ever vail booklet

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A WORK-IN-PROGRESS GUIDE TO VAIL’S NEWEST NEIGHBORHOOD NOVEMBER 15, 2010

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Ever Vail, LLC, an affiliate of Vail Resorts Development Company (VRDC), has updated its plans and application materials for the Ever Vail re-development project. The revised plans reduce commercial space by more than 30 percent, and also include revisions to the Red Sandstone Creek corridor creating a larger open park-like area through the middle of the nearly 12-acre site.

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Page 1: Ever Vail Booklet

A WORK-IN-PROGRESS GUIDE TO VAIL’S NEWEST NEIGHBORHOODNOVEMBER 15, 2010

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1EVER VAIL | WORK-IN-PROGRESS GUIDE

Thank you for taking the time…… to learn about Ever Vail and provide us with your questions and comments. We’ve said at the outset that this proposed project is just as much about you as it is about us. The proposed Ever Vail has been in the Town of Vail approval process since 2007, having been reviewed in about 30 meetings and hearings with the Town and the community. The review process has positively shaped and re-shaped the project since the original plan submitted three years ago.

Our natural environment will always be our most celebrated aspect of any real estate endeavor. Ever Vail will be designed and constructed with a focus on sustainability and our enduring respect for Vail Mountain and the Vail community. In fact, the Ever Vail site’s proximity to nature has allowed the project design to bring nature and civilization together like no other project has before in Vail. We’re not turning our back to Red Sandstone Creek but rather restoring and enhancing it so that those living in, staying in or visiting Ever Vail for the day can see it, enjoy it, access it. In Ever Vail, accessibility to the creeks and the mountain, the town-wide bike path and the iconic glassed-in climbing wall, will be easy and available to all.

The proposed Ever Vail mixed-use project will redevelop a nearly 12-acre site that is currently home to an aging maintenance facility, office buildings and a former gas station, providing the much needed in-fill development connection between Lionshead Village and Cascade Village. It will bring together mountain operations, affordable and free-market housing, and community benefits.

On the heels of finishing up a more than $1 billion revitalization of Vail, and yet as we are still mired in volatile economic times, many of you are asking, Why Ever Vail?

AN INTRODUCTION TO EVER VAIL

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Why now? In a few words, because…

• We want to be a part of the parking solution in Vail. Approximately 670 parking spaces could be available to the public. These spaces would be bui1t, operated and maintained at no expense to the Town.

• Vail needs lifts and public parking in close proximity. The walk from Ever Vail parking to our new gondola will be the shortest walking distance from car to lift anywhere in Vail.

• Parking is a primary driver in the design of the Ever Vail site and defines the underground improvements, which includes approximately 1,478 parking spots, as well as a new, state-of-the-art mountain operations facility with direct access to the snowcat bridge and access road up Cat Alley.

• We want to be a part of Vail’s affordable housing goals, and we are planning on providing 67 percent of our deed-restricted requirement on-site, which will house more than 125 employees.

• We think it’s important for our company and our community to plan now to stay competitive in the future. The Vail Resorts family of companies is choosing to invest $1 billion in the Vail community with Ever Vail. When the economy does turn around, Vail will be one of few – if not the only – resort communities to potentially have new product, a new 4-star RockResorts hotel, new programming and new mountain gondola access coming on line. Ever Vail will also further position Vail as a leader in embracing strong sustainable building standards. We estimate that Ever Vail will bring about 2,400 new destination guests to Vail a day, nearly 1,000 of which will be new skiers.

• A new revenue source contributing to Town coffers is more important than ever. Our fiscal analysis estimates Ever Vail will generate one-time revenue of more than $32 million for the Town of Vail, as well as $7 million at build-out in ongoing annual revenue that includes more than $4 million from tax increment financing.

• We want to help fulfill other community needs, such as providing a proposed 12,000 sf facility for the Vail Recreation District’s Youth

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Services programs and activities, relocating the Saturday children’s DEVO program from congested Golden Peak, and restoring Red Sandstone Creek creating a larger open, park-like area.

It’s important to keep in mind that we aren’t applying for a building permit yet, rather we are spending the upcoming months to get our project approved. Included in the Ever Vail approval will be the design for realigning the Frontage Road. Realigning the Frontage Road is about a year-long construction project. Thus realistically, we won’t start construction of buildings within Ever Vail sooner than spring of 2013.

See you on the slopes!

Rob KatzChairman & CEOVail Resorts, Inc.

Chris JarnotSenior Vice President & COOVail Mountain

John GarnseyCo-President, Mountain DivisionVail Resorts, Inc.

Dick FunkVice President of ConstructionVail Resorts Development Company

Kristin Kenney WilliamsDirector of Mountain Public AffairsVail Resorts Management Company

Alex IskenderianSenior Vice President & COOVail Resorts Development Company

Thomas MillerDirector of DevelopmentVail Resorts Development Company

Graham FrankDirector of DevelopmentVail Resorts Development Company

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Town of Vail Guiding Documents. The proposed Ever Vail project was not developed in a vacuum. Specific direction is given in the Vail Land Use Plan, the Lionshead Redevelopment Master Plan and the Vail Transportation Master Plan.

You. If you are a Vail resident, visitor, a business owner, a member of Vail Town Council, a staff member at the Town of Vail, or a member of one of Vail’s appointed boards, you no doubt have weighed in during the past several years as we’ve been designing and planning Ever Vail. And we’ve listened. In our plans that were revised with the Town of Vail in November of 2010, many of your comments and concerns were addressed.

WHAT GUIDES US

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We’re still listening. Below are the key philosophies and comments that we focuson each day as we plan and design Ever Vail:

• BuildGREENandensureEverVailisasustainabledevelopment.

• RedevelopRedSandstoneCreekintoanamenity.

• Beapartoftheparkingsolution,gettingcarsofftheFrontageRoad,andproviding efficient, close-in skier and DEVO drop-off.

• Beapartoftheaffordablehousingsolution,keepingemployeeslivinginVail.

• Enhance,notcompete,withtheretailandrestaurantofferingscurrentlyinVail Village and Lionshead.

• Provideadditionalhotbeds.

• KeepVailMountainemployeeofficesintown,andcreatenewofficespaceforother local businesses.

• Createaviable,livelyfifthportal:EverVailwillofferanewaccesspointtothemountain, but at 12 acres, Ever Vail will not be a portal that rivals the iconic villages of Vail and Lionshead at 58 and 55 acres, respectively.

• Provideactivitiesandspacesforourlocalandguests’children.

• Includetransitfacilities.

• HelpgenerateincreasedrevenuesfortheTownofVail.

• KeepVailcompetitiveasNorthAmerica’spremiermountainresortcommunity.

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OUR SITE TODAY…

I-70

S. FRONTAGE ROAD

GLEN LYON OFFICE BUILDING

ERWSD

RITZCARLTON

GORE CREEK PLACE

GORE CREEK

CASCADE CROSSING BUILDING

VAIL PROFESSIONAL BUILDING

VAIL RESORTS MOUNTAIN OPERATIONSFACILITY

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EVER VAIL

RITZCARLTON

GORE CREEK PLACE

GORE CREEK

RED SANDSTONE CREEK

I-70

S. FRONTAGE ROAD

… PROPOSED EVER VAIL TOMORROW

ERWSD

GORE CREEK PLACE

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From its outset, Ever Vail has been inspired by Vail Mountain, and as a project seeks in every way to respect the resources and beauty Vail offers. Our sustainability philosophy is best summed up by our CEO, Rob Katz: “I really believe our company has a very special obligation and a very special opportunity as it relates to the environment… What we really do is sell nature. That is why we are in the resort vacation business.”

As a result of this approach, the masterplan for Ever Vail achieved a LEED Platinum Rating (the highest possible rating) for Neighborhood Development in September 2008 when it completed Final Stage One LEED-ND Review. According to U.S. Green Building Council, Ever Vail was the:

•12thprojecttobeLEED-NDcertified(Stage1)

•3rdprojecttoachieveaPlatinumLEED-NDrating

•1stLEED-NDprojectintheColorado/RockyMountainRegion

SUSTAINABILITY

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Some of the key sustainable strategies to be employed at Ever Vail include:

• Sustainable materials: Use of local materials, low-toxin products, reused materials, materials with high recycled content, beetle-kill trees and products that promote high indoor air quality.

• Creek and wetlands restoration: Restoration of Red Sandstone Creek including bank restoration and wetland mitigation.

• Water conservation: Use of high performance fixtures throughout, and landscaping that includes native and drought-tolerant plants.

• Energy conservation: Energy-saving building design and consideration of several renewable energy systems such as solar photovoltaic, solar thermal and biomass.

• Walkability and access to alternative transportation: Walking and biking encouragedthroughmixed-usedesignandpedestrian/bicycleconnectionstoLionshead, Cascade Village and Vail Village; on-site transit center that enables easy bus and shuttle connections.

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Thompson & Trautz, LLC, a local, independent financial services company, provided analysis of the potential financial impacts, revenue and expenditures that Ever Vail may have on the Town of Vail. The analysis was based on information provided by Vail Resorts Development Company, the Town of Vail, the Eagle County Assessor, and various other consultants currently engaged to work on the project. The results of the analysis estimate that the project will generate for the Town of Vail one-time revenue of $32 million as well as $7 million at build-out in ongoing annual revenue. This estimate includes $4.1 million from tax increment financing (TIF). The TIF dollars would be available for use throughout Lionshead for public projects.

Any additional operating or service expenses to the Town will be reduced or eliminated because Ever Vail proposes to include metro districts within the project that will maintain on-site landscaping, hardscape, snowmelt, snow removal, as well as publicly-accessed right-of-ways and easements.

FISCAL ANALYSIS

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ESTIMATED ANNUAL REVENUES

TIF Revenue 4,188,041Sales Tax - Condo Lodging 724,687Sales Tax - Hotel Lodging 422,188Sales Tax - Utilities 54,013Sales Tax - Retail and F&B 846,216Lift Tax 299,640RETT 513,000 $ 7,047,785

ESTIMATED ONE-TIME REVENUES

RETT 10,283,724Use Tax - Building Materials 16,000,000Permits & Fees 5,430,000Traffic Impact Fees 500,000 $32,213,724

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WHERE IS THE TOV TODAY?

TOWN SALES TAX COLLECTIONS

$40,000,000

$30,000,000

$20,000,000

$10,000,000

$01997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

REDEVELOPMENT YEARS

Use Tax

Permit Fees

Property Tax

REIT

Sales Tax

$20,000,000

$17,500,000

$15,000,000

$12,500,000

$10,000,0001997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

REDEVELOPMENT YEARS

Avg: $14M

Avg: $17.5M

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As the two charts show, redevelopment in Vail has proven to be a significant benefit to the generation of revenues to the Town, including the improvement to sales tax collection. Without redevelopment, the Town’s revenues would have been relatively flat. Redevelopment has lessened the impact of the recession on the Town’s coffers.

Increase in revenues while projects off-line— Crossroads (now Solaris)— Village Inn (now The Sebastian)— Chateau at Vail (now Four Seasons)— Swiss Chalet (now One Willow Bridge)—Coresite(nowArrabelle/VailSquare)

Increased revenues despite many projects not yet on-line— Solaris (79 dwelling units)— Four Seasons (171 dwelling units and hotel rooms)— The Ritz-Carlton Residences®, Vail (116 dwelling units)

REDEVELOPMENT YEARS

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BBC Research, a Denver-based market research and consulting firm, has prepared an analysis of the necessary commercial activities that will allow Ever Vail to be vibrant and successful but not compete too heavily with the other core retail areas.

Updated plans in November 2010 show that Ever Vail is now envisioned with three restaurants (down from six), from high-end dining to casual-family dining, and a nightclub/livemusicvenue.TheretailproposedforEverVailisprimarilylocatedalongthe pedestrian corridor leading to the proposed new gondola with first-floor frontage. The plans still include a 13,000-square-foot specialty grocer, and approximately 15,564 square feet of retail uses – down from about 36,000 square feet.

• Ever Vail requires a core level of commercial activity, including a mix of restaurants, bars, skier services and general retail, to provide basic services for Ever Vail skiers, residents and guests.

•The proposed hotel requires 1 - 2 internal restaurants/bars to ensure guests have appropriate services and convenience associated with resort offerings. Currently envisioned, these offerings are likely to include a pool, workout area, sundry shop and spa, which dictate a small amount of in-hotel retail as well. This function could probably be accomplished with 5,000-8,000 sf of hotel retail and restaurants.

MARKET ANALYSIS

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•The concept of a specialty grocery is an attractive anchor prospect as it potentially broadens the market and lessens reliance on winter skiers/tourists.

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Parking in Ever Vail is a primary driver in the design of the site and defines the underground improvements. We are currently proposing to construct Ever Vail with a total of 1,478 parking spaces with the potential of about 1,000 available to the public and employees:

Public Skier Parking: 400 spacesPublic Commercial Parking: 265 spacesPrivate Residential Parking: 458 spacesEmployee Replacement Parking: 289 spacesMountain Operations Parking: 50 spacesOther Parking: 16 spaces

The public parking available will have similar uses to other public parking structures throughout Vail. The vast majority of the parking, both public and private, is located entirely underground. All of the parking, including public, is being proposed to be constructed, operated and maintained at no expense to the Town.

PARKING

(permanently available to the public)

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Just like public parking, we have heard a strong demand for more skier drop-off. Skier drop-off parking will be located within the proposed transit center at Ever Vail, on the eastern portion of the site. The transit center is currently designed to accommodate six buses for use by both ECO Transit and the red and green Town bus routes, including two bus stops for the in-town buses. Along with six bus bays, we are also designing for the expandability of bus spaces as well as constructing approximately 13 short-term parking spaces. These spaces are located about 400 feet from the gondola which is half the distance from the Vail Village parking structure to the Vista Bahn.

Those with children participating in the weekend Vail Development Team program know how congested the current DEVO location at Golden Peak has become. An additional 50 parking spaces are intended to be provided on the western portion of Ever Vail and designated as short-term parking for DEVO drop-off and pick-up. These spaces will be located underground, in the public parking area directly below the DEVO meeting area, along with the Vail Recreation District Youth Services’ drop-off space.

SKIER AND DEVO DROP-OFF

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CASCADE VILLAGE LIFT

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GONDOLA MID-STATION

LIONSHEADVAIL

VILLAGE

GOLDENPEAK

CASCADEVILLAGE

EVER VAIL

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A highlight of Ever Vail, a new gondola will be provided to serve the skier parking spaces and the uses within Ever Vail. Skier drop off and parking are all loacted within 400 feet of the gondola providing the closest park-to-lift access in Vail. The gondola will help alleviate congestion at other portals and allow skiers to access the mountain, with a mid-point stop at the base of Chair 26, and a terminal at Eagle’s Nest. The mid-point stop will allow an easy and efficient return for skiers and snowboarders at the end of the day.

A NEW GONDOLA

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The gondola plaza will be a center of energy within Ever Vail, where guests can kick back with a microbrew from patios overlooking the mountain. Events and activities will create a social and celebratory vibe that lasts throughout the day and into the evening.

CENTRAL PLAZA

RENDERING OF PROPOSED MULTI-

FUNCTIONAL CONFERENCE SPACE ADJACENT

TO THE GONDOLA PLAZA.

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Underneath the Central Plaza, a new, state-of-the-art, completely subterranean mountain operations facility is proposed at Ever Vail, with direct access to Vail Mountain via the new Cat Alley unveiled in November 2009. The facility will be approximately 100,000 sf and will handle Vail Mountain’s snowcat maintenance and storage, vehicle maintenance, lift maintenance and fabrication, warehousing, shipping and receiving, locker rooms, office space, and many other functions necessary to the operation of Vail Mountain. The new maintenance facility will help Vail Mountain to continue to provide a high level of service to residents and guests for the future.

The new facility will replace the current above-ground facility located on the site today. Built in the 1960s, the current facility is spread over 4 acres of surface area, where extreme weather conditions produce difficulties for employees and the impacts of an industrial use in the core area of the Town of Vail create challenges for the surrounding community.

NEW MAINTENANCE FACILITY

EXISTING FACILITY

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EXAMPLE OF NEW FACILITY

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EAGLE’S NEST

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CASCADE VILLAGE LIFT

EVER

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GONDOLA MID-STATION

LIONSHEAD

VAILVILLAGE

GOLDENPEAK

CASCADEVILLAGE

% of Skiers 16%% of Skiers 27%Acres 58 acGOLDEN PEAK/VAIL VILLAGE

Retail/Restaurant 336,751sf

EVER VAIL

% of Skiers 44%Acres 55 acRetail/Restaurant 116,341 sf

% of Skiers 10%Acres 12 acRetail 15,564 sfRestaurant 15,695 sfSpecialty Grocer 13,000 sf

% of Skiers 3%

THESE NUMBERS AND PERCENTAGES ARE BASED ON ESTIMATES AND PROJECTIONS FOUND IN OUR NOVEMBER 2010 REVISED APPLICATION.

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COMMERCIAL USESThe amount of commercial square footage proposed at Ever Vail has been significantly reduced in response to concerns over cannibalization of retail and dining business in Vail Village and Lionshead. Extensive effort has been made to determine how much square footage is necessary to make Ever Vail viable and serve the needs of those who will live, park, and visit there each day. Additionally, we are seeking out retail and dining options that can’t be found elsewhere today in Vail. Currently,threerestaurants/barsareproposedatEverVail,rangingfromcasual,family dining to high-end establishments. This includes those facilities located in the hotel. Total restaurant and bar space is approximately 15,695 sf, including anightclub/livemusicvenueofabout6,600sf.TheretailproposedforEverVailis primarily located along the pedestrian corridors with first floor frontage. As proposed, there is approximately 15,564 sf of varied retail uses on the site; our current plans include a 13,000 sf specialty grocer.

COMMUNITY OFFERINGS ANDCOMMERCIAL USES

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CREEK RESTORATION AND PARK AREARed Sandstone Creek runs through the Ever Vail site, but unfortunately, it currently bears more resemblance to a drainage ditch than a babbling creek. A key component of Ever Vail includes enhancements proposed to Red Sandstone Creek. Stream bank restoration and wetland mitigation will improve the creek environment, with the ultimate goal of creating a park along this creek. OFFICE SPACEAs currently proposed, Ever Vail will include approximately 34,669 sf of office uses, some of which is intended to replace the office space displaced by the development of the site. Once Ever Vail is complete, Vail Resorts will relocate its Vail Mountain offices to Ever Vail. The remaining office space is intended to be leased to local businesses. HOTEL AND CONFERENCE SPACEEver Vail will include a new RockResorts Hotel with approximately 102 rooms in addition to 29 lock-offs, and approximately 6,000 sf of conference and meeting space. The hotel lobby is intended to be a vibrant public space, with a restaurant and bar overlooking Gore Creek and the pool terrace of the hotel. At the confluence of Red Sandstone and Gore Creeks, we are proposing another 4,000 sf meeting space below the retail plaza level which will operate much like a community pavilion. Unlike most meeting space, windows providing views will deliver a stunning backdrop to conferences, seminars, wedding receptions and non-profit events.

COMMUNITY OFFERINGS ANDCOMMERCIAL USES (continued)

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In addition to the many community and skier uses that have been included in Ever Vail, we are providing a proposed 13,000 sf facility devoted to children’s programming. This facility, intended to be run by the Vail Recreation District, will focus on children and family after-ski activities during the winter, and day camp programs and drop-in activities during the summer. The facility will also include an indoor climbing wall, which will serve as an iconic element to the entire project. The VRD’s extensive programming will be greatly enhanced in the lively space at Ever Vail, particularly as compared to their current Youth Services facility located in the Lionshead Parking Structure. All DEVO functions will be relocated to this location, served by about 50 short-term parking spaces.

Ticketing facilities, along with other skier services including ski school meeting space, will be provided at Ever Vail. Approximately 6,000 sf will also be dedicated to public restrooms and associated amenities.

PROPOSED VAIL RECREATION DISTRICT AND COMMUNITY FACILITIES

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As proposed, Ever Vail includes 422 residential dwelling units on the site that may be a mix of affordable year-round housing, whole ownership condos, and shared ownership homes for a variety of lifestyles. We are continuing to hone the final mix of units based on market conditions and our drive to create a vibrant, thriving community throughout the year.

On-site employee housing will also be a key component of a lively Ever Vail community. Roughly 41 of the total residential units will be deed-restricted employee housing units, some with income restrictions consistent with the LEED Platinum rating by the USGBC. As currently proposed, there are 32 for-sale employee housing units and 9 rental employee housing units, for a total of approximately 49,000 sf in 41 units on-site. Approximately 67% of the Town of Vail’s employee housing requirement will be met within Ever Vail, even though regulations require only 50% to be on site. Any remaining requirement not met on-site will be met through the use of existing employee housing credits or the purchase of off-site units.

RESIDENTIAL AREAS

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• Simpleshelteringroofformswithgableendsfacingtheprimarypedestrianroute.

• Punchedwindowsorganizedinsimplepatternscontrastexpansivewindowsinupper story units.

• Bendingstreetpathwaysleadingpastanassortmentofshops/restaurantsending at the mountain lift.

• Contemporaryelementsstrategicallyplacedwithinatraditionaldesign.

• Contrastofsimplewhitestuccoagainstdarkcoloredmaterialdetailing.

• Simplecleanandcontemporaryexecutionoftraditionaldetailingelements.

• Iconiclandmarkelementsserveaswayfindingandmaycontrastfromthesurrounding contextual architecture with contemporary gestures.

• EastsideofprojectreflectsadjacencyofLionsheadandtraditionalalpine strategies.

• Westsideofprojectallowsformorecontemporaryalpinestrategieswhilealsorelating to the east side.

• Sustainableresponsestosun,snow,windandrainareevidentinthearchitectureand outdoor spaces.

• Selectsustainablefeatureswillmanifestaseleganticonicelements.

PROPOSEDARCHITECTURAL ATTRIBUTES

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CHARACTER STUDIES

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PROPOSED PHASING OF THE PROJECT

PHASE TWO

PRE-CONSTRUCTION

FRONTAGE ROAD REALIGNMENT

PHASE ONE

25 50 100 2000

N

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PHASE TWO

This is the end of our work-in-progress guide, but the beginning of the story of Ever Vail. Thank you again for your participation in the approval process.

IT BEGINS AND ENDS WITH THE MOUNTAIN

All plans and programming are proposed, remain subject to governmental approvals (which have not yet been obtained) and no representations are made about the accuracy of

any information for the final project. Any reference to size or square footage is approximate. Views are not guaranteed. All information presented in this notebook is proposed

and all elements are subject to change or elimination without notice. The project is working towards LEED-ND certification and no representations are made regarding the final

certification which will not be determined until the project is complete. The Ever Vail™ project is being developed by Ever Vail, LLC, an affiliate of Vail Resorts Development Company.

Designated trademarks are the property of Vail Trademarks, Inc. © 2010 Vail Resorts Development Company.

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