evergreen evaluation & consulting, inc. and the study group, inc
TRANSCRIPT
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Evergreen Evaluation & Consulting, Inc. and The Study Group, Inc.
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Mike Myatt, CEO Coach and Author
Relevance: Vision Setting
Values Vision Mission
Strategy Goals Objectives
Resources
Tactics Infrastructure Processes
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The Making of the University of Vermont’s Vision
$460,000 was spent in strategic-planning consulting fees in pursuit of its goal: becoming a 'premier' small research university. But measuring progress isn’t so easy
Has UVM attained that status or or not?
How would anybody know?
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Marketing
Branding• Your brand is your promise to your customer.
• It tells them what they can expect from you.
• Your brand is derived from who you are, who you want to be and who people perceive you to be.
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Marketing
Integrate your brand
Be true to your brand
Be consistent
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Responsibilities
Resources
• Internal: Hardware/softwareCash on hand
• External: Location of sub-contractorsAccounting servicesLegal
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Responsibilities
Infrastructure
• Physical and organizational structures needed to operate your business• Phone system for example
• Resources impact your infrastructure• Office Furniture• Staffing
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Responsibilities
Processes
• Internal: BookkeepingBusiness development
• External: Client relationship managementContract/Scope of Work negotiationsMarketing
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Relationships: Why?
“None of us is as smart as all of us.”
Adds value.
Saves time.
Lends credibility.
Extends sphere of capability.
Provides leverage.
Ensures success and growth.
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RELATIONSHIPS
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Relationships: How?
Pick the best.
Play it for the long-term.
Ask for what you want/need.
Demand honesty.
Be explicit and specific.
Expect reciprocity.
Be willing to cut your losses.
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Thank You
The Study Group, Inc.Patti Bourexis
(252) 441-2788 [email protected]
• Evergreen Evaluation & Consulting, Inc. Pat Mueller and David Merves
(802) 434-5607 [email protected]