Every brand needs its own authentic story.

This is what I call a visual identity.

T H E P R O C E S S

THE COLLECTIVE BRAINSTORM I extract your unique company identifiers, the company culture and who

you want to talk to. You tell me how you see your company.

THE CLEVER IDEAS

I design a story to tell your clients, in a language they understand, why they should do business with you.

A personalized story. A convincing story. A trustworthy story.

THE OBJECTIVE I find a fresh approach in an already swamped financial services industry to

make your brand noticed.

LIFTING THE BAR Because a story on its own is not enough, I dress that story in timeless style and place it on a contemporary palette so that it stands firmly amongst its

adversaries. This is your “look and feel”.

T H E P R O C E S S

A PICTURE TELLS A STORY Every story needs its visual. Sometimes those visuals are not always off-the-shelf solutions. Stock libraries can be limited and other companies could be using the same image. Tailored visuals while sometimes more expensive enhance authenticity and allow us to show exactly what we

want. The visual requirement will flow from the story.

ACTIVATING I merge the words and pictures, bringing that story to life. Translating it across all media, making it ready to be heard.

THE VOICE

I will launch your story across carefully considered digital and traditional platforms based on a tailored strategy. This is phase 2 of the rebrand.

The best approach is rolled out in phases and measured keeping you in control of your spend.

S O M E O F M Y S T O R I E S

B E S P O K E C R A F T S M A N

F A I R T R E E | a s s e t m a n a g e m e n t

S C O P E O F P R O J E C T

V i s u a l I d e n t i t y , A r t D i r e c t i o n , P h o t o g r a p h y , C o p y ,

P i t c h b o o k , w e b s i t e d e s i g n a n d D e v e l o p m e n t , d i g i t a l m a r k e t i n g

W O R K I N G B E T T E R T O G E T H E R

R E A L F I N | c o l l e c t i v e i n v e s t m e n t s

S C O P E O F P R O J E C T

C o r p o r a t e I d e n t i t y , V i s u a l I d e n t i t y , P h o t o g r a p h y , A r t D i r e c t i o n ,

C o p y , P i t c h b o o k , w e b s i t e d e s i g n a n d D e v e l o p m e n t

collective investments

Cornelis BattenM +27 83 457 3283

T +27 21 701 3777

cbatten@realfin.co.za

www.realfin.co.za

1st Floor Silverberg Terrace

Steenberg Office Park

Silverwood Close

Tokai, Cape Town

R E T H I N K I N G W E A L T H C R E A T I O N

C H A L L E N G E R | t r a d e f i n a n c e

S C O P E O F P R O J E C T

C o r p o r a t e I d e n t i t y , V i s u a l I d e n t i t y , A r t D i r e c t i o n , C o p y , P i t c h b o o k , w e b s i t e d e s i g n a n d D e v e l o p m e n t

Gary Isbister

M +27 72 359 4404T +27 10 594 5000garyi@challengerml.com

Skype garyisbister

8th Level, Tower I Nexteracom Towers, Cybercity, Ebene, Mauritius

www.challengerml.com

O U R M I R A G E I S R E A L

B A C K B O N E | a s s e t m a n a g e m e n t

S C O P E O F P R O J E C T

c o r p o r a t e i d e n t i t y , v i s u a l i d e n t i t y , a r t d i r e c t i o n , p i t c h b o o k , w e b s i t e d e s i g n a n d d e v e l o p m e n t

A S S E T M A N A G E M E N T

A S S E T M A N A G E M E N T

David Hall / Founder - Chief Investment Officer

T +353 1 234 2411 M +353 83 136 1489 dhall@backbonefunds.com

28 Upper Pembroke Street, Dublin 2, Irelandwww.backbonefunds.com

S P E N D M A N A G E M E N T S I M P L I F I E D

F R A X I O N | s o f t w a r e

s c o p e o f p r o j e c t

c o r p o r a t e i d e n t i t y , v i s u a l i d e n t i t y , a r t d i r e c t i o n , b r o c h u r e s , w e b s i t e d e s i g n a n d d e v e l o p m e n t , U I i n t e r f a c e

Kevin Laing

T +27 (0) 10 140 6553C +27 (0) 83 325 2569E kevinl@fraxion.bizwww.spendmanagement.com

208, 1 Wedgewood Link,BryanstonJohannesburg, 2191