everest group peak matrix® for software product

Copyright © 2021 Everest Global, Inc.

This document has been licensed for exclusive use and distribution by TCS

EGR-2021-40-E-4313

Focus on TCS

April 2021

Everest Group PEAK Matrix® for Software Product Engineering Service Providers 2021

2Proprietary & Confidential. © 2021, Everest Global, Inc. | EGR-2021-40-E-4313


Background and introduction of the research

The proliferation of software into products, platforms, and processes across all domains has helped unlock new horizons of experience-centricity. Enterprises’ software products and platforms are

experiencing constant evolution that has led to a multitude of challenges, primarily:

⚫ Developing robust and secure products that are resilient against vulnerabilities and uncertainties such as the COVID-19 pandemic

⚫ Ensuring speed-to-market and differentiation, with user-experience-centered software products

⚫ Keeping pace with ever-evolving software products and changing customer expectations and demand

⚫ Leveraging data to generate new revenue streams and drive efficiency in software product engineering

These challenges have fueled the need to establish a compelling ecosystem of partners, and engineering service providers are actively enhancing their capabilities and offerings to help

enterprises tackle these challenges in their software product engineering journey to create experience-centric, secured, and resilient next-generation software products.

This research, the third edition of Everest Group’s Software Product Engineering PEAK Matrix® Assessment, evaluates 31 engineering service providers, features them on the PEAK Matrix®, and

shares insights on enterprise sourcing considerations. The study is based on RFI responses from service providers, interactions with their software product engineering leadership, client reference

checks, and an ongoing analysis of the engineering services market.

The report assesses the following 31 leading engineering service providers featured on the Software Product Engineering PEAK Matrix®:

⚫ Leaders: Accenture, Capgemini, Cognizant, HCL Technologies, Infosys, TCS, Tech Mahindra, and Wipro

⚫ Major Contenders: Aspire Systems, Brillio, Cybage, EPAM, GlobalLogic, Globant, Happiest Minds, HARMAN Connected Services, Incedo, Infogain, Innominds, Itransition, Mindtree, Mphasis,

Persistent Systems, Sonata Software, UST, and Virtusa

⚫ Aspirants: Daffodil Software, Dextra Technologies, eInfochips, Intellias, and TO THE NEW

Geography Service providers Services

Global 31 leading broad-based and pure-

play engineering service providers

Software product

engineering services

Scope of this report:



Software Product Engineering Services PEAK Matrix® characteristics

Leaders:

Accenture, Capgemini, Cognizant, HCL Technologies, Infosys, TCS, Tech Mahindra, and Wipro

⚫ The Leaders segment comprises broad-based IT-heritage engineering service providers who have developed dominant capabilities in offering premium and multi-disciplinary software product


⚫ Leaders have made considerable investments and have effectively traversed both organic and inorganic growth trajectories to develop strong competence across all the elements of software

product engineering value chain

⚫ Their international delivery presence has helped them achieve the right balance of client proximity and cost advantages in servicing large-scale engagements

⚫ These players are extensively focusing on putting their skin in the game and shifting beyond traditional outsourcing models toward emerging engagement constructs, primarily product carve-

outs and legacy product management, IP partnerships, and revenue sharing models

Major Contenders:

Aspire Systems, Brillio, Cybage, EPAM, GlobalLogic, Globant, Happiest Minds, HARMAN Connected Services, Incedo, Infogain, Innominds, Itransition, Mindtree, Mphasis, Persistent Systems,

Sonata Software, UST, and Virtusa

⚫ Major Contenders comprise both IT-heritage firms as well as pure-play engineering service providers

⚫ These players are actively enhancing expertise in cloud engineering, AI/ML, data & analytics, and agile & DevSecOps through talent enhancement initiatives to develop differentiated offerings

and compete with Leaders

⚫ They are also focusing on expanding their delivery presence and leveraging partnerships with hyperscalers, technology firms, and academia to strengthen their presence in software product


Aspirants:

Daffodil Software, Dextra Technologies, eInfochips, Intellias, and TO THE NEW

⚫ Aspirants possess strong capabilities in specific technology areas and value chain elements, however, their global presence and ability to serve projects with wider scopes is limited

⚫ They are making focused investments for enhancing their solutions portfolio, improving service enablement capabilities, and expanding their footprint and client-base to enter the Major

Contenders segment



High

Low

Low High

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Everest Group PEAK Matrix®

Software Product Engineering Services PEAK Matrix® Assessment 2021 | TCS positioned as Leader

Everest Group Software Product Engineering Services PEAK Matrix® Assessment 20211,2

Leaders

Major Contenders

Aspirants

Star Performers

Vision & capability

(Measures ability to deliver services successfully)

Aspirants

LeadersMajor Contenders

Dextra Technologies

Daffodil Software

eInfochips Intellias

TO THE NEW

Innominds

MphasisSonata Software

Happiest Minds

Itransition IncedoBrillio

Aspire SystemsUST

CybageInfogain

VirtusaGlobant

Mindtree PersistentSystems

EPAMHARMAN Connected Services

GlobalLogic

Tech Mahindra

Wipro

Infosys

TCSCognizant

CapgeminiAccenture HCL

1 Assessments for Dextra Technologies, EPAM, Globant, and Virtusa exclude service provider inputs and are based on Everest Group’s proprietary Transaction Intelligence (TI) database, service provider public disclosures, and Everest Group’s interaction with buyers

2 Assessment of Capgemini is inclusive of Altran (part of Capgemini) and reflects their joint capabilities and market impact

Source: Everest Group (2021)

Ma

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Market impact Vision & capability

Market Adoption Portfolio mix Value delivered Overall

Vision and

strategy Scope of services

Innovation &

investments Delivery Footprint Overall

Measure of capability: High Low

TCS | software product engineering services profile (page 1 of 4)

Everest Group assessment – Leader

Strengths Limitations

⚫ Robust network of infrastructure establishments including innovation labs, CoEs, and joint

R&D hubs with multiple technology majors

⚫ Recognized for deep competencies in software engineering, superior resource quality,

and strong resource retention practices

⚫ Clients appreciate strong management attention and their focus on nurturing deep

constructive relationships

⚫ Perceived as a commercially competitive player in the market

⚫ While being price-competitive, TCS needs to be more proactive in adopting and

recommending emerging pricing models for appropriate engagements

⚫ Needs to reduce rigidity during scope definition and improve on agility, flexibility, and

openness to increase pace and reduce the overall turnaround time

⚫ Scope for being proactive in recommending innovative approaches to improve

customers’ processes and workflows



Adoption by value chain element

Ideation &

design

Software product

development

Testing &

certification

Deployment Software product

management

Adoption by buyer size

Small

(Annual revenue < US$1bn)

Medium

(Annual revenue US$1-5 bn)

Large


Very large


Mega

(Annual revenue > US$20bn)

Adoption by geography

Software product engineering services revenue (Oct’19-Sept’20)

<US$100 million US$100-US$250 million US$250-US$500 million >=US$500 million

YoY growth rate in software product engineering services revenue (Oct’19-Sept’20)

<10% 10-20% 20-30% >=30%

Revenue derived from cloud engineering initiatives (Oct’19-Sept’20)

<20% 20-35% 35-50% >=50%

Adoption by vertical

AutomotiveAerospace &

defenseTelecom

Media &

entertainment

BFSI ISV & internetStorage &

compute

Consumer

electronics

Medical devices Energy & utility Retail Others


Overview

Vision & strategy: TCS envisions to enable customers accelerate innovation and drive growth

through purpose-led transformational products and innovative business models for realization of

an intelligent and connected world. TCS aims to be a strategic partner that continuously co-creates

next-generation products/platforms for customers by leveraging contextual knowledge, pioneering

in emerging technologies, and providing differentiated capabilities across the product/platform life

cycle.

High (>=25%) Medium (10-25%) Low (<10%)

High (>=30%) Medium (15-30%) Low (<15%)

High (>=30%) Medium (15-30%) Low (<15%)

High (>=30%) Medium (10-30%) Low (<10%)




Case studies and solutions

Case study 1Helped an EU-based network technology company launch its next-generation

unified network management product

Business challenge

The client was looking for a co-innovation partner to accelerate the development of its cross-domain network

management solution to seamlessly manage complex and evolving hybrid networks.

Solution and impact

TCS designed and developed a cloud-native management product with AI-based analytics for hybrid networks

across 5G/4G radio, transport, and core. With a flexible and scalable architecture, the product could be

deployed both on-premise and as-a-service. The solution is managing over two million nodes, with 20

thousand nodes being added every week. TCS has been able to successfully reduce the product release cycle

from six months to three weeks.

Case study 2Helped a software product company to reduce time-to-market and improve

customer experience for a SaaS-based product

Business challenge

The client was looking for a partner to revamp its flagship SaaS-based product by ensuring faster time-to-

market, enhancing customer experience, and accelerating product adoption through integration of apps and

faster customer onboarding.

Solution and impact

TCS, through its product partnership model and efforts in engineering across platforms, helped the client

achieve 20% faster time-to-market. The integration factory model employed by TCS to deliver open-source

SaaS product plug-ins helped reduce the customer onboarding time by 15%.

Proprietary solutions (representative list)

Solution Details

Accessibility solutions Accessibility accelerators spread across the product value chain, helping clients

meet internationally mandated levels of compliance

Continuous learning platform A solution to accelerate pervasive intelligence in products by enabling selection

of optimal AI models and HW platforms, and continuous improvement of AI

model quality

Cloud-Native industrialization

platform

A platform to efficiently accelerate blueprinting, development, assurance,

deployment, and operations of SaaS products in a multi-cloud environment

INtelligent ASsurance

Optimizer (INASO)

A solution to significantly optimize test cycles of complex products through

comprehensive code analysis and corresponding test case assessment

JileTM

An agile/DevOps product planning and management product for digital

enterprises to develop and deploy software products

NeurEDATM

A purpose-built platform to accelerate Electronic Design Automation (EDA)

innovation by providing efficient and on-demand access to infrastructure

resources through public clouds

MasterCraft™ A combination of three automation products, which helps automate different

stages of the product development life cycle

SmartQE An AI-based solution designed to engineer quality using intelligent assurance,

release orchestration, test environment and test data management, and Quality

Engineering (QE) bots

Software Product

Development Methodology

(SPDMTM

)

A methodology recognized by The Open Group as an architecture method that

helps TCS to engineer products by integrating IP and engineering processes in

an agile way

TreXaaS™ A platform to accelerate and simplify product SaaSification and cloud

transformation journey by navigating through various decision-making processes




Investments and partnerships

Key alliances and partnership (representative list)

Company Details

Cloud partners A strategic partnership with cloud service providers such as AWS, Azure, Oracle, Google, IBM, RedHat, Salesforce, and OpenStack

Enterprise product companies An alliance with enterprise product companies such as IBM, Adobe, SAP, Tableau, Citrix, Oracle, Informatica, Salesforce, Splunk, and ServiceNow to provide clients with solutions and

professional services

Intel A collaboration to develop solutions around 5G, AI, High Performance Computing (HPC), High Performance Data Analytics (HPDA), and IoT for customers across industry verticals

Microsoft A partnership to help clients leverage technologies such as AI, automation, and cloud to enhance customer experience and offer industry-specific cloud-based solutions

Qualcomm A strategic alliance for building domain-specific solutions that utilize a combination of technologies such as AI, IoT, and 5G to help clients in their digital transformation journey

Red Hat An association to enable clients’ digital transformation journey by building solutions in areas such as SDN/NFV, IoT, Telco c loud, and cloud-native architecture

SAP A strategic partnership to enable clients achieve digital transformation

Recent software product engineering services investments/acquisitions (representative list)

Investment/target Company description

Next-generation technology solutions

CoE

Investment in research and innovation of futuristic technologies such as 5G, AI/ML, heterogeneous compute platforms, cloud-native architecture, SDN/NFV, and Intelligent Edge

Digital enterprise and transformation

group

Investment in areas such as engineering excellence, product domains, and upcoming technologies including AI/ML, cloud engineering, DevOps, and security analytics to enable clients

accelerate their product and platform launch

Digital solutions CoE Partnership with Cisco to develop network transformation solutions leveraging Intent-based Networking (IBN)

Product UI/UX and design thinking Investment to build a dedicated practice and design studios for design thinking and UI/UX

Software Product Development

(SPD) CoE

Investment in research and building product engineering processes, and developing standards and guidelines in product architecture and non-functional requirements for upcoming

technologies such as AI/ML, blockchain, IoT, and 5G

TCS innovation labs Investments in labs that focus on research-based innovation to solve customer challenges and provide impactful solutions across areas such as Foundation of Computing, Software

Systems and Services, Computing Systems, Deep Learning & AI, and Data & Decision Sciences

TCS Pace PortTM Investments in exclusive hubs at New York, Tokyo, Pittsburgh, Amsterdam, and Toronto, with focus on innovation at speed, enabling scale, and clear business outcomes.

Appendix

9



Everest Group PEAK Matrix® is a proprietary framework for assessment of

market impact and vision & capability

Everest Group PEAK Matrix®

Vision & capability

(Measures ability to deliver services successfully)

High

Low

Low High

Leaders

Aspirants

Ma

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Major Contenders



Services PEAK Matrix® evaluation dimensions

Vision and strategy

Vision for the client and itself; future

roadmap and strategy

Scope of services offered

Depth and breadth of services portfolio

across service subsegments/processes

Innovation and investments

Innovation and investment in the enabling

areas, e.g., technology IP, industry/domain

knowledge, alliances, M&A, and service

enablement

Delivery footprint

Delivery footprint and global sourcing mix

Measures impact created in the market –

captured through three subdimensions

Measures ability to deliver services successfully.

This is captured through four subdimensions

Mark

et

imp

act

Vision & capability

Major Contenders

Leaders

Aspirants

Market adoption

Number of clients, revenue base,

YOY growth, new client wins, prominent

pricing models, and deal value

Portfolio mix

Diversity of client/revenue base across

geographies, verticals and type of clients

Value delivered

Value delivered to the client based

on customer feedback and

transformational impact



Everest Group confers the Star Performers title on providers that demonstrate

the most improvement over time on the PEAK Matrix®

Methodology

Everest Group selects Star Performers based on the relative YOY improvement on the PEAK Matrix®

The Star Performers title relates to YOY performance for a given vendor and does not reflect the overall market leadership position, which is identified as Leader, Major Contender, or Aspirant.

Year 1

Year 0

Mark

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imp

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Vision & capability

We identify the service providers whose improvement ranks

in the top quartile and award the Star Performer rating to

those service providers with:

⚫ The maximum number of top-quartile performance

improvements across all of the above parameters

AND

⚫ At least one area of top-quartile improvement performance

in both market success and capability advancement

In order to assess advances on market impact,

we evaluate each service provider’s performance across

a number of parameters including:

⚫ Yearly ACV/YOY revenue growth

⚫ # of new contract signings and extensions

⚫ Value of new contract signings

⚫ Improvement in portfolio mix

⚫ Improvement in value delivered

In order to assess advances on vision and capability,

we evaluate each service provider’s performance across

a number of parameters including:

⚫ Innovation

⚫ Increase in scope of services offered

⚫ Expansion of delivery footprint

⚫ Technology/domain specific investments


FAQs

Does the PEAK Matrix® assessment incorporate any subjective criteria?

Everest Group’s PEAK Matrix assessment adopts an unbiased and fact-based approach (leveraging service provider / technology vendor RFIs and Everest Group’s proprietary databases containing

providers’ deals and operational capability information). In addition, these results are validated / fine-tuned based on our market experience, buyer interaction, and provider/vendor briefings

Is being a “Major Contender” or “Aspirant” on the PEAK Matrix, an unfavorable outcome?

No. The PEAK Matrix highlights and positions only the best-in-class service providers / technology vendors in a particular space. There are a number of providers from the broader universe that are assessed

and do not make it to the PEAK Matrix at all. Therefore, being represented on the PEAK Matrix is itself a favorable recognition

What other aspects of PEAK Matrix assessment are relevant to buyers and providers besides the “PEAK Matrix position”?

A PEAK Matrix position is only one aspect of Everest Group’s overall assessment. In addition to assigning a “Leader”, “Major Contender,” or “Aspirant” title, Everest Group highlights the distinctive capabilities

and unique attributes of all the PEAK Matrix providers assessed in its report. The detailed metric-level assessment and associated commentary is helpful for buyers in selecting particular providers/vendors

for their specific requirements. It also helps providers/vendors showcase their strengths in specific areas

What are the incentives for buyers and providers to participate/provide input to PEAK Matrix research?

⚫ Participation incentives for buyers include a summary of key findings from the PEAK Matrix assessment

⚫ Participation incentives for providers/vendors include adequate representation and recognition of their capabilities/success in the market place, and a copy of their own “profile” that is published by

Everest Group as part of the “compendium of PEAK Matrix providers” profiles

What is the process for a service provider / technology vendor to leverage their PEAK Matrix positioning and/or “Star Performer” status ?

⚫ Providers/vendors can use their PEAK Matrix positioning or “Star Performer” rating in multiple ways including:

– Issue a press release declaring their positioning. See citation policies

– Customized PEAK Matrix profile for circulation (with clients, prospects, etc.)

– Quotes from Everest Group analysts could be disseminated to the media

– Leverage PEAK Matrix branding across communications (e-mail signatures, marketing brochures, credential packs, client presentations, etc.)

⚫ The provider must obtain the requisite licensing and distribution rights for the above activities through an agreement with the designated POC at Everest Group.

Does the PEAK Matrix evaluation criteria change over a period of time?

PEAK Matrix assessments are designed to serve present and future needs of the enterprises. Given the dynamic nature of the global services market and rampant disruption, the assessment criteria

are realigned as and when needed to reflect the current market reality as well as serve the future expectations of enterprises

https://www.everestgrp.com/research/peak-matrix/peak-matrix-citation-policy/



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