting the PDF, select “Use Document Bleed” but DO NOT select crop marks, bleed marks, registration marks, or page information.

� Tagged Image File (.tif)—please provide ad at 100% size (including bleed if applicable) at 300 dpi grayscale (for black/white ads) or CMYK (for 4-color process). Spot color ads cannot be provided in a .tif file.

� Encapsulated Postscript (.eps)—please embed all graphics, convert text to paths, and export at high resolution (300 dpi or higher). Be sure to include the bleed.

� Adobe Photoshop Data File (.psd)—please convert text to paths. File must be high resolution (300 dpi or higher).

All fonts should be OpenType or Postscript Type 1, 2, 3. All graphics should either be embedded or included on the disk with the ad and fonts—please state whether the file is Macintosh™ or Windows™ PC. Adobe InDesign™ is the page layout software used to create CoatingsPro (and InspectThis! ). No Quark Xpress™, Microsoft Word, or Microsoft PowerPoint files can be accepted as final art—please provide the ad as a PDF with bleed. Converting ads from an unsupported file format will incur additional charges.

Include a black/white laser proof of non-color ads and a color laser proof of color ads for all electronic files. The publisher cannot guarantee that an ad will appear as the advertiser requires if a proof is not provided.

File Sizes: Files less than 6 MB may be emailed. Larger files should be sent an FTP (File Transfer Protocol) site or to the publisher on disk.

Bleeds: Publication trim size is 8.125" x 10.875" To accommodate for trim off, add an extra .125” of bleed on all sides of the ad. Live matter should be kept at least .25” from the trimmed edges. On spreads, allow for a .5” gutter.

Ad creation & revision services: All ads requiring changes at the publisher will be billed to the advertiser for a fee of $100 per hour (one-hour minimum charge). Advertiser must provide appropriate art and text one week prior to materials due date. Extensive changes may preclude advertiser from qualifying for an agency discount.

Closing Dates: See editorial calendar on pages 14 & 15 for closing dates.Contact the publisher for information regarding materials requiring production work. Cancellations must be in writing and are not accepted after the closing date.

Send all insertion orders & materials to:Brenda Nitz ▪NACE International 15835 Park Ten Place, Houston, Texas 77084, USA Tel: +1 281-228-6219 Email: [email protected]

CoatingsPro FTP site (case sensitive): Server/Hostname: ftp.coatingspromag.com Username: [email protected] Password: coatingspro


General Policies

Advertising agencies and advertisers assume liability for content of advertisements printed and assume responsibility for any claims that are made against the Publisher. The Publisher reserves the right to reject any advertisement that is not consistent with the objectives of NACE International. Display and classified advertising are included as an educational service to readers, and products and/or services mentioned carry no implied or real endorsement from NACE. The Publisher will not be bound by any condition, printed or otherwise, appearing in contracts, orders, or copy instructions that conflict with the provisions of its rate card or with the policies of the Publisher and NACE. The Publisher is not liable for delays in the delivery and/or non-delivery in the event of conditions outside the Publisher’s control.

The advertiser agrees to indemnify and protect the Publisher from any claims or expenses resulting from unauthorized use of any names, photographs, images, sketches, or words protected by copyright or trademark law, or use of any other intellectual property not owned by the advertiser in connection with the advertising. Advertisers and their agents agree to indemnify and protect the Publisher from such claims, including legal expenses that may arise as a result of printing and publishing an advertisement. Publisher reserves the right to change editorial content and bonus distribution without prior notification.

Payment PolicyAll payments are due upon receipt of invoice. The Publisher reserves the right to hold the advertising agency and the advertiser jointly liable for all payments. No further ads will be run for advertisers or agencies whose accounts are more than 60 days overdue. For accounts more than 60 days overdue, the agency discount no longer applies. For accounts without established credit, either (a) payment must accompany advertising material or, (b) a Letter of Credit must be established in your behalf payable through our bank.

Cancellations and ChangesCancellations must be in writing and are not accepted after published closing date. The Publisher can create or revise ads under certain conditions for a fee of $100 per hour (one-hour minimum charge). Advertiser must provide appropriate art and text one week prior to materials due date.

Agency CommissionA 15% commission on display advertising based on paid invoices is available to recognized agencies. NOTE: Non-display advertising, such as classified advertisements, MP Corrosion Engineering Directory (CED) advertisements, and CoatingsPro MarketPLACE advertisements are non-commissionable.

RatesAll rates listed are in U.S. dollar (USD). Contract frequency rates are based on the total number of insertions within a 1-year period. Billing adjustments will be made if frequency is increased or if rate is not earned. Advertising in the print versions of the magazines cannot be combined with the online version for frequency discounts. Rates are monthly and are considered net. Terms and conditions are subject to change.


CoatingsPro4501 Mission Bay Dr.Suite 2GSan Diego, CA 92109Tel: +1 858-768-0828Email: [email protected]: coatingspromag.com

15835 Park Ten Place Houston, Texas 77084Tel: +1 281-228-6200 Fax: +1 281-228-6300 Email: [email protected] Web: nace.org

Account Executives

Diane Gross, Sales Manager+1 [email protected]

Kaci Lamb, Sales Specialist +1 [email protected]

Eric Freer, Key Account Executive+1 [email protected]

Daniel Vincent, Account Executive +1 678-613-5679 [email protected] Jody Lovsness, Account Executive+1 [email protected]

Leslie Whiteman, Account Executive+1 [email protected]

The Kingwill Company

Jim Kingwill, Account Executive+1 [email protected]

Barry Kingwill, Account Executive+1 [email protected]

The leading high-performance coatings magazine for commercial

and industrial contractors.

2018 Media Information

Published by

CS133_CP_Media_Planner_2018_Cover-FLAT.indd 1 9/20/17 12:15 PM

events | sourcebook | coatings industry news | … cp...based information. with content increasingly...

Documents