eveready ppt
TRANSCRIPT
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Comparative Analysis of Various Consumer / Secondary Promos / In Shop Activities / Any
Other Promotional Activity Carried Out By Other Lead Brands in Varanasi
AMARESH KUMAR PANDEY
PGD11009
SECTION-A
Summer Training Presentation
on
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BRIEF PROFILE OF THE COMPANY
• Eveready Industries India Ltd is the leading FMCG company
• It possesses expertise in manufacturing , marketing and distributing a diverse range of products to the entire length & breadth of the country.
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OBJECTIVES• To study of promotion activities on retail outlets.
• To study of display of the product.
• To identify offer on the product.
• To study about the display of outlets.
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HISTORY Eveready Industry India ltd.(EIIL) (formerly known as Union
Carbide India, Limited) is the flagship company of the B.M.Khitan Group. EIIL started its operation in India in the year 1905. The first dry cell batteries were imported from USA and sold in the major cities of the country. These batteries were primarily in imported torches.
In 1939, the country setup is first battery plant in Kolkata. This was followed by another battery manufacturing plant in Chennai in the year 1952. to boost up the market for batteries, it was logical for the company to setup a torch manufacturing plant.
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COMPANY PROFILE• EVEREADY INDUSTRIES INDIA LTD (EIIL) started its operation in India in the
year 1905. • The first dry cell batteries were imported from USA and sold in the major
cities of the country. • These batteries were primarily used in imported torches. The value of the
first consignment, nearly a hundred years ago, was less than Rs 500. • Today, EIIL has a turnover of more than Rs 900crore and has a diverse
product portfolio ranging from carbon zinc batteries, alkaline batteries, flashlights and rechargeable, packet tea under the Greendale brand and bulk tea.
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PRODUCT PROFILE
• Playing the role of a future technology leader, Eveready not only markets rechargeable batteries and chargers but is also the sole Indian player in the organized segment.
• ‘Eveready Recharge’ AA NiCd and AAA NiMh batteries can be recharged up to a thousand times and therefore result in huge savings!
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Flashlights• Brass Torches: Jeevan Sathi brass torchlight has been a reliable, durable
and repairable, making it a must-have evening companion especially in the villages.
• It is one of the most trusted brands in rural India across all product categories.
• Aluminum & Plastic Torches: – These torches have strong durable bodies, slide
switches for easy handling and come in a wide range of models and colors.
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ZINC BATTERIES
• Eveready is the world’s third largest producer of carbon zinc batteries, selling close to1 billion primary batteries every year.
• Everyday carbon zinc batteries dominate the Indian market and are available in all standard sizes and technology types.
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Hierarchy in the sales:
Branch Manager
AREA SALES MANAGER
SALES OFFICER
S.R/RTSM/VSM
S.R/RTSM/VSM
S.R/RTSM/VSM
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Supply chain:
FACTORY - I FACTORY - II
CARRY & FORWARD
DISTRIBUTOR -
IRETAILOR -I
CONSUMER
DISTRIBUTOR -
IIRETAILOR - II
CONSUMER
DISTRIBUTOR -
IIIRETAILOR - III
CONSUMER
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Manufacturing locations
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Research methodology
The data for the study is collected from two sources
• Primary data • Secondary data Primary data is collected through a
questionnaire from the customersSecondary data is collected from internet and
newspapers
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Sampling design: The size of the sample is 106 and the
technique used to collect the data is random sampling technique
Limitation of the study: The study is limited to Varanasi city.
.
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DATA ANALYSIS
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REMARK ON CONSUMER OFFEROffer on product 97
None offer product 91
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Remarks on Product DisplaySelf display 112
Window display 23
No display 53
self window no display
112
23
53
REMARK ON DISPLAY OF PRODUCTremark on display
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Gift settlement process for consumer
self provide 75
When consumer ask 13
1 20
10
20
30
40
50
60
70
80
0 0
75
13
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Findings
There must be more sales promotion and advertising activities.
There is an imminent need of betterment of Customer Support Services of Retail store.
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LIMITATIONS OF THE STUDY
• The busy schedule of the respondents hindered data collection method.
• There was less control over the responses of the respondents.
• A sample size of minimum amount may not give a proper reflection of the actual scenario.
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Suggestions
• The credit period to the dependent retailer must be
extended.
• Product quality is much essential for urban citizens. So, price
should be less for rural and quality should be high for urban.
• To augment the sales, the company must extend the CREDIT
PERIOD and offer DISCOUNTS & GIFTS to the dealers.
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Conclusion
• From this research, it can be concluded that the most influencing factor for opting Eveready is due to the unique qualities like – brand image – durability and – convenient
• By the changing lifestyle the consumption of the batteries are also increased
• Out of the brands available in batteries majority of the respondents prefer EVEREADY BATTERIES for its advantages
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THANK YOU…..