every busy woman media kit - charleston 2012
DESCRIPTION
Media kit for the Charleston, SC print-version of The Little Black Book for every busy woman.TRANSCRIPT
Busy women are talking about you, and we want to spread the word.
FREE
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MediaKit2012
The Little Black Book for every busy woman
Distribution
The Little Black Book is published quarterly and distributed to an estimated readership of 20,000 women per issue at over 350 locations for FREE.
Our targeted distribution delivers the publication directly into the hands of busy women.We achieve this by distributing extensively to women’s groups, property owner’sassociations, in promotional and resource packages and at special events.
All businesses listed in The Little Black Book receive an online membership at EveryBusyWoman.com including interactive features that allow you to update your ad, promote special offers and share news with our word-of-mouth network daily.
The Little Black Book for every busy woman Reader at a Glance:
AGE FAMILY EMPLOYMENT CONSUMER DECISIONS**
<20 = .43% Married = 54% Employed = 90% Joint = 38%21 - 35 = 58% Single = 34% Homemakers = 4% Self = 59%36 - 50 = 32% Divorced = 12% Students = 3% Partner = 3%51+ = 10% Children = 28% Retired = 2% Pets = 24%
*Based on 1639 reader’s responses from all Black Book Communities. ** Who make the majority of the buying decisions in your household?
EveryBusyWoman.com
July 1, 2009 - June 30, 2010
Source: Urchin
MARKET SESSIONS BUSY WOMAN BUZZ
Total 399,867; 1,111/day Over 21k SubscribersAnnapolis, MD 24,864; 69/day Monthly; 2k+Central, GA 21,368; 59/day Monthly; 500Charleston, SC 60,222; 167/day Bi-Monthly; 3k+
Greenville (Upstate), SC 36,851; 101/day Monthly; 1k+Jacksonville, FL 36,649; 102/day Monthly; 1.5k+NoVa/DC 67,869; 186/day Weekly; 10k+Savannah, GA 42,556; 118/day Monthly; 1k+The Triangle, NC 57,300; 159/day Monthly; 2k+Global Page 52,188; 145/day
Mom's Buzz (monthly) Bride's Buzz (quarterly)
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YOU SHARE YOUR
FAVORITES
Sample Distribution Sites:• Public Libraries• Property Owner’s Associations• Newcomer and Relocation Packages• Grocery Stores and Markets• College Campuses• Special Events Packages• Women’s Business, Social
and Political Organizations• Retail Stores• Offices and Waiting Rooms• Direct Mail
Sample Event Sponsorships:• The Center for Women
Brown Bag Lunch Series • Charleston Baby Show • Charleston Bridal Show• King Street Shop Walk • Komen Lowcountry Race for the Cure• Spa at Charleston Place “I Will Reflect” • Style Swap - Charleston • Women at Work• The Women In Business Conference
Back & Inside Covers 5.187” x 8.312”
Prime location; includes a 75-word listing
and Exclusive Every Busy Women Online Membership.
Spread
11.187” x 8.312”
Two, full page ads, facing each other, that fall in the center of The Little Black Book;
includes a 75-word listing and Exclusive Every Busy Women Online Membership.
Full Page 5.187” x 8.312” Great exposure with lots of flexibility; includes a 75-word listing and Exclusive Every Busy Women Online Membership.
Half Page 5.187” x 4.125” (Horizontal) or 2.57” x 8.312” (Vertical) More bang for your buck; includes a 75-word listing and Exclusive Every Busy Women Online Membership.
Business Card Ad 1.75” x 2.75” The business card ad; includes a 35-word listing and Exclusive Every Busy Women Online Membership.
Quarter Page 1.75” x 5.562” 2 business card ads; connected one on top of the other; includes 35-word listing and Exclusive Every Busy Women Online Membership.
Subscription Card 6” x 4.25” Inserted into the publication for premium exposure; includes a 75-word listing. Black/white or 4-color. Includes Exclusive Every Busy Women Online Membership.
Every Busy Woman will provide graphic design services as a part of your incluison. All art must be submitted at 300 dpi or higher. Camera-ready art should be submitted as a PDF or EPS file with all text converted to outlines.
I wanted to let you kno that I always get a response from The Little Black book but in July,
I was receiving 2-3 calls per week- JEANETTE IMMEL, Fulton Street Hair Company
The Little Black Book for every busy woman
Inclusion Options
Issue Dates: Winter: January - April (deadline: December 16) Spring: April - July (deadline: March 23) Summer: July - October (deadline: June 22) Fall: October - January (deadline: September 21)
Username: Password:
Feature Date: Banner Date:
*I have received a copy of my Client Agreement.
The Little Black Book for every busy woman
Investment
Web Only InclusionList your business at EveryBusyWoman.com and promote yourself to thousands of women looking for resources at home and in cities across the country.
Social Media - Facebook (1300 + Fans) & Twitter (1000 + Followers)
FREE
Print Inclusion 1/2 Page Ad in Special Section of your choice; Basic Listing in the
other 3 issues
PRINT / WEB PACKAGE
$800/year or $70/month $100/year or $10/month
Website & Social Networks
Design Services: All artwork for web - only membership must be camera-ready. Production assistance from Every Busy Woman is optional at $25 per ad and includes 1 client proof. Additional changes are $25/hour, 1- hour minimum.
Top of Page: 468 x 60 pixels; Static or Flash; Locations: Global Home Page = $350/month; Local Home Page = $250/month
Tower Ad: 240 x 400 pixels; Static or Flash; Locations: Global Home Page = $300/month; Local Home Page = $200/month
Enewsletter Banner: 600 x 100 pixels; Locations: Global Newsletter = $300/eblast: Local Newsletter = $200/eblast
Bottom of Page: 300 x 100 pixels; Locations: Global Home Page = $100/month; Local Home Page = $50/month
Username: Password:
Feature Date: Banner Date:
*I have received a copy of my Client Agreement.
The Little Black Book for every busy woman
Web Membership